The Global Consumer Cybersecurity Software Market size is expected to reach $18.3 billion by 2030, rising at a market growth of 11.7% CAGR during the forecast period.
The persistent and ever-evolving nature of cyber threats is a driving force behind the growth of network security. Therefore, the network security segment captured $1,627.2 million revenue in the market in 2022. Threats such as malware, phishing attacks, and ransomware often target vulnerabilities in network infrastructure. Consumers recognize the need for robust network security measures to shield their devices and personal information from these threats. Hence, these factors will fuel the demand in the segment.
The major strategies followed by the market participants are Mergers & Acquisition as the key developmental strategy to keep pace with the changing demands of end users. For instance, In November, 2023, Accenture PLC completed the acquisition of Innotec Security. Through this acquisition, Accenture strengthened its position in the market. Additionally, In September, 2023, Cisco Systems, Inc. came into an agreement to acquire Splunk Inc. Through this acquisition, the companies would introduce next-generation AI-enabled security. Additionally, the companies would provide security and resilience to the companies through threat detection and prevention.
Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunner in the market. In July, 2021, Microsoft Corporation completed the acquisition of CloudKnox Security, a company that developed the multi-cloud permissions management platform. Through this acquisition, Microsoft Corporation enhanced its comprehensive approach to cloud security. Companies such as Cisco Systems Inc., Accenture PLC, Broadcom, Inc. are some of the key innovators in the market.
The proliferation of cyber threats and the sophistication of cyberattacks are significant drivers for consumer cybersecurity software. The prevalence of ransomware attacks, phishing schemes, and malware variants that target individuals is increasing. As a result, the need for robust cybersecurity solutions to safeguard sensitive information and personal data grows. Hence, these factors will lead to increased demand for these in the upcoming years.
Additionally, as individuals share more personal information online, including names, addresses, and birthdates, the risk of identity theft grows. Cybersecurity software plays a crucial role in protecting digital identities by implementing measures such as identity verification, secure authentication, and monitoring for signs of unauthorized access. Thus, these factors can help in the expansion of the market.
The ever-changing cybersecurity landscape introduces complexities the average consumer may not readily understand. A wide array of cyber hazards persistently advances in complexity, including ransomware, phishing, malware, and identity theft. However, many consumers remain unaware of safeguarding their digital identities and sensitive information. Therefore, these factors can lead to decreased demand for these in the upcoming years.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions.
Drivers 
Restraints 
Opportunities 
Challenges On the basis of deployment, the market is divided into on-premise and cloud. The on-premise segment recorded 57.8% revenue share in the market in 2022. On-premise cybersecurity solutions offer users greater control over their data and security infrastructure. With increasing concerns about data sovereignty and compliance with regulatory requirements, consumers, especially businesses, prefer deploying their cybersecurity software on-premise.
Based on device type, the market is divided into PC/laptop security software, smartphone security apps, tablet security software, and others. In 2022, the PC/laptop security software segment witnessed 30.6% revenue share in the market. PCs and laptops serve as endpoints in the network, making them vulnerable to various forms of cyber threats.
Based on offering, the market is segmented into antivirus software, network security, identity theft protection, infrastructure protection software, password management software, and others. The antivirus software segment held 31.2% revenue share in the market in 2022. Antivirus software traditionally relies on signature-based detection to identify known malware and viruses.
Free Valuable Insights: Global Consumer Cybersecurity Software Market size to reach USD 18.3 Billion by 2030
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The North America segment procured 36.9% revenue share in the market in 2022. North America, particularly the United States and Canada, is at the forefront of digital transformation. The region has a highly connected population with widespread internet access and high digital adoption rates.
The market is fiercely competitive, with established players like Microsoft Corporation, IBM Corporation, and Cisco Systems Inc. facing increasing pressure from newer entrants and tech giants such as Microsoft and Google. Key factors driving competition include innovation in features like AI-driven threat detection and machine learning algorithms, pricing strategies, user experience, brand reputation, and regulatory compliance.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 7.7 Billion |
| Market size forecast in 2030 | USD 18.3 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 11.7% from 2023 to 2030 |
| Number of Pages | 293 |
| Number of Tables | 383 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Market Share Analysis, Competitive Landscape, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Device Type, Offering, Deployment, Region |
| Country scope |
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| Companies Included | CyberArk Software Ltd., Fortinet, Inc., Cisco Systems Inc., Juniper Networks, Inc., IBM Corporation, Microsoft Corporation, Sophos Group PLC (Thoma Bravo), Check Point Software Technologies Ltd., Accenture PLC, Broadcom, Inc. |
By Deployment
By Device Type
By Offering
By Geography
This Market size is expected to reach $18.3 billion by 2030.
Surge in cyber threats around the world are driving the Market in coming years, however, High cost of premium cybersecurity solutions restraints the growth of the Market.
CyberArk Software Ltd., Fortinet, Inc., Cisco Systems Inc., Juniper Networks, Inc., IBM Corporation, Microsoft Corporation, Sophos Group PLC (Thoma Bravo), Check Point Software Technologies Ltd., Accenture PLC, Broadcom, Inc.
The expected CAGR of this Market is 11.7% from 2023 to 2030.
The Conventional segment is leading the Market by Product in 2022; there by, achieving a market value of $7.6 billion by 2030.
The North America region dominated the Market by Region in 2022, and would continue to be a dominant market till 2030; there by, achieving a market value of $6.4 billion by 2030.
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