The Europe Eyelash Serum Market would witness market growth of 6.5% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 5106.5 Thousand Units, showcasing a growth of 15.4% (2020-2023).
Organic ingredients in these serums appeal to consumers who prioritize natural beauty products with fewer synthetic chemicals. These serums typically feature plant-based oils, herbal extracts, and essential fatty acids that nourish and strengthen the lashes without the harsh chemicals found in conventional products. Common organic ingredients include castor oil, aloe vera, biotin, and various plant extracts that work together to hydrate, repair, and promote healthy lash growth. Thus, the Organic Segment in Germany market consumed a Volume of 594.3 Thousand Units in 2023.

The Germany market dominated the Europe Eyelash Serum Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $87.6 million by 2031. The UK market is exhibiting a CAGR of 5.8% during (2024 - 2031). Additionally, The France market would experience a CAGR of 7.3% during (2024 - 2031).
In addition, these serums are also used to help individuals with medical conditions such as eyelash loss due to chemotherapy, alopecia, or other health-related issues. Some eyelash serums are formulated with ingredients that promote hair growth, and these can help individuals regrow their lashes after experiencing thinning or loss. Consumers use these serums to prevent damage caused by harsh environmental factors, makeup removal routines, or the use of eyelash curlers.
The adoption of these serums has risen rapidly in both developed and emerging markets, reflecting a trend of increased beauty product consumption. Consumers are becoming increasingly aware of their appearance, leading to a surge in demand for beauty products like these serums. Beauty influencers further amplify this growing awareness on platforms such as Instagram, YouTube, and TikTok, which endorse these products.
The European beauty and personal care industry is one of the most established and rapidly growing sectors globally, with countries like France, Italy, the UK, and Spain leading the way in demand for cosmetics and personal care products. The rising market value of these countries' beauty industries indicates an increased consumer focus on aesthetics and self-care. France, Italy, the UK, and Spain represent some of Europe's largest markets for personal care and cosmetics, with France leading the charge at a market value of €12.882 billion in 2022. As these countries maintain a strong demand for beauty products, this market is experiencing robust growth. Hence, the strong performance of the personal care products and cosmetics industry in France, Italy, the UK, and Spain presents a significant opportunity for the growth of this market in Europe.
Free Valuable Insights: The Global Eyelash Serum Market will Hit USD 1.54 Billion by 2031, at a CAGR of 6.7%
Based on Ingredients, the market is segmented into Conventional, and Organic. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Specialty Stores, Online, and Other Distribution Channels. Based on Type, the market is segmented into Lash Primer, Peptides, and Prostaglandins. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- LVMH SE
- Shiseido Company Limited
- RevitaLash Cosmetics
- L'Oréal S.A.
- RapidLash
- Pacifica Beauty LLC
- l.f. Beauty, Inc.
- Skin Research Laboratories
- Neora
- Grande Cosmetics LLC (Performance Beauty Group)
Europe Eyelash Serum Market Report Segmentation
By Ingredients (Volume, Thousand Units, USD Billion, 2020-2031)
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
- Supermarket & Hypermarket
- Specialty Stores
- Online
- Other Distribution Channels
By Type (Volume, Thousand Units, USD Billion, 2020-2031)
- Lash Primer
- Peptides
- Prostaglandins
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
TABLE 1 Europe Eyelash Serum Market, 2020 - 2023, USD Million
TABLE 2 Europe Eyelash Serum Market, 2024 - 2031, USD Million
TABLE 3 Europe Eyelash Serum Market, 2020 - 2023, Thousand Units
TABLE 4 Europe Eyelash Serum Market, 2024 - 2031, Thousand Units
TABLE 5 Europe Eyelash Serum Market by Ingredients, 2020 - 2023, USD Million
TABLE 6 Europe Eyelash Serum Market by Ingredients, 2024 - 2031, USD Million
TABLE 7 Europe Eyelash Serum Market by Ingredients, 2020 - 2023, Thousand Units
TABLE 8 Europe Eyelash Serum Market by Ingredients, 2024 - 2031, Thousand Units
TABLE 9 Europe Conventional Market by Country, 2020 - 2023, USD Million
TABLE 10 Europe Conventional Market by Country, 2024 - 2031, USD Million
TABLE 11 Europe Conventional Market by Country, 2020 - 2023, Thousand Units
TABLE 12 Europe Conventional Market by Country, 2024 - 2031, Thousand Units
TABLE 13 Europe Organic Market by Country, 2020 - 2023, USD Million
TABLE 14 Europe Organic Market by Country, 2024 - 2031, USD Million
TABLE 15 Europe Organic Market by Country, 2020 - 2023, Thousand Units
TABLE 16 Europe Organic Market by Country, 2024 - 2031, Thousand Units
TABLE 17 Europe Eyelash Serum Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 18 Europe Eyelash Serum Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 19 Europe Eyelash Serum Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 20 Europe Eyelash Serum Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 21 Europe Supermarket & Hypermarket Market by Country, 2020 - 2023, USD Million
TABLE 22 Europe Supermarket & Hypermarket Market by Country, 2024 - 2031, USD Million
TABLE 23 Europe Supermarket & Hypermarket Market by Country, 2020 - 2023, Thousand Units
TABLE 24 Europe Supermarket & Hypermarket Market by Country, 2024 - 2031, Thousand Units
TABLE 25 Europe Specialty Stores Market by Country, 2020 - 2023, USD Million
TABLE 26 Europe Specialty Stores Market by Country, 2024 - 2031, USD Million
TABLE 27 Europe Specialty Stores Market by Country, 2020 - 2023, Thousand Units
TABLE 28 Europe Specialty Stores Market by Country, 2024 - 2031, Thousand Units
TABLE 29 Europe Online Market by Country, 2020 - 2023, USD Million
TABLE 30 Europe Online Market by Country, 2024 - 2031, USD Million
TABLE 31 Europe Online Market by Country, 2020 - 2023, Thousand Units
TABLE 32 Europe Online Market by Country, 2024 - 2031, Thousand Units
TABLE 33 Europe Other Distribution Channels Market by Country, 2020 - 2023, USD Million
TABLE 34 Europe Other Distribution Channels Market by Country, 2024 - 2031, USD Million
TABLE 35 Europe Other Distribution Channels Market by Country, 2020 - 2023, Thousand Units
TABLE 36 Europe Other Distribution Channels Market by Country, 2024 - 2031, Thousand Units
TABLE 37 Europe Eyelash Serum Market by Type, 2020 - 2023, USD Million
TABLE 38 Europe Eyelash Serum Market by Type, 2024 - 2031, USD Million
TABLE 39 Europe Eyelash Serum Market by Type, 2020 - 2023, Thousand Units
TABLE 40 Europe Eyelash Serum Market by Type, 2024 - 2031, Thousand Units
TABLE 41 Europe Lash Primer Market by Country, 2020 - 2023, USD Million
TABLE 42 Europe Lash Primer Market by Country, 2024 - 2031, USD Million
TABLE 43 Europe Lash Primer Market by Country, 2020 - 2023, Thousand Units
TABLE 44 Europe Lash Primer Market by Country, 2024 - 2031, Thousand Units
TABLE 45 Europe Peptides Market by Country, 2020 - 2023, USD Million
TABLE 46 Europe Peptides Market by Country, 2024 - 2031, USD Million
TABLE 47 Europe Peptides Market by Country, 2020 - 2023, Thousand Units
TABLE 48 Europe Peptides Market by Country, 2024 - 2031, Thousand Units
TABLE 49 Europe Prostaglandins Market by Country, 2020 - 2023, USD Million
TABLE 50 Europe Prostaglandins Market by Country, 2024 - 2031, USD Million
TABLE 51 Europe Prostaglandins Market by Country, 2020 - 2023, Thousand Units
TABLE 52 Europe Prostaglandins Market by Country, 2024 - 2031, Thousand Units
TABLE 53 Europe Eyelash Serum Market by Country, 2020 - 2023, USD Million
TABLE 54 Europe Eyelash Serum Market by Country, 2024 - 2031, USD Million
TABLE 55 Europe Eyelash Serum Market by Country, 2020 - 2023, Thousand Units
TABLE 56 Europe Eyelash Serum Market by Country, 2024 - 2031, Thousand Units
TABLE 57 Germany Eyelash Serum Market, 2020 - 2023, USD Million
TABLE 58 Germany Eyelash Serum Market, 2024 - 2031, USD Million
TABLE 59 Germany Eyelash Serum Market, 2020 - 2023, Thousand Units
TABLE 60 Germany Eyelash Serum Market, 2024 - 2031, Thousand Units
TABLE 61 Germany Eyelash Serum Market by Ingredients, 2020 - 2023, USD Million
TABLE 62 Germany Eyelash Serum Market by Ingredients, 2024 - 2031, USD Million
TABLE 63 Germany Eyelash Serum Market by Ingredients, 2020 - 2023, Thousand Units
TABLE 64 Germany Eyelash Serum Market by Ingredients, 2024 - 2031, Thousand Units
TABLE 65 Germany Eyelash Serum Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 66 Germany Eyelash Serum Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 67 Germany Eyelash Serum Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 68 Germany Eyelash Serum Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 69 Germany Eyelash Serum Market by Type, 2020 - 2023, USD Million
TABLE 70 Germany Eyelash Serum Market by Type, 2024 - 2031, USD Million
TABLE 71 Germany Eyelash Serum Market by Type, 2020 - 2023, Thousand Units
TABLE 72 Germany Eyelash Serum Market by Type, 2024 - 2031, Thousand Units
TABLE 73 UK Eyelash Serum Market, 2020 - 2023, USD Million
TABLE 74 UK Eyelash Serum Market, 2024 - 2031, USD Million
TABLE 75 UK Eyelash Serum Market, 2020 - 2023, Thousand Units
TABLE 76 UK Eyelash Serum Market, 2024 - 2031, Thousand Units
TABLE 77 UK Eyelash Serum Market by Ingredients, 2020 - 2023, USD Million
TABLE 78 UK Eyelash Serum Market by Ingredients, 2024 - 2031, USD Million
TABLE 79 UK Eyelash Serum Market by Ingredients, 2020 - 2023, Thousand Units
TABLE 80 UK Eyelash Serum Market by Ingredients, 2024 - 2031, Thousand Units
TABLE 81 UK Eyelash Serum Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 82 UK Eyelash Serum Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 83 UK Eyelash Serum Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 84 UK Eyelash Serum Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 85 UK Eyelash Serum Market by Type, 2020 - 2023, USD Million
TABLE 86 UK Eyelash Serum Market by Type, 2024 - 2031, USD Million
TABLE 87 UK Eyelash Serum Market by Type, 2020 - 2023, Thousand Units
TABLE 88 UK Eyelash Serum Market by Type, 2024 - 2031, Thousand Units
TABLE 89 France Eyelash Serum Market, 2020 - 2023, USD Million
TABLE 90 France Eyelash Serum Market, 2024 - 2031, USD Million
TABLE 91 France Eyelash Serum Market, 2020 - 2023, Thousand Units
TABLE 92 France Eyelash Serum Market, 2024 - 2031, Thousand Units
TABLE 93 France Eyelash Serum Market by Ingredients, 2020 - 2023, USD Million
TABLE 94 France Eyelash Serum Market by Ingredients, 2024 - 2031, USD Million
TABLE 95 France Eyelash Serum Market by Ingredients, 2020 - 2023, Thousand Units
TABLE 96 France Eyelash Serum Market by Ingredients, 2024 - 2031, Thousand Units
TABLE 97 France Eyelash Serum Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 98 France Eyelash Serum Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 99 France Eyelash Serum Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 100 France Eyelash Serum Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 101 France Eyelash Serum Market by Type, 2020 - 2023, USD Million
TABLE 102 France Eyelash Serum Market by Type, 2024 - 2031, USD Million
TABLE 103 France Eyelash Serum Market by Type, 2020 - 2023, Thousand Units
TABLE 104 France Eyelash Serum Market by Type, 2024 - 2031, Thousand Units
TABLE 105 Russia Eyelash Serum Market, 2020 - 2023, USD Million
TABLE 106 Russia Eyelash Serum Market, 2024 - 2031, USD Million
TABLE 107 Russia Eyelash Serum Market, 2020 - 2023, Thousand Units
TABLE 108 Russia Eyelash Serum Market, 2024 - 2031, Thousand Units
TABLE 109 Russia Eyelash Serum Market by Ingredients, 2020 - 2023, USD Million
TABLE 110 Russia Eyelash Serum Market by Ingredients, 2024 - 2031, USD Million
TABLE 111 Russia Eyelash Serum Market by Ingredients, 2020 - 2023, Thousand Units
TABLE 112 Russia Eyelash Serum Market by Ingredients, 2024 - 2031, Thousand Units
TABLE 113 Russia Eyelash Serum Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 114 Russia Eyelash Serum Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 115 Russia Eyelash Serum Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 116 Russia Eyelash Serum Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 117 Russia Eyelash Serum Market by Type, 2020 - 2023, USD Million
TABLE 118 Russia Eyelash Serum Market by Type, 2024 - 2031, USD Million
TABLE 119 Russia Eyelash Serum Market by Type, 2020 - 2023, Thousand Units
TABLE 120 Russia Eyelash Serum Market by Type, 2024 - 2031, Thousand Units
TABLE 121 Spain Eyelash Serum Market, 2020 - 2023, USD Million
TABLE 122 Spain Eyelash Serum Market, 2024 - 2031, USD Million
TABLE 123 Spain Eyelash Serum Market, 2020 - 2023, Thousand Units
TABLE 124 Spain Eyelash Serum Market, 2024 - 2031, Thousand Units
TABLE 125 Spain Eyelash Serum Market by Ingredients, 2020 - 2023, USD Million
TABLE 126 Spain Eyelash Serum Market by Ingredients, 2024 - 2031, USD Million
TABLE 127 Spain Eyelash Serum Market by Ingredients, 2020 - 2023, Thousand Units
TABLE 128 Spain Eyelash Serum Market by Ingredients, 2024 - 2031, Thousand Units
TABLE 129 Spain Eyelash Serum Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 130 Spain Eyelash Serum Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 131 Spain Eyelash Serum Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 132 Spain Eyelash Serum Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 133 Spain Eyelash Serum Market by Type, 2020 - 2023, USD Million
TABLE 134 Spain Eyelash Serum Market by Type, 2024 - 2031, USD Million
TABLE 135 Spain Eyelash Serum Market by Type, 2020 - 2023, Thousand Units
TABLE 136 Spain Eyelash Serum Market by Type, 2024 - 2031, Thousand Units
TABLE 137 Italy Eyelash Serum Market, 2020 - 2023, USD Million
TABLE 138 Italy Eyelash Serum Market, 2024 - 2031, USD Million
TABLE 139 Italy Eyelash Serum Market, 2020 - 2023, Thousand Units
TABLE 140 Italy Eyelash Serum Market, 2024 - 2031, Thousand Units
TABLE 141 Italy Eyelash Serum Market by Ingredients, 2020 - 2023, USD Million
TABLE 142 Italy Eyelash Serum Market by Ingredients, 2024 - 2031, USD Million
TABLE 143 Italy Eyelash Serum Market by Ingredients, 2020 - 2023, Thousand Units
TABLE 144 Italy Eyelash Serum Market by Ingredients, 2024 - 2031, Thousand Units
TABLE 145 Italy Eyelash Serum Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 146 Italy Eyelash Serum Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 147 Italy Eyelash Serum Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 148 Italy Eyelash Serum Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 149 Italy Eyelash Serum Market by Type, 2020 - 2023, USD Million
TABLE 150 Italy Eyelash Serum Market by Type, 2024 - 2031, USD Million
TABLE 151 Italy Eyelash Serum Market by Type, 2020 - 2023, Thousand Units
TABLE 152 Italy Eyelash Serum Market by Type, 2024 - 2031, Thousand Units
TABLE 153 Rest of Europe Eyelash Serum Market, 2020 - 2023, USD Million
TABLE 154 Rest of Europe Eyelash Serum Market, 2024 - 2031, USD Million
TABLE 155 Rest of Europe Eyelash Serum Market, 2020 - 2023, Thousand Units
TABLE 156 Rest of Europe Eyelash Serum Market, 2024 - 2031, Thousand Units
TABLE 157 Rest of Europe Eyelash Serum Market by Ingredients, 2020 - 2023, USD Million
TABLE 158 Rest of Europe Eyelash Serum Market by Ingredients, 2024 - 2031, USD Million
TABLE 159 Rest of Europe Eyelash Serum Market by Ingredients, 2020 - 2023, Thousand Units
TABLE 160 Rest of Europe Eyelash Serum Market by Ingredients, 2024 - 2031, Thousand Units
TABLE 161 Rest of Europe Eyelash Serum Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 162 Rest of Europe Eyelash Serum Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 163 Rest of Europe Eyelash Serum Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 164 Rest of Europe Eyelash Serum Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 165 Rest of Europe Eyelash Serum Market by Type, 2020 - 2023, USD Million
TABLE 166 Rest of Europe Eyelash Serum Market by Type, 2024 - 2031, USD Million
TABLE 167 Rest of Europe Eyelash Serum Market by Type, 2020 - 2023, Thousand Units
TABLE 168 Rest of Europe Eyelash Serum Market by Type, 2024 - 2031, Thousand Units
TABLE 169 key Information – LVMH SE
TABLE 170 Key Information – Shiseido Company Limited
TABLE 171 Key Information – RevitaLash Cosmetics
TABLE 172 Key Information – L'Oreal S.A.
TABLE 173 Key Information – RapidLash
TABLE 174 Key Information – Pacifica Beauty LLC
TABLE 175 Key Information –e.l.f. Beauty, Inc.
TABLE 176 Key Information – Skin Research Laboratories
TABLE 177 Key Information – Neora
TABLE 178 Key Information – Grande Cosmetics LLC
List of Figures
FIG 1 Methodology for the research
FIG 2 Europe Eyelash Serum Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Eyelash Serum Market
FIG 4 Porter’s Five Forces Analysis – Eyelash Serum Market
FIG 5 Europe Eyelash Serum Market share by Ingredients, 2023
FIG 6 Europe Eyelash Serum Market share by Ingredients, 2031
FIG 7 Europe Eyelash Serum Market by Ingredients, 2020 - 2031, USD Million
FIG 8 Europe Eyelash Serum Market share by Distribution Channel, 2023
FIG 9 Europe Eyelash Serum Market share by Distribution Channel, 2031
FIG 10 Europe Eyelash Serum Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 Europe Eyelash Serum Market share by Type, 2023
FIG 12 Europe Eyelash Serum Market share by Type, 2031
FIG 13 Europe Eyelash Serum Market by Type, 2020 - 2031, USD Million
FIG 14 Europe Eyelash Serum Market share by Country, 2023
FIG 15 Europe Eyelash Serum Market share by Country, 2031
FIG 16 Europe Eyelash Serum Market by Country, 2020 - 2031, USD Million
FIG 17 SWOT Analysis: LVMH SE
FIG 18 Swot Analysis: Shiseido Company Limited
FIG 19 Swot Analysis: L'Oréal S.A.
FIG 20 Swot Analysis: Pacifica Beauty LLC