Europe Electric Toothbrush Market

Europe Electric Toothbrush Market Size, Share & Trends Analysis Report By Bristle (Soft, and Nanometer), By Head Movement (Sonic/Side-to-side, and Rotation/Oscillation), By End User (Adults, and Children), By Country and Growth Forecast, 2023 - 2030

Report Id: KBV-19940 Publication Date: February-2024 Number of Pages: 126
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Market Report Description

The Europe Electric Toothbrush Market would witness market growth of 6.3% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market's volume surged to 19525.5 thousand units, showcasing a growth of 6.2% (2019-2022).

An electric toothbrush is an advanced technological oral product used to clean teeth, gums, and tongue by rotating or side-by-side head movement. The rotation or side-by-side movement of the head in an electric toothbrush effectively removes plaque and reduces gingivitis. Electric toothbrushes are equipped with sophisticated functionalities that augment the act of brushing and foster more consistent brushing practices. Some features include brushing modes specialized for sensitive teeth, whitening benefits, and gum-massaging actions. Furthermore, pressure sensors are integrated into the toothbrush to ensure that the necessary force is exerted on the teeth and gums while cleansing. Increasing oral hygiene awareness has been a significant factor propelling the electric toothbrush market. Moreover, the rise in disposable income in developing countries has fueled the adoption of electric toothbrushes.

Oral health has emerged as a prominent public health concern in nearly all regions due to rapid lifestyle changes and unhealthy dietary patterns, including an increase in the consumption of noxious substances like tobacco and sugar-rich diets. Several variables influence the purchasing decisions of consumers in regard to electric toothbrushes, including their perceptions of performance, product qualities, recognition of the brand, and the accessibility of product and brand information.

European consumers invest in premium, high-quality products, including personal care items. Electric toothbrushes, considered premium compared to manual brushes, have gained popularity among consumers who prioritize advanced oral care solutions with superior performance and additional features. Europe has a strong focus on sustainability and environmental responsibility. Due to the aforementioned factors the market growth will drive in this region.

The Germany market dominated the Europe Electric Toothbrush Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $401.9 Million by 2030. The UK market is exhibiting a CAGR of 5.3% during (2023 - 2030). Additionally, The France market would experience a CAGR of 7.1% during (2023 - 2030).

Free Valuable Insights: The Global Electric Toothbrush Market will Hit $5.4 Billion by 2030, at a CAGR of 6.9%

Based on Bristle, the market is segmented into Soft, and Nanometer. Based on Head Movement, the market is segmented into Sonic/Side-to-side, and Rotation/Oscillation. Based on End User, the market is segmented into Adults, and Children. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

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List of Key Companies Profiled

  • Koninklijke Philips N.V.
  • The Colgate Palmolive Company
  • The Procter & Gamble Company
  • Panasonic Holdings Corporation
  • OMRON HEALTHCARE Co., Ltd. (Omron Corporation)
  • Water Pik, Inc. (Church & Dwight Co., Inc.)
  • Emmi Ultrasonic GmbH (EMAG Gmbh & Co. KG)
  • Quip NYC, Inc.
  • Risun Technology Co., Ltd (Risun Group Limited)

Europe Electric Toothbrush Market Report Segmentation

By Bristle (Volume, Thousand Units, USD Billion, 2019-2030)

  • Soft
  • Nanometer

By Head Movement (Volume, Thousand Units, USD Billion, 2019-2030)

  • Sonic/Side-to-side
  • Rotation/Oscillation

By End User (Volume, Thousand Units, USD Billion, 2019-2030)

  • Adults
  • Children

By Country (Volume, Thousand Units, USD Billion, 2019-2030)

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


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