Enterprise Mobility Management Market

Global Enterprise Mobility Management Market By Component (Solution and Services), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (BFSI, Government, IT & Telecom, Healthcare, Manufacturing, Consumer Goods & Retail and Others), By Regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027

Report Id: KBV-5780 Publication Date: May-2021 Number of Pages: 356
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Enterprise Mobility Management Market, by Component
1.4.2 Global Enterprise Mobility Management Market, by Deployment Type
1.4.3 Global Enterprise Mobility Management Market, by Enterprise Size
1.4.4 Global Enterprise Mobility Management Market, by End User
1.4.5 Global Enterprise Mobility Management Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Aug – 2021, Mar) Leading Players
Chapter 4. Global Enterprise Mobility Management Market by Component
4.1 Global Enterprise Mobility Management Solution Market by Region
4.2 Global Enterprise Mobility Management Market by Solution Type
4.2.1 Global Enterprise Mobility Management Mobile Device Management Market by Region
4.2.2 Global Enterprise Mobility Management Mobile Application Management Market by Region
4.2.3 Global Enterprise Mobility Management Mobile Content Management Market by Region
4.2.4 Global Enterprise Mobility Management Identity & Access Management Market by Region
4.2.5 Global Other Solution Type Enterprise Mobility Management Market by Region
4.3 Global Enterprise Mobility Management Services Market by Region
Chapter 5. Global Enterprise Mobility Management Market by Deployment Type
5.1 Global On-premise Enterprise Mobility Management Market by Region
5.2 Global Cloud Enterprise Mobility Management Market by Region
Chapter 6. Global Enterprise Mobility Management Market by Enterprise Size
6.1 Global Large Enterprises Enterprise Mobility Management Market by Region
6.2 Global Small & Medium Enterprises Enterprise Mobility Management Market by Region
Chapter 7. Global Enterprise Mobility Management Market by End User
7.1 Global BFSI Enterprise Mobility Management Market by Region
7.2 Global Government Enterprise Mobility Management Market by Region
7.3 Global IT & Telecom Enterprise Mobility Management Market by Region
7.4 Global Healthcare Enterprise Mobility Management Market by Region
7.5 Global Manufacturing Enterprise Mobility Management Market by Region
7.6 Global Consumer Goods & Retail Enterprise Mobility Management Market by Region
7.7 Global Others Enterprise Mobility Management Market by Region
Chapter 8. Global Enterprise Mobility Management Market by Region
8.1 North America Enterprise Mobility Management Market
8.1.1 North America Enterprise Mobility Management Market by Component
8.1.1.1 North America Enterprise Mobility Management Solution Market by Country
8.1.1.2 North America Enterprise Mobility Management Market by Solution Type
8.1.1.2.1 North America Enterprise Mobility Management Mobile Device Management Market by Country
8.1.1.2.2 North America Enterprise Mobility Management Mobile Application Management Market by Country
8.1.1.2.3 North America Enterprise Mobility Management Mobile Content Management Market by Country
8.1.1.2.4 North America Enterprise Mobility Management Identity & Access Management Market by Country
8.1.1.2.5 North America Other Solution Type Enterprise Mobility Management Market by Country
8.1.1.3 North America Enterprise Mobility Management Services Market by Country
8.1.2 North America Enterprise Mobility Management Market by Deployment Type
8.1.2.1 North America On-premise Enterprise Mobility Management Market by Country
8.1.2.2 North America Cloud Enterprise Mobility Management Market by Country
8.1.3 North America Enterprise Mobility Management Market by Enterprise Size
8.1.3.1 North America Large Enterprises Enterprise Mobility Management Market by Country
8.1.3.2 North America Small & Medium Enterprises Enterprise Mobility Management Market by Country
8.1.4 North America Enterprise Mobility Management Market by End User
8.1.4.1 North America BFSI Enterprise Mobility Management Market by Country
8.1.4.2 North America Government Enterprise Mobility Management Market by Country
8.1.4.3 North America IT & Telecom Enterprise Mobility Management Market by Country
8.1.4.4 North America Healthcare Enterprise Mobility Management Market by Country
8.1.4.5 North America Manufacturing Enterprise Mobility Management Market by Country
8.1.4.6 North America Consumer Goods & Retail Enterprise Mobility Management Market by Country
8.1.4.7 North America Others Enterprise Mobility Management Market by Country
8.1.5 North America Enterprise Mobility Management Market by Country
8.1.5.1 US Enterprise Mobility Management Market
8.1.5.1.1 US Enterprise Mobility Management Market by Component
8.1.5.1.2 US Enterprise Mobility Management Market by Deployment Type
8.1.5.1.3 US Enterprise Mobility Management Market by Enterprise Size
8.1.5.1.4 US Enterprise Mobility Management Market by End User
8.1.5.2 Canada Enterprise Mobility Management Market
8.1.5.2.1 Canada Enterprise Mobility Management Market by Component
8.1.5.2.2 Canada Enterprise Mobility Management Market by Deployment Type
8.1.5.2.3 Canada Enterprise Mobility Management Market by Enterprise Size
8.1.5.2.4 Canada Enterprise Mobility Management Market by End User
8.1.5.3 Mexico Enterprise Mobility Management Market
8.1.5.3.1 Mexico Enterprise Mobility Management Market by Component
8.1.5.3.2 Mexico Enterprise Mobility Management Market by Deployment Type
8.1.5.3.3 Mexico Enterprise Mobility Management Market by Enterprise Size
8.1.5.3.4 Mexico Enterprise Mobility Management Market by End User
8.1.5.4 Rest of North America Enterprise Mobility Management Market
8.1.5.4.1 Rest of North America Enterprise Mobility Management Market by Component
8.1.5.4.2 Rest of North America Enterprise Mobility Management Market by Deployment Type
8.1.5.4.3 Rest of North America Enterprise Mobility Management Market by Enterprise Size
8.1.5.4.4 Rest of North America Enterprise Mobility Management Market by End User
8.2 Europe Enterprise Mobility Management Market
8.2.1 Europe Enterprise Mobility Management Market by Component
8.2.1.1 Europe Enterprise Mobility Management Solution Market by Country
8.2.1.2 Europe Enterprise Mobility Management Market by Solution Type
8.2.1.2.1 Europe Enterprise Mobility Management Mobile Device Management Market by Country
8.2.1.2.2 Europe Enterprise Mobility Management Mobile Application Management Market by Country
8.2.1.2.3 Europe Enterprise Mobility Management Mobile Content Management Market by Country
8.2.1.2.4 Europe Enterprise Mobility Management Identity & Access Management Market by Country
8.2.1.2.5 Europe Other Solution Type Enterprise Mobility Management Market by Country
8.2.1.3 Europe Enterprise Mobility Management Services Market by Country
8.2.2 Europe Enterprise Mobility Management Market by Deployment Type
8.2.2.1 Europe On-premise Enterprise Mobility Management Market by Country
8.2.2.2 Europe Cloud Enterprise Mobility Management Market by Country
8.2.3 Europe Enterprise Mobility Management Market by Enterprise Size
8.2.3.1 Europe Large Enterprises Enterprise Mobility Management Market by Country
8.2.3.2 Europe Small & Medium Enterprises Enterprise Mobility Management Market by Country
8.2.4 Europe Enterprise Mobility Management Market by End User
8.2.4.1 Europe BFSI Enterprise Mobility Management Market by Country
8.2.4.2 Europe Government Enterprise Mobility Management Market by Country
8.2.4.3 Europe IT & Telecom Enterprise Mobility Management Market by Country
8.2.4.4 Europe Healthcare Enterprise Mobility Management Market by Country
8.2.4.5 Europe Manufacturing Enterprise Mobility Management Market by Country
8.2.4.6 Europe Consumer Goods & Retail Enterprise Mobility Management Market by Country
8.2.4.7 Europe Others Enterprise Mobility Management Market by Country
8.2.5 Europe Enterprise Mobility Management Market by Country
8.2.5.1 Germany Enterprise Mobility Management Market
8.2.5.1.1 Germany Enterprise Mobility Management Market by Component
8.2.5.1.2 Germany Enterprise Mobility Management Market by Deployment Type
8.2.5.1.3 Germany Enterprise Mobility Management Market by Enterprise Size
8.2.5.1.4 Germany Enterprise Mobility Management Market by End User
8.2.5.2 UK Enterprise Mobility Management Market
8.2.5.2.1 UK Enterprise Mobility Management Market by Component
8.2.5.2.2 UK Enterprise Mobility Management Market by Deployment Type
8.2.5.2.3 UK Enterprise Mobility Management Market by Enterprise Size
8.2.5.2.4 UK Enterprise Mobility Management Market by End User
8.2.5.3 France Enterprise Mobility Management Market
8.2.5.3.1 France Enterprise Mobility Management Market by Component
8.2.5.3.2 France Enterprise Mobility Management Market by Deployment Type
8.2.5.3.3 France Enterprise Mobility Management Market by Enterprise Size
8.2.5.3.4 France Enterprise Mobility Management Market by End User
8.2.5.4 Russia Enterprise Mobility Management Market
8.2.5.4.1 Russia Enterprise Mobility Management Market by Component
8.2.5.4.2 Russia Enterprise Mobility Management Market by Deployment Type
8.2.5.4.3 Russia Enterprise Mobility Management Market by Enterprise Size
8.2.5.4.4 Russia Enterprise Mobility Management Market by End User
8.2.5.5 Spain Enterprise Mobility Management Market
8.2.5.5.1 Spain Enterprise Mobility Management Market by Component
8.2.5.5.2 Spain Enterprise Mobility Management Market by Deployment Type
8.2.5.5.3 Spain Enterprise Mobility Management Market by Enterprise Size
8.2.5.5.4 Spain Enterprise Mobility Management Market by End User
8.2.5.6 Italy Enterprise Mobility Management Market
8.2.5.6.1 Italy Enterprise Mobility Management Market by Component
8.2.5.6.2 Italy Enterprise Mobility Management Market by Deployment Type
8.2.5.6.3 Italy Enterprise Mobility Management Market by Enterprise Size
8.2.5.6.4 Italy Enterprise Mobility Management Market by End User
8.2.5.7 Rest of Europe Enterprise Mobility Management Market
8.2.5.7.1 Rest of Europe Enterprise Mobility Management Market by Component
8.2.5.7.2 Rest of Europe Enterprise Mobility Management Market by Deployment Type
8.2.5.7.3 Rest of Europe Enterprise Mobility Management Market by Enterprise Size
8.2.5.7.4 Rest of Europe Enterprise Mobility Management Market by End User
8.3 Asia Pacific Enterprise Mobility Management Market
8.3.1 Asia Pacific Enterprise Mobility Management Market by Component
8.3.1.1 Asia Pacific Enterprise Mobility Management Solution Market by Country
8.3.1.2 Asia Pacific Enterprise Mobility Management Market by Solution Type
8.3.1.2.1 Asia Pacific Enterprise Mobility Management Mobile Device Management Market by Country
8.3.1.2.2 Asia Pacific Enterprise Mobility Management Mobile Application Management Market by Country
8.3.1.2.3 Asia Pacific Enterprise Mobility Management Mobile Content Management Market by Country
8.3.1.2.4 Asia Pacific Enterprise Mobility Management Identity & Access Management Market by Country
8.3.1.2.5 Asia Pacific Other Solution Type Enterprise Mobility Management Market by Country
8.3.1.3 Asia Pacific Enterprise Mobility Management Services Market by Country
8.3.2 Asia Pacific Enterprise Mobility Management Market by Deployment Type
8.3.2.1 Asia Pacific On-premise Enterprise Mobility Management Market by Country
8.3.2.2 Asia Pacific Cloud Enterprise Mobility Management Market by Country
8.3.3 Asia Pacific Enterprise Mobility Management Market by Enterprise Size
8.3.3.1 Asia Pacific Large Enterprises Enterprise Mobility Management Market by Country
8.3.3.2 Asia Pacific Small & Medium Enterprises Enterprise Mobility Management Market by Country
8.3.4 Asia Pacific Enterprise Mobility Management Market by End User
8.3.4.1 Asia Pacific BFSI Enterprise Mobility Management Market by Country
8.3.4.2 Asia Pacific Government Enterprise Mobility Management Market by Country
8.3.4.3 Asia Pacific IT & Telecom Enterprise Mobility Management Market by Country
8.3.4.4 Asia Pacific Healthcare Enterprise Mobility Management Market by Country
8.3.4.5 Asia Pacific Manufacturing Enterprise Mobility Management Market by Country
8.3.4.6 Asia Pacific Consumer Goods & Retail Enterprise Mobility Management Market by Country
8.3.4.7 Asia Pacific Others Enterprise Mobility Management Market by Country
8.3.5 Asia Pacific Enterprise Mobility Management Market by Country
8.3.5.1 China Enterprise Mobility Management Market
8.3.5.1.1 China Enterprise Mobility Management Market by Component
8.3.5.1.2 China Enterprise Mobility Management Market by Deployment Type
8.3.5.1.3 China Enterprise Mobility Management Market by Enterprise Size
8.3.5.1.4 China Enterprise Mobility Management Market by End User
8.3.5.2 Japan Enterprise Mobility Management Market
8.3.5.2.1 Japan Enterprise Mobility Management Market by Component
8.3.5.2.2 Japan Enterprise Mobility Management Market by Deployment Type
8.3.5.2.3 Japan Enterprise Mobility Management Market by Enterprise Size
8.3.5.2.4 Japan Enterprise Mobility Management Market by End User
8.3.5.3 India Enterprise Mobility Management Market
8.3.5.3.1 India Enterprise Mobility Management Market by Component
8.3.5.3.2 India Enterprise Mobility Management Market by Deployment Type
8.3.5.3.3 India Enterprise Mobility Management Market by Enterprise Size
8.3.5.3.4 India Enterprise Mobility Management Market by End User
8.3.5.4 South Korea Enterprise Mobility Management Market
8.3.5.4.1 South Korea Enterprise Mobility Management Market by Component
8.3.5.4.2 South Korea Enterprise Mobility Management Market by Deployment Type
8.3.5.4.3 South Korea Enterprise Mobility Management Market by Enterprise Size
8.3.5.4.4 South Korea Enterprise Mobility Management Market by End User
8.3.5.5 Singapore Enterprise Mobility Management Market
8.3.5.5.1 Singapore Enterprise Mobility Management Market by Component
8.3.5.5.2 Singapore Enterprise Mobility Management Market by Deployment Type
8.3.5.5.3 Singapore Enterprise Mobility Management Market by Enterprise Size
8.3.5.5.4 Singapore Enterprise Mobility Management Market by End User
8.3.5.6 Malaysia Enterprise Mobility Management Market
8.3.5.6.1 Malaysia Enterprise Mobility Management Market by Component
8.3.5.6.2 Malaysia Enterprise Mobility Management Market by Deployment Type
8.3.5.6.3 Malaysia Enterprise Mobility Management Market by Enterprise Size
8.3.5.6.4 Malaysia Enterprise Mobility Management Market by End User
8.3.5.7 Rest of Asia Pacific Enterprise Mobility Management Market
8.3.5.7.1 Rest of Asia Pacific Enterprise Mobility Management Market by Component
8.3.5.7.2 Rest of Asia Pacific Enterprise Mobility Management Market by Deployment Type
8.3.5.7.3 Rest of Asia Pacific Enterprise Mobility Management Market by Enterprise Size
8.3.5.7.4 Rest of Asia Pacific Enterprise Mobility Management Market by End User
8.4 LAMEA Enterprise Mobility Management Market
8.4.1 LAMEA Enterprise Mobility Management Market by Component
8.4.1.1 LAMEA Enterprise Mobility Management Solution Market by Country
8.4.1.2 LAMEA Enterprise Mobility Management Market by Solution Type
8.4.1.2.1 LAMEA Enterprise Mobility Management Mobile Device Management Market by Country
8.4.1.2.2 LAMEA Enterprise Mobility Management Mobile Application Management Market by Country
8.4.1.2.3 LAMEA Enterprise Mobility Management Mobile Content Management Market by Country
8.4.1.2.4 LAMEA Enterprise Mobility Management Identity & Access Management Market by Country
8.4.1.2.5 LAMEA Other Solution Type Enterprise Mobility Management Market by Country
8.4.1.3 LAMEA Enterprise Mobility Management Services Market by Country
8.4.1.4 LAMEA Enterprise Mobility Management Market by Deployment Type
8.4.1.4.1 LAMEA On-premise Enterprise Mobility Management Market by Country
8.4.1.4.2 LAMEA Cloud Enterprise Mobility Management Market by Country
8.4.1.5 LAMEA Enterprise Mobility Management Market by Enterprise Size
8.4.1.5.1 LAMEA Large Enterprises Enterprise Mobility Management Market by Country
8.4.1.5.2 LAMEA Small & Medium Enterprises Enterprise Mobility Management Market by Country
8.4.1.6 LAMEA Enterprise Mobility Management Market by End User
8.4.1.6.1 LAMEA BFSI Enterprise Mobility Management Market by Country
8.4.1.6.2 LAMEA Government Enterprise Mobility Management Market by Country
8.4.1.6.3 LAMEA IT & Telecom Enterprise Mobility Management Market by Country
8.4.1.6.4 LAMEA Healthcare Enterprise Mobility Management Market by Country
8.4.1.6.5 LAMEA Manufacturing Enterprise Mobility Management Market by Country
8.4.1.6.6 LAMEA Consumer Goods & Retail Enterprise Mobility Management Market by Country
8.4.1.6.7 LAMEA Others Enterprise Mobility Management Market by Country
8.4.2 LAMEA Enterprise Mobility Management Market by Country
8.4.2.1 Brazil Enterprise Mobility Management Market
8.4.2.1.1 Brazil Enterprise Mobility Management Market by Component
8.4.2.1.2 Brazil Enterprise Mobility Management Market by Deployment Type
8.4.2.1.3 Brazil Enterprise Mobility Management Market by Enterprise Size
8.4.2.1.4 Brazil Enterprise Mobility Management Market by End User
8.4.2.2 Argentina Enterprise Mobility Management Market
8.4.2.2.1 Argentina Enterprise Mobility Management Market by Component
8.4.2.2.2 Argentina Enterprise Mobility Management Market by Deployment Type
8.4.2.2.3 Argentina Enterprise Mobility Management Market by Enterprise Size
8.4.2.2.4 Argentina Enterprise Mobility Management Market by End User
8.4.2.3 UAE Enterprise Mobility Management Market
8.4.2.3.1 UAE Enterprise Mobility Management Market by Component
8.4.2.3.2 UAE Enterprise Mobility Management Market by Deployment Type
8.4.2.3.3 UAE Enterprise Mobility Management Market by Enterprise Size
8.4.2.3.4 UAE Enterprise Mobility Management Market by End User
8.4.2.4 Saudi Arabia Enterprise Mobility Management Market
8.4.2.4.1 Saudi Arabia Enterprise Mobility Management Market by Component
8.4.2.4.2 Saudi Arabia Enterprise Mobility Management Market by Deployment Type
8.4.2.4.3 Saudi Arabia Enterprise Mobility Management Market by Enterprise Size
8.4.2.4.4 Saudi Arabia Enterprise Mobility Management Market by End User
8.4.2.5 South Africa Enterprise Mobility Management Market
8.4.2.5.1 South Africa Enterprise Mobility Management Market by Component
8.4.2.5.2 South Africa Enterprise Mobility Management Market by Solution Type
8.4.2.5.3 South Africa Enterprise Mobility Management Market by Deployment Type
8.4.2.5.4 South Africa Enterprise Mobility Management Market by Enterprise Size
8.4.2.5.5 South Africa Enterprise Mobility Management Market by End User
8.4.2.6 Nigeria Enterprise Mobility Management Market
8.4.2.6.1 Nigeria Enterprise Mobility Management Market by Component
8.4.2.6.2 Nigeria Enterprise Mobility Management Market by Deployment Type
8.4.2.6.3 Nigeria Enterprise Mobility Management Market by Enterprise Size
8.4.2.6.4 Nigeria Enterprise Mobility Management Market by End User
8.4.2.7 Rest of LAMEA Enterprise Mobility Management Market
8.4.2.7.1 Rest of LAMEA Enterprise Mobility Management Market by Component
8.4.2.7.2 Rest of LAMEA Enterprise Mobility Management Market by Deployment Type
8.4.2.7.3 Rest of LAMEA Enterprise Mobility Management Market by Enterprise Size
8.4.2.7.4 Rest of LAMEA Enterprise Mobility Management Market by End User
Chapter 9. Company Profiles
9.1 IBM Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional & Segmental Analysis
9.1.4 Research & Development Expenses
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Cisco Systems, Inc.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Partnerships, Collaborations, and Agreements:
9.2.5.2 Acquisition and Mergers:
9.2.5.3 Product Launches and Product Expansions:
9.2.6 SWOT Analysis
9.3 Microsoft Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Acquisition and Mergers:
9.3.5.3 Product Launches and Product Expansions:
9.3.6 SWOT Analysis
9.4 Dell Technologies, Inc. (VMware, Inc.)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Partnerships, Collaborations, and Agreements:
9.4.5.2 Acquisition and Mergers:
9.4.5.3 Product Launches and Product Expansions:
9.4.6 SWOT Analysis:
9.5 SAP SE
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Citrix Systems, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.5.2 Acquisition and Mergers:
9.6.6 SWOT Analysis
9.7 BlackBerry Limited
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Regional Analysis
9.7.4 Research and Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.7.5.2 Acquisition and Mergers:
9.7.5.3 Product Launches and Product Expansions:
9.8 Ivanti, Inc. (Clearlake Capital Group, L.P.)
9.8.1 Company Overview
9.8.2 Recent strategies and developments:
9.8.2.1 Product Launches and Product Expansions:
9.9 Codeproof Technologies, Inc.
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Partnerships, Collaborations, and Agreements:
9.9.2.2 Product Launches and Product Expansions:
9.10. Snow Software AB
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Acquisition and Mergers:
9.10.2.2 Product Launches and Product Expansions:
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