Ethnic Wear Market Size, Share & Forecast Trend 2021-2027

Global Ethnic Wear Market By End Users (Men, Women, and Children), By Distribution Channel (Online and Offline), By Regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027

Published Date: January-2022 | Number of Pages: 121 | Format: PDF | Report ID: KBV-16225

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COVID-19

Get in-depth analysis of the COVID-19 impact on the Ethnic Wear Market

Market Report Description

The Global Ethnic Wear Market size is expected to reach $164.67 billion by 2027, rising at a market growth of 10.82% CAGR during the forecast period.

Ethnic wear is a term used to define a type of clothing that belongs to a specific nation or group of people. This type of clothing showcases the tradition of a nation as well as the rich diversified sense of dressing of the people. One of the most popular ethnic wear across the globe is Indian ethnic wear, which is accompanied by Singapore, Australia, Cambodia, Indonesia, Thailand, Japan, and the Philippines.

Globalization has played a vital role in spreading a country’s culture and clothing to the world. It has created a huge demand for ethnic clothing of numerous nations around the world. Additionally, the movement of culture and tradition along with people visiting and staying in different nations would augment the demand for ethnic wear in the world.

Ethnic Wear Market Size - Global Opportunities and Trends Analysis Report 2017-2027

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic has affected various verticals of the business world. It is due to the imposition of various regulatory norms like lockdowns, social distancing, and travel ban across borders. The disruption caused across various sales channels along with the significant changes in the customers’ preferences and habits has also affected the overall ethnic wear market.

Owing to the unavailability of raw materials and the shutdown of manufacturing units to curb the spread of the virus, the demand for ethnic wear has declined drastically. The shifting preference of the customers towards online shopping platforms due to the pandemic would support the demand and growth of the ethnic wear market in the upcoming years.

Market Growth Factors:

The increasing popularity of Indian ethnic wear across the globe

Indian ethnic wear is witnessing a huge demand from various parts of the world owing to the wide range of options available in Indian ethnic clothing. There are several fashion freak people from various countries who have begun wearing Indian ethnic wear, which is contributing to the increasing hype of wearing saree in parties and festivals across the world and thus, the demand and growth of the ethnic wear market would witness a surge in the coming years.

The rapid pace of globalization

With the rapid pace of globalization, the penetration of different cultures and clothing has increased across various parts of the world, which would create lucrative opportunities for many apparel companies to expand their business. The global fashion industry has contributed to the constantly changing fashion trends across the world, which is followed by numerous people in order to try out new fashion wear. The supportive government policies of the emerging nations to attract global companies to enter their regional market would further create opportunities for the regional ethnic wear companies.

Marketing Restraining Factor:

Less acceptance of ethnic wear in the corporate world

There is less acceptance of ethnic wear in the corporate sector, which would restrict the demand for ethnic wear in the world. Vibrant colors, heavy designs, and patterns are not allowed in the corporate sector as they are considered to be informal, which would restrict people from adopting ethnic wear for their offices. In addition, the growing population of working women across the world would further hinder the demand for ethnic wear among working women, which is anticipated to hamper the growth of the ethnic wear market over the forecast period.

Ethnic Wear Market Share and Industry Analysis Report 2020

End User Outlook

Based on End Users, the ethnic wear market is classified into men, women, and children. Men end-user segment procured a substantial revenue share in 2020 and is anticipated to witness a considerable growth rate during the forecast period. The rise in the number of aspiring fashion designers, the increasing popularity of fashion wear among millennials, and the advent of mass & digital marketing strategies by numerous fashion brands have significantly transformed the dynamics of the ethnic wear market for men across the world. Ethnic wear is one of the essential apparel in any person’s wardrobe during festivals and weddings.

Distribution Outlook

Based on Distribution Channel, the ethnic wear market is bifurcated into online and offline. The online store segment is anticipated to exhibit a prominent growth rate during the forecast period. The COVID-19 pandemic has motivated consumers to reconsider their life priorities, which would lead to new values and spending norms.

Ethnic Wear Market Report Coverage
Report Attribute Details
Market size value in 2020 USD 72.6 Billion
Market size forecast in 2027 USD 164.6 Billion
Base Year 2020
Historical Period 2017 to 2019
Forecast Period 2021 to 2027
Revenue Growth Rate CAGR of 10.8% from 2021 to 2027
Number of Pages 122
Number of Tables 247
Report coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling
Segments covered End Users, Distribution Channel, Region
Country scope US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Australia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria
Growth Drivers
  • The increasing popularity of Indian ethnic wear across the globe
  • The rapid pace of globalization
Restraints
  • Less acceptance of ethnic wear in the corporate world

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. In 2020, the Asia Pacific emerged as the leading region in the ethnic wear market with the highest revenue share and is estimated to witness a notable growth rate during the forecast period.

Free Valuable Insights: Global Ethnic Wear Market size to reach USD 164.67 billion by 2027

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Vedant Fashions Limited (Manyawar), Ochre and Black Private Limited (Global Desi), BIBA Apparels Private Limited, Elie Saab, Modanisa, Fabindia, and Shanghai Tang.

Recent Strategies Deployed in Ethnic Wear Market

» Partnerships, Collaborations and Agreements:

  • Nov-2021: Biba expanded its geographical footprint by opening new stores in Gurgaon and Bengaluru. These stores would support the company's expansion plan in India.
  • Aug-2021: Fabindia introduced FabNu, a new style womenwear line. Through the launch, the company aimed to serve young customers with a global perspective. This line includes four collections: Indie Dreams, Flashback, Conversation Starter, Folkadelic.
  • Jul-2021: Biba entered into a partnership with Liva Fluid Fashion, Aditya Birla Group’s sustainable textile brand. Under this partnership, the companies aimed to launch a line of kurtas and sets made to be environment friendly and simple to wear.
  • Feb-2021: Fabindia and Highdesign expanded their footprints in Chennai's commercial hub, via opening the first joint location store at Pondy Bazaar, T Nagar. The store would offer a range of sarees, duppatas, and also western wear.
  • Dec-2020: Elie Saab came into collaboration with Amazon’s Luxury Stores. The collaboration aimed to strengthen Elie Saab's presence in the U.S. market via a new widespread e-commerce presence and also reaching luxury shoppers' new generation.
  • Sep-2020: Elie Saab released an exclusive haute couture collection. The collection is dedicated to Elie Saab's native city and entitled Beirut, The Sacred Source, as the couturier responds aesthetically to the new crisis in Lebanon.
  • Oct-2019: Biba joined hands with Anju Modi, a fashion label. Under this collaboration, Biba launched an exquisite festive collection, which is a perfect combination of Anju Modi’s signature design sensibility and Biba’s ethnic brand lineage that is ideal for the festive season.
  • Oct-2018: Global Desi introduced a line in festive wear. This line is developed to recall a classic image of the holiday season with a boho twist, the brand's signature.
  • Aug-2017: Vedant Fashions took over Hyderabad-based rival Mebaz, ethnic fashion brand house. Through the acquisition, the company aimed to expand the Indian wedding and party wear clothing section and supply products for men, women, and kids.
  • Jun-2017: Global Desi collaborated with AND, a clothing brand. Under this collaboration, the companies aimed to expand their geographical footprints by establishing a new store in Allahabad.
  • Scope of the Study

    Market Segments Covered in the Report:

    By End Users

    • Men
    • Women
    • Children

    By Distribution Channel

    • Online
    • Offline

    By Geography

    • North America
      • US
      • Canada
      • Mexico
      • Rest of North America
    • Europe
      • Germany
      • UK
      • France
      • Russia
      • Spain
      • Italy
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Singapore
      • Australia
      • Rest of Asia Pacific
    • LAMEA
      • Brazil
      • Argentina
      • UAE
      • Saudi Arabia
      • South Africa
      • Nigeria
      • Rest of LAMEA

    Key Market Players

    List of Companies Profiled in the Report:

    • Vedant Fashions Limited (Manyawar)
    • Ochre and Black Private Limited (Global Desi)
    • BIBA Apparels Private Limited
    • Elie Saab
    • Modanisa
    • Fabindia
    • Shanghai Tang

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    Related Reports:

    North America Ethnic Wear Market Report 2021-2027

    Europe Ethnic Wear Market Report 2021-2027

    Asia Pacific Ethnic Wear Market Report 2021-2027

    LAMEA Ethnic Wear Market Report 2021-2027

    FREQUENTLY ASKED QUESTIONS (FAQ):

    The global ethnic wear market size is expected to reach $164.67 billion by 2027.

    The increasing popularity of Indian ethnic wear across the globe are driving the market in coming years, however, less acceptance of ethnic wear in the corporate world limited the growth of the market.

    Vedant Fashions Limited (Manyawar), Ochre and Black Private Limited (Global Desi), BIBA Apparels Private Limited, Elie Saab, Modanisa, Fabindia, and Shanghai Tang.

    The shifting preference of the customers towards online shopping platforms due to the pandemic would support the demand and growth of the ethnic wear market in the upcoming years.

    The Women market dominated the Global Ethnic Wear Market by End User in 2020 thereby growing at a CAGR of 10.4% during the forecast period. It is due to the growing population of females and rising women workforces.

    The Asia Pacific market dominated the Global Ethnic Wear Market by Region in 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $67.60 billion by 2027.

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