“Global Crowd Analytics Market to reach a market value of USD 8.66 Billion by 2031 growing at a CAGR of 23.7%”
The Global Crowd Analytics Market size is expected to reach $8.66 billion by 2031, rising at a market growth of 23.7% CAGR during the forecast period.
The North America segment acquired 38% revenue share in the market in 2023. The presence of major technology providers, strong government support for security infrastructure, and increasing investments in public safety solutions have significantly contributed to market expansion in the region. Industries such as retail, BFSI, healthcare, and transportation extensively leverage these analytics to enhance customer experience, optimize operations, and improve security measures.
The rapid advancement of urbanization has led to a surge in smart city initiatives worldwide. Governments and urban planners increasingly turn to these analytics to optimize city operations, enhance public safety, and improve infrastructure planning. Managing pedestrian and vehicular traffic efficiently is a top priority as cities become more densely populated. These analytics, powered by artificial intelligence (AI) and big data, provides real-time insights into the movement and behavior of people in public spaces. Hence, as the world moves toward a more tech-driven urban future, these analytics will continue to be a fundamental component of smart city strategies.
Additionally, Traditional methods of crowd monitoring relied on manual observation and rudimentary surveillance, which were often inefficient and prone to errors. However, the integration of AI, machine learning (ML), and big data has revolutionized the field, allowing for real-time analysis, predictive insights, and automated decision-making. One of the most significant impacts of AI in crowd analytics is the improvement of predictive analytics. Thus, as AI and big data analytics continue to advance, the capabilities of these analytics will expand even further.
However, Privacy and data security are among the biggest challenges faced by the crowd analytics market. As businesses, governments, and public organizations increasingly rely on crowd movement data to optimize space utilization, enhance security, and improve customer experiences, concerns about individual privacy have grown significantly. Numerous users express concerns regarding the methods of data collection, storage, and utilization, which consequently fosters resistance to widespread adoption. Hence, these factors may impede the market's growth.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
On the basis of application, the market is classified into security & safety, crowd management, tracking & monitoring, and others. The crowd management segment garnered 24% revenue share in the market in 2023. Cities, public venues, and businesses increasingly adopt IoT-enabled sensors, AI-driven analytics, and geospatial mapping to monitor and control pedestrian and vehicular movement efficiently. The rise in large-scale events, shopping mall expansions, and tourism growth has increased demand for crowd management solutions that help reduce congestion, optimize public transport routes, and ensure smooth crowd movement.
By deployment mode, the market is divided into cloud and on-premise. The on-premise segment acquired 45% revenue share in the market in 2023. Government, law enforcement, transportation, and critical infrastructure organizations prefer on-premise deployment to ensure data privacy, low-latency processing, and integration with legacy security systems. Businesses that handle highly sensitive crowd data, such as airports, stadiums, and surveillance agencies, require customizable solutions for greater control over storage, analytics, and access permissions.
Based on component, the market is bifurcated into solution and services. The services segment procured 37% revenue share in the market in 2023. The demand for consulting, implementation, training, and maintenance services has increased as organizations seek to integrate crowd analytics solutions into their existing infrastructure. Many businesses and government agencies lack the technical expertise to effectively deploy and manage AI-driven analytics platforms. As a result, they rely on professional services, managed services, and system integration experts to ensure seamless implementation and operation of crowd analytics systems.
By organization size, the market is divided into large enterprises and small & medium enterprises. The small and medium enterprises witnessed 27% revenue share in the market in 2023. The rise of edge computing and SaaS-based crowd analytics has enabled SMEs to leverage real-time insights on foot traffic, occupancy levels, and customer behavior without requiring heavy infrastructure investments. Retail stores, restaurants, event management companies, and hospitality businesses are increasingly adopting crowd heat mapping, queue management, and occupancy tracking tools to enhance operational efficiency and customer experience.
Based on vertical, the market is segmented into consumer goods & retail, transportation, media & entertainment, public safety, travel & tourism, healthcare & life sciences, BFSI, and others. The media & entertainment segment procured 11% revenue share in the market in 2023. Concerts, sports stadiums, amusement parks, and theme parks rely on real-time crowd analytics solutions to monitor audience movement, improve security, and enhance visitor experiences. The integration of AI, IoT, and smart venue management systems has helped organizers optimize seating arrangements, ticketing systems, and crowd flow management.
Free Valuable Insights: Global Crowd Analytics Market size to reach USD 372.70 Billion by 2031
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment recorded 31% revenue share in the market in 2023. Countries like Germany, the UK, and France have been early adopters of AI-driven crowd monitoring technologies in public spaces, airports, and large-scale events. The increasing deployment of real-time crowd analytics in retail stores, sports venues, and public transport hubs has further strengthened the market.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 1.63 Billion |
| Market size forecast in 2031 | USD 8.66 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 23.7% from 2024 to 2031 |
| Number of Pages | 366 |
| Tables | 640 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Market Share Analysis, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Deployment Mode, Component, Application, Organization Size, Vertical, Region |
| Country scope |
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| Companies Included | Nokia Corporation, NEC Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Savannah Simulations AG, Sightcorp (Raydiant Inc.), IBM Corporation, Hewlett Packard Enterprise Development LP, Intel Corporation, Cisco Systems, Inc., and Aptiv PLC |
By Deployment Mode
By Component
By Application
By Organization Size
By Vertical
By Geography
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