Electric Blanket Market

Global Electric Blanket Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, and Online), By Heat Setting (Medium, Low, and High), By End-user, By Size, By Material, By Regional Outlook and Forecast, 2024 - 2031

Report Id: KBV-24400 Publication Date: September-2024 Number of Pages: 285
2023
896.3 Million
2031
1.5 Billion
CAGR
6.8%
Historical Data
2020 to 2022

“Global Electric Blanket Market to reach a market value of 1.5 Billion by 2031 growing at a CAGR of 6.8%”

Analysis of Market Size & Trends

The Global Electric Blanket Market size is expected to reach $1.5 billion by 2031, rising at a market growth of 6.8% CAGR during the forecast period.

Polyester is often more affordable compared to natural fibers like wool or cotton. This cost-effectiveness makes polyester electric blankets accessible to a broader range of consumers while providing comfort and functionality. Polyester is known for its durability and resistance to wear and tear. Polyester electric blankets are durable and can endure frequent use and washing while retaining their quality. This durability enhances their appeal as a long-term investment. Thus, the polyester segment recorded 34% revenue share in the electric blanket market in 2023.

Electric Blanket Market Size - Global Opportunities and Trends Analysis Report 2020-2031

Smart electric blankets offering programmable timers, adjustable heat settings, and remote operation cater to this demand, making them more attractive to tech-savvy consumers. Smart home devices offer a high level of customization and personalization. Electric blankets with smart features can provide personalized heating experiences based on individual preferences, contributing to their popularity among consumers who value tailored comfort solutions. Additionally, this trend leads to frequent upgrades as people look to improve their current electric blankets with the latest technology and features. In conclusion, increased disposable income is driving the growth of the market.

However, the high initial cost can limit market penetration, especially in developing or emerging markets where consumers may have lower disposable incomes. In these regions, affordability is crucial, and high-priced products may struggle to gain traction. In conclusion, the high initial cost of electric blankets impedes the market's growth.

Driving and Restraining Factors
Electric Blanket Market
  • Growing demand for smart home devices
  • Increased disposable income
  • Expansion of the hospitality industry worldwide
  • High initial cost of electric blanket
  • Seasonal demand fluctuations
  • Rising popularity of sleep optimization
  • Increased urban living and small spaces
  • Competition from alternative heating solutions
  • Health concerns related to electromagnetic fields

Size Outlook

Based on size, the market is divided into twin, full, queen, and king. The king segment attained 24% revenue share in the market in 2023. As larger beds, such as king-size, become more popular in households, the demand for king-size electric blankets naturally increases.

Material Outlook

On the basis of material, the market is segmented into polyester, cotton, fleece, faux fur, and others. The fleece segment held 19% revenue share in the market in 2023. Fleece is known for its excellent insulating properties. It retains heat effectively, providing consistent warmth even in colder climates.

Electric Blanket Market Share and Industry Analysis Report 2023

Distribution Channel Outlook

Based on distribution channel, the market is categorized into online and offline. In 2023, the offline segment registered 81% revenue share in the market. Shoppers can touch and feel the electric blankets in-store, assessing their softness, material quality, and overall comfort.

Heat Setting Outlook

By heat setting, the market is divided into low, medium, and high. The low segment procured 28% revenue share in the market in 2023. Low heat settings help prevent overheating, a common concern with higher heat settings. This is especially important for users who tend to get too warm at night or have conditions that make them more susceptible to heat-related discomfort.

End User Outlook

Based on end-users, the market is divided into households, hotels, and hospitals. The household segment attained 52% revenue share in the market in 2023. Electric blankets become essential for maintaining a warm and comfortable sleeping environment during colder months.

Free Valuable Insights: Global Electric Blanket Market size to reach USD 1.5 Billion by 2031

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the North America region generated.31% revenue share in the market. North America, particularly regions like the northeastern U.S. and Canada, experiences harsh and prolonged winter seasons.

Electric Blanket Market Report Coverage
Report Attribute Details
Market size value in 2023 USD 896.3 Million
Market size forecast in 2031 USD 1.5 Billion
Base Year 2023
Historical Period 2020 to 2022
Forecast Period 2024 to 2031
Revenue Growth Rate CAGR of 6.8% from 2024 to 2031
Number of Pages 285
Tables 550
Report coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives
Segments covered Material, Size, Heat Setting, Distribution Channel, End User, Region
Country scope
  • North America (US, Canada, Mexico, and Rest of North America)
  • Europe (Germany, UK, France, Russia, Spain, Italy, and Rest of Europe)
  • Asia Pacific (China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific)
  • LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA)
Companies Included Beurer GmBH, Silentnight Group Limited, Morphy Richards Ltd., Dreamland, Homefront, Lakeland Industries Inc., Newell Brands, Inc., Slumberdown, Mylek and Faribault Woolen Mill
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List of Key Companies Profiled

  • Beurer GmBH
  • Silentnight Group Limited
  • Morphy Richards Ltd.
  • Dreamland
  • Homefront
  • Lakeland Industries Inc.
  • Newell Brands, Inc.
  • Slumberdown
  • Mylek
  • Faribault Woolen Mill

Electric Blanket Market Report Segmentation

By Distribution Channel

  • Offline
  • Online

By Heat Setting

  • Medium
  • Low
  • High

By End-user

  • Household
  • Hotel
  • Hospital

By Size

  • Queen
  • King
  • Twin
  • Full

By Material

  • Polyester
  • Cotton
  • Fleece
  • Faux Fur
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA
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