The Global Electric Hair Brush Market size is expected to reach $424.1 million by 2030, rising at a market growth of 5.7% CAGR during the forecast period. In the year 2022, the market attained a volume of 12,773.3 thousand units, experiencing a growth of 5.8% (2019-2022).
European consumers prioritize hair health and wellness, seeking products and tools that promote strong, healthy-looking hair. Therefore, the Europe region acquired 35.9% revenue share in 2022. , according to a report on the French aging policy published by the UN, as in other European countries, France faces a continuous and significant increase in older people. The nation had 15 million people aged more than 60 in France in 2012, expected to reach 24 million in 2060.
Personal grooming is often viewed as a form of self-expression and boosting confidence. People want to look and feel their best, and well-styled hair enhances overall appearance and self-confidence. This allow users to achieve various hairstyles and looks, empowering individuals to express their style and project confidence in their daily lives.
Additionally, As people age, hormonal changes can lead to hair texture alterations, including thinning, dryness, and frizziness. This equipped with gentle bristles, adjustable heat settings, and ionization technology can help address these concerns by minimizing damage, reducing frizz, and enhancing manageability. Hence, increasing number of senior citizens has been a pivotal factor in driving the growth of the market.
However, high initial costs may result in a slower adoption rate of this among consumers. Even those interested in the benefits of electric grooming tools may delay or forgo purchasing due to cost concerns, prolonging the time it takes for the market to reach critical mass and achieve widespread acceptance. Thus, high initial cost of this can slow down the growth of the market.
Drivers 
Restraints 
Opportunities 
Challenges By gender, the market is categorized into female and male. In 2022, the female segment held 74.2% revenue share in the market. Females prioritize hair health and maintenance, seeking products and tools that promote strong, healthy-looking hair.
Based on end use, the market is classified into household and commercial. The commercial segment acquired 43.4% revenue share in the market in 2022. Commercial users appreciate electric its versatility and customization options, which cater to a wide range of styling needs and preferences.
On the basis of distribution channel, the market is divided into online and offline. In 2022, the offline segment dominated the market with 58.3% revenue share. In terms of volume offline segment registered 7,265.0 thousand units in 2022. Offline retail outlets allow consumers to experience its firsthand, allowing them to touch, feel, and test the products before purchasing.
Free Valuable Insights: Global Electric Hair Brush Market size to reach USD 424.1 Million by 2030
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired 27.3% revenue share in the market. The beauty and personal care sector are extending quickly in Asia-Pacific due to shifting consumer lifestyles, urbanization, and increased disposable incomes.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 274.1 Million |
| Market size forecast in 2030 | USD 424.1 Million |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 5.7% from 2023 to 2030 |
| Number of Pages | 285 |
| Number of Table | 630 |
| Quantitative Data | Volume in Thousand Units, Revenue in USD Million, and CAGR from 2019 to 2030 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Gender, Distribution Channel, End Use, Region |
| Country scope |
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| Companies Included | Panasonic Corporation, Koninklijke Philips N.V., The Procter & Gamble Company, Revlon, Inc. (MacAndrews & Forbes), Spectrum Brands Holdings, Inc., Conair LLC (American Securities LLC), Dafni, Helen of Troy Limited, Corioliss, Miropure |
By Gender (Volume, Thousand Units, USD Million, 2019-2030)
By End Use (Volume, Thousand Units, USD Million, 2019-2030)
By Distribution Channel (Volume, Thousand Units, USD Million, 2019-2030)
By Geography (Volume, Thousand Units, USD Million, 2019-2030)
The Market size is projected to reach USD $424.1 million by 2030.
Higher level of disposable income are driving the Market in coming years, however, High initial cost of electric hair brush restraints the growth of the Market.
Panasonic Corporation, Koninklijke Philips N.V., The Procter & Gamble Company, Revlon, Inc. (MacAndrews & Forbes), Spectrum Brands Holdings, Inc., Conair LLC (American Securities LLC), Dafni, Helen of Troy Limited, Corioliss, Miropure
In the year 2022, the market attained a volume of 12,773.3 thousand units, experiencing a growth of 5.8% (2019-2022).
The Household segment is leading the Market, By End Use in 2022; thereby, achieving a market value of $233.8 million by 2030.
The Europe region dominated the Market, By Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $144.4 million by 2030.
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