Cloth Diaper Market

Global Cloth Diaper Market Size, Share & Trends Analysis Report By End-user, (Babies and Adults), By Distribution Channel (Offline and Online), By Regional Outlook and Forecast, 2024 - 2031

Report Id: KBV-23308 Publication Date: July-2024 Number of Pages: 193
USD 2.5 Billion
USD 5.8 Billion
Historical Data
2020 to 2022

Market Report Description

The Global Cloth Diaper Market size is expected to reach $5.8 billion by 2031, rising at a market growth of 11.2% CAGR during the forecast period. In the year 2023, the market attained a volume of 60,391.4 thousand units, experiencing a growth of 22.1% (2020-2023).

North America has a growing environmental consciousness, with many parents seeking to reduce their carbon footprint. Cloth diapers are considered more sustainable than disposable diapers, which contribute significantly to landfill waste. Therefore, the North America region generated 26% revenue share in the market in 2023. In terms of volume, the region would utilize 34,585.6 thousand units of cloth diaper by the year 2031. Cloth diapers, often made from natural fibers, are perceived as a healthier, gentler alternative to a baby’s skin.

Cloth Diaper Market Size - Global Opportunities and Trends Analysis Report 2020-2031

Some governments offer subsidies or financial incentives to encourage using cloth diapers. These subsidies may come in direct payments, tax credits, or vouchers that offset the cost of purchasing cloth diapers. By reducing the financial barrier to entry, subsidies make cloth diapers more affordable for parents, thereby increasing their adoption rate. For example, the UK government encourages using cloth diapers through its Waste and Resources Action Programme (WRAP). WRAP provides information and resources to parents about the environmental benefits of cloth diapers In conclusion, government policies and incentives are propelling the market's growth.

Furthermore, disposable diapers contain plastic components, including polyethylene, polypropylene, and superabsorbent polymers, which contribute to plastic pollution in oceans and waterways. As people become more aware of the harm that single-use plastic pollution causes to the environment, they are looking for alternative plastics. Cloth diapers offer a plastic-free alternative, helping to mitigate the environmental impact of diapering. In conclusion, rising eco-consciousness is propelling the growth of the market.

However, the initial investment required for purchasing cloth diapers, including covers, inserts, and accessories, can be higher than disposable diapers. The higher initial cost of switching to cloth diapers may deter some parents from doing so, especially those who are struggling financially or have limited means. For many parents, the higher upfront cost of cloth diapers can present a financial barrier to adoption. Parents may perceive cloth diapers as a significant investment, especially when they compare the initial cost to the affordability of disposable diapers, typically purchased in smaller, more frequent quantities. Thus, higher upfront costs are hampering the growth of the market.

Driving and Restraining Factors
Cloth Diaper Market
  • Emerging Government Policies And Incentives
  • Evolving Fashion And Customization Trends
  • Increasing Environmental Consciousness
  • Higher Upfront Cost
  • Limited Availability Of Washing Facilities
  • Rise Of Parenting Influencers
  • Growing Online Communities And Support Networks
  • Resistance From Caregivers Or Daycare Providers
  • Concerns About Leaks Or Absorbency

Distribution Channel Outlook

By distribution channel, the market is bifurcated into online and offline. In 2023, the offline segment registered 64% revenue share in the market. In terms of volume, 1,659.7 thousand units of cloth diaper were sold through offline distribution channel by the year 2031. Many parents prefer to physically examine cloth diapers before purchasing them. Feeling the fabric, checking the quality, and assessing the fit and design in person provide reassurance and confidence in their purchase decisions. Offline stores offer the advantage of immediate availability, allowing parents to purchase cloth diapers and other baby products without waiting for shipping.

Cloth Diaper Market Share and Industry Analysis Report 2023

End-user Outlook

Based on end-user, the market is divided into babies and adults. The adult segment procured 28% revenue share in the market in 2023. In terms of volume, 12,734.2 thousand units of adult cloth diapers is expected to be utilized by the year 2031. Adult cloth diapers empower individuals with incontinence to maintain their dignity and independence. By providing reliable and discreet protection, cloth diapers allow users to confidently engage in daily activities without fear of embarrassment or discomfort. Online communities, forums, and support groups are dedicated to adult cloth diaper users, providing valuable resources, advice, and peer support.

Free Valuable Insights: Global Cloth Diaper Market size to reach USD 5.8 Billion by 2031

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region witnessed 48% revenue share in the market in 2022. In terms of volume, The Asia Pacific region is expected to utilize 79,026.5 thousand units of cloth diaper by the year 2031. The Asia Pacific region is home to some of the world’s most populous countries, including China and India. The number of babies born in these countries creates a substantial market for all baby products, including cloth diapers. Economic growth in many Asia Pacific countries has led to rising disposable incomes.

Dementia Treatment Market Report Coverage
Report Attribute Details
Market size value in 2023 USD 2.5 Billion
Market size forecast in 2031 USD 5.8 Billion
Base Year 2023
Historical Period 2020 to 2022
Forecast Period 2024 to 2031
Revenue Growth Rate CAGR of 11.2% from 2024 to 2031
Quantitative Data Volume in Thousand Units, Revenue in USD Billion, and CAGR from 2020 to 2031
Number of Pages 193
Tables 470
Report coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives
Segments covered Distribution Channel, End-user, Region
Country scope
  • North America (US, Canada, Mexico, and Rest of North America)
  • Europe (Germany, UK, France, Russia, Spain, Italy, and Rest of Europe)
  • Asia Pacific (China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific)
  • LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA)
Companies Included The Procter and Gamble Company, Nicki’s Diapers, LLC, Johnson & Johnson, Bumpadum Manufacturing and Traders Private Limited, bumGenius (Cotton Babies, Inc.), GroVia, Kanga Care LLC, Gerber Childrenswear LLC, SuperBottoms (Navashya Consumer Products Pvt Ltd), and Bumkins Finer Baby Products, Inc
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List of Key Companies Profiled

  • The Procter and Gamble Company
  • Nicki’s Diapers, LLC
  • Johnson & Johnson
  • Bumpadum Manufacturing and Traders Private Limited
  • bumGenius (Cotton Babies, Inc.)
  • GroVia
  • Kanga Care LLC
  • Gerber Childrenswear LLC
  • SuperBottoms (Navashya Consumer Products Pvt Ltd)
  • Bumkins Finer Baby Products, Inc

Cloth Diaper Market Report Segmentation

By End-user (Volume, Thousand Units, USD Billion, 2020-2031)

  • Babies
  • Adults

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)

  • Offline
  • Online

By Geography (Volume, Thousand Units, USD Billion, 2020-2031)

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA


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