Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe AdTech Market, by Enterprise Size
1.4.2 Europe AdTech Market, by Platform
1.4.3 Europe AdTech Market, by Solution
1.4.4 Europe AdTech Market, by Advertising Type
1.4.5 Europe AdTech Market, by Vertical
1.4.6 Europe AdTech Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market composition & scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Geographical Expansions
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2019, Jan – 2023, Aug) Leading Players
4.4 Porter’s Five Force Analysis
Chapter 5. Europe AdTech Market by Enterprise Size
5.1 Europe Large Enterprise Market by Country
5.2 Europe Small & Medium Enterprise Market by Country
Chapter 6. Europe AdTech Market by Platform
6.1 Europe Mobile Market by Country
6.2 Europe Web Market by Country
6.3 Europe Others Market by Country
Chapter 7. Europe AdTech Market by Solution
7.1 Europe Demand-side Platforms (DSPs) Market by Country
7.2 Europe Supply-side Platforms (SSPs) Market by Country
7.3 Europe Data Management Platforms (DMPs) Market by Country
7.4 Europe Ad Networks Market by Country
7.5 Europe Others Market by Country
Chapter 8. Europe AdTech Market by Advertising Type
8.1 Europe Search & Display Advertising Market by Country
8.2 Europe Mobile Advertising Market by Country
8.3 Europe Email Marketing Market by Country
8.4 Europe Programmatic Advertising Market by Country
8.5 Europe Native Advertising & Others Market by Country
Chapter 9. Europe AdTech Market by Vertical
9.1 Europe Retail & Consumer Goods Market by Country
9.2 Europe IT & Telecom Market by Country
9.3 Europe BFSI Market by Country
9.4 Europe Education Market by Country
9.5 Europe Healthcare Market by Country
9.6 Europe Media & Entertainment Market by Country
9.7 Europe Others Market by Country
Chapter 10. Europe AdTech Market by Country
10.1 Germany AdTech Market
10.1.1 Germany AdTech Market by Enterprise Size
10.1.2 Germany AdTech Market by Platform
10.1.3 Germany AdTech Market by Solution
10.1.4 Germany AdTech Market by Advertising Type
10.1.5 Germany AdTech Market by Vertical
10.2 UK AdTech Market
10.2.1 UK AdTech Market by Enterprise Size
10.2.2 UK AdTech Market by Platform
10.2.3 UK AdTech Market by Solution
10.2.4 UK AdTech Market by Advertising Type
10.2.5 UK AdTech Market by Vertical
10.3 France AdTech Market
10.3.1 France AdTech Market by Enterprise Size
10.3.2 France AdTech Market by Platform
10.3.3 France AdTech Market by Solution
10.3.4 France AdTech Market by Advertising Type
10.3.5 France AdTech Market by Vertical
10.4 Russia AdTech Market
10.4.1 Russia AdTech Market by Enterprise Size
10.4.2 Russia AdTech Market by Platform
10.4.3 Russia AdTech Market by Solution
10.4.4 Russia AdTech Market by Advertising Type
10.4.5 Russia AdTech Market by Vertical
10.5 Spain AdTech Market
10.5.1 Spain AdTech Market by Enterprise Size
10.5.2 Spain AdTech Market by Platform
10.5.3 Spain AdTech Market by Solution
10.5.4 Spain AdTech Market by Advertising Type
10.5.5 Spain AdTech Market by Vertical
10.6 Italy AdTech Market
10.6.1 Italy AdTech Market by Enterprise Size
10.6.2 Italy AdTech Market by Platform
10.6.3 Italy AdTech Market by Solution
10.6.4 Italy AdTech Market by Advertising Type
10.6.5 Italy AdTech Market by Vertical
10.7 Rest of Europe AdTech Market
10.7.1 Rest of Europe AdTech Market by Enterprise Size
10.7.2 Rest of Europe AdTech Market by Platform
10.7.3 Rest of Europe AdTech Market by Solution
10.7.4 Rest of Europe AdTech Market by Advertising Type
10.7.5 Rest of Europe AdTech Market by Vertical
Chapter 11. Company Profiles
11.1 Adobe, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expense
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.6 SWOT Analysis
11.2 Alibaba Group Holding Limited
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental Analysis
11.2.4 Recent strategies and developments:
11.2.4.1 Geographical Expansions:
11.2.5 SWOT Analysis
11.3 Facebook (Meta Platforms, Inc.)
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segment and Regional Analysis
11.3.4 Research & Development Expense
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Microsoft Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expenses
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.5.3 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 Google LLC (Alphabet, Inc.)
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Segmental and Regional Analysis
11.5.4 Research & Development Expense
11.5.5 Recent strategies and developments:
11.5.5.1 Partnerships, Collaborations, and Agreements:
11.5.5.2 Product Launches and Product Expansions:
11.5.6 SWOT Analysis
11.6 X Corp. (Twitter, Inc.)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.5.2 Product Launches and Product Expansions:
11.7 Oracle Corporation
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expense
11.7.5 Recent strategies and developments:
11.7.5.1 Partnerships, Collaborations, and Agreements:
11.7.5.2 Product Launches and Product Expansions:
11.7.6 SWOT Analysis
11.8 Criteo S.A.
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expense
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Acquisition and Mergers:
11.8.5.3 Product Launches and Product Expansions:
11.8.5.4 Geographical Expansions:
11.8.6 SWOT Analysis
11.9 Amazon.com, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental Analysis
11.9.4 Recent strategies and developments:
11.9.4.1 Partnerships, Collaborations, and Agreements:
11.9.4.2 Product Launches and Product Expansions:
11.9.4.3 Acquisition and Mergers:
11.9.5 SWOT Analysis
11.10. Magnite, Inc. (SpotX)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Technology & Development Expenses
11.10.5 Recent strategies and developments:
11.10.5.1 Partnerships, Collaborations, and Agreements:
11.10.5.2 Product Launches and Product Expansions:
11.10.6 SWOT Analysis
Unique Offerings 
