The Global Clean Label Ingredients Market size is expected to reach $76.8 billion by 2030, rising at a market growth of 6.4% CAGR during the forecast period.
Consumers are pursuing healthier bakery products as they become more health conscious. Hence, the Bakery segment would acquire around approximately 30% share in the market by 2030. Clean label ingredients, perceived as healthier and more natural, cater to this demand. Healthier baked goods made with clean label ingredients can include whole grains, natural sweeteners, and unprocessed fats. Clean label bakery products frequently use natural colours and flavors derived from fruits, vegetables, herbs, and spices. These ingredients enhance the sensory attributes of bakery items, such as flavour and appearance.
The major strategies followed by the market participants are acquisition as the key developmental strategy to keep pace with the changing demands of end users. For instance, In October, 2022, Sensient Technologies Corporation acquired Endemix Do?al Maddeler A.?. (Endemix, to enhance its natural color portfolio and bring Sensient operations closer to vital botanical cultivation regions. Additionally, In October, 2022, Sensient Technologies Corporation acquired Endemix Do?al Maddeler A.?. (Endemix), Sensient Technologies would enhance its natural colour portfolio and bring Sensient operations closer to vital botanical cultivation regions.
Based on the Analysis presented in the KBV Cardinal matrix; DuPont de Nemours, Inc. and Archer Daniels Midland Company are the forerunners in the Market. Companies such as Koninklijke DSM N.V., Kerry Group PLC, Ingredion Incorporated are some of the key innovators in Market. In May, 2023, DSM announced a merger with Firmenich, a Swiss chemicals company. The new company, DSM-Firmenich, would be organized into four different segments and would be used for manufacturing Flavors, nutrients, and fragrances.
Consumers increasingly scrutinize food labels and seek transparency in ingredient sourcing and processing. They want to know what they are eating and where their food comes from, driving the demand for cleaner and more transparent ingredient lists. Consumers prefer products made with natural and minimally processed ingredients. They are more likely to choose products that avoid excessive processing, refining, and chemical treatments. As consumers prioritize transparency in their food choices, manufacturers and ingredient suppliers respond by offering clean label ingredients and products that align with these preferences. This trend is expected to drive further innovation and growth in the market as brands strive to meet consumer demand for transparency and healthier, more natural food options.
As clean eating and wellness consciousness spread across the globe, a broader and more diverse consumer audience has embraced the demand for products with clean label ingredients. This global adoption has not only increased the market's size but has also made it more resilient to regional economic fluctuations or market saturation, ensuring a consistent growth trajectory. The global reach of the clean label trend has led to an increased demand for transparency and adherence to clean label standards in international trade. Manufacturers and suppliers seeking access to international markets must align their products with global clean label expectations and regulations, resulting in higher product quality and safety standards. As the trend continues to gain momentum worldwide, the market is well-positioned for sustained growth and increased influence on the broader food and beverage industry.
Sourcing clean label ingredients is challenging due to the need for reliable and sustainable sources. Ensuring a consistent supply of these ingredients can be complex, especially for organic or exotic options. These often align with sustainability and environmental considerations. Sourcing sustainable ingredients can be challenging, especially for ingredients subject to overharvesting or unsustainable agricultural practices. Some clean label ingredients are niche or specialty products that are not readily available in large quantities. This limited availability can create supply shortages and affect pricing. Ensuring that clean label ingredients comply with various regulatory standards, including organic certification, non-GMO labeling, and allergen declarations, adds complexity to sourcing and supply chain management. Ingredient sourcing and supply chain complexity present significant challenges in the market.
By distribution channel, the market is bifurcated into B2B and B2C. The B2C segment projected a prominent revenue share in the market in 2022. The B2C segment comprises online channels, supermarkets, hypermarkets, specialty stores, and other convenience stores. The demand for the B2C segment is driven by the increase in businesses offering clean-label foods and beverages, along with the expanded accessibility of newer brands through online channels and supermarkets. Manufacturers are progressively employing social media and marketing strategies to attract consumer interest.
On the basis of application, the market is divided into food, pet food, dairy, non-dairy, & fermented beverages, and others. In 2022, the food segment dominated the market with maximum revenue share. These are used in snack foods like potato chips, popcorn, and pretzels. Natural seasonings, herbs, and spices enhance the flavour of snacks. These are used in sauces, dressings, and condiments, including ketchup, mustard, and mayonnaise. Natural flavors, herbs, and spices provide flavour depth, while natural sweeteners are used to reduce added sugars. Clean label ingredients like whole grains, natural sweeteners, dried fruits, and nuts are used in cereals and granola bars.
Under food type, the market is categorized into bakery, confectionery, cereals & snacks, processed food, and others. The confectionery segment recorded a remarkable revenue share in the market in 2022. Consumers are becoming more health-conscious and seeking confectionery products perceived as healthier alternatives. Clean label ingredients, such as natural sweeteners, natural colours, and whole grains, are seen to make indulgent treats slightly healthier. Consumers view confectionery products with natural flavors and colours derived from fruits, vegetables, and spices as more appealing and better tasting. These ingredients can provide vibrant colours and authentic flavors to candies and sweets.
Based on type, the market is classified into natural colours, natural flavors, fruit & vegetable ingredients, starch & sweeteners, flour, malt, and others. The starch and sweeteners segment acquired a substantial revenue share in the market in 2022. Starches and sweeteners play a significant role in the market, offering several benefits for manufacturers and consumers seeking more natural and transparent food and beverage products. Starches are used as thickeners and texturizers in various food products, including soups, sauces, dressings, and baked goods. They provide the desired texture and help create structure in these products.
By form, the market is categorized into powder, liquid, and others. In 2022, the powder segment held the highest revenue share in the market. Clean label protein powders, such as those derived from peas, rice, hemp, and other plant-based sources, have gained popularity because of the growing demand for plant-based and clean-label protein options. These powders are used in protein bars, shakes, and other products. Natural flour and starches, such as almond flour, coconut flour, cassava flour, and potato starch, are used as clean label alternatives to conventional wheat flour.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 47.5 Billion |
| Market size forecast in 2030 | USD 76.8 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 6.4% from 2023 to 2030 |
| Number of Pages | 391 |
| Number of Table | 593 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive landscape, Companies Strategic Developments, Company Profiling |
| Segments covered | Type, Form, Distribution Channel, Application, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe region led the market by generating the highest revenue share. Europe is increasingly concerned about their food choices' health and environmental impacts, leading to the demand for cleaner, simpler, and more transparent ingredient lists. Clean label ingredients are particularly prominent in the beverage industry. European consumers seek natural sweeteners, natural colours, and ingredients like botanical extracts for flavouring. European consumers have become more health-conscious and seek products with easy-to-understand ingredient lists.
Free Valuable Insights: The Global Clean Label Ingredients Market size to reach USD 76.8 Billion by 2030
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Archer Daniels Midland Company, Koninklijke DSM N.V., Frutarom (International Flavors & Fragrances, Inc.), Kerry Group plc, Tate & Lyle PLC, Corbion N.V., Cargill, Incorporated, DuPont de Nemours, Inc., Sensient Technologies Corporation, Ingredion Incorporated
By Distribution Channel
By Application
By Type
By Form
By Geography
This Market size is expected to reach $76.8 billion by 2030.
Consumer demand for transparency are driving the Market in coming years, however, Ingredient sourcing and supply chain complexity restraints the growth of the Market.
Archer Daniels Midland Company, Koninklijke DSM N.V., Frutarom (International Flavors & Fragrances, Inc.), Kerry Group plc, Tate & Lyle PLC, Corbion N.V., Cargill, Incorporated, DuPont de Nemours, Inc., Sensient Technologies Corporation, Ingredion Incorporated
The expected CAGR of this Market is 6.4% from 2023 to 2030.
The B2B segment acquired maximum revenue in the Market by Distribution Channel in 2022; thereby, achieving a market value of $52.2 billion by 2030.
The Europe region dominated the Market by Region in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $26.9 billion by 2030.
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