Top 5 trends driving the food flavors industry
Food flavors and colors are widely used to improve the natural properties of chemicals added to food. Food colorings can be used to make foods look more appealing, whereas food flavors are used to improve existing flavor or add new flavor to bland items otherwise. Food additives used today are attracting increased attention, with increasing concern about their purity and possible health risks. The effect on the growth and actions of children, in particular, is a matter of ongoing discussion.
What are food flavors?
To improve food flavors, e.g. sweeten or add new flavor to bland products, food flavors are added. Food flavors can also help to protect the products and help to keep the food fresh for an extended period of time. Flavors can be added naturally or artificially.
Whole natural food flavors are generally thought to be safer and healthier, but that might not happen always. Natural almond flavoring, however, is a source of poisonous cyanide hydrogen, whereas artificial almond flavors do not contain any such substance. Nutrition flavors do not add nutritional value to food products and can be harmful at times. In general, smoked foods are known to be carcinogenic, but their unique taste provides them an additional benefit.
What are the natural food flavors?
Natural flavors are derived from plant or animal-based substances. Such sources include spices, fruit or fruit juice, edible yeast, vegetable or vegetable juice, herbs, bark, buds, plant or root leaves, dairy products, meat, poultry or seafood, etc. These flavors can be obtained when the animal or plant content is heated or roasted.
Therefore, producers are continually using enzymes to extract flavor compounds from plant sources to help satisfy natural flavor demand. The purpose of natural flavors is to enhance flavor, not necessarily to add nutritional value to food or drink. Such flavors are very popular in foods and beverages. It has been claimed that salt, water, and sugar are the only products that are listed more often on the ingredient lists of processed foods.
What’s trending in the food flavors industry?
Floral flavors will become one of the main flavor trends in the near future. Such botanical flavors are often paired with fruit flavors to produce innovative notes, complex tastes, and different food and beverage proportions. Floral flavors have evolved from a small market to a much bigger one over the past three years. Foods with floral flavors have gained popularity from 2015-2018 by 132 percent. Consumers who want more natural products have been contributing to this trend. It can be used in all sorts of meals, cakes, drinks, and products, from bakeries to restaurants to grocery stores. Whole foods include snacks and sweets, including lemonade blackberry-rose, violet marshmallows covered in dark chocolate.
Smokeless types of cigarettes will be a huge trend over the coming years. The taste of wood-fired without the fire will be replicated by these flavors. Smoke-type flavors are already used in snack foods, meats, seasonings, sauces, cheeses, honey, and salt, but this trend will go beyond all these traditional products as the smoke flavor will be used in sweets, beverages, soups, confectionery, and other sweet and savory applications. Among most Americans, Smoky Flavors continue to be extremely popular and will continue to grow.
As never before, the younger generation of customers wants adventure and travel. Consumers of social media want to explore new, unique, and different flavors and experience them. The coming years will bring global flavor trends as the younger customers want to taste all they have instant online access. They are searching for authentic international flavors in close proximity and will continue to grow in popularity in restaurants and street food stalls. Consumers want to expand their life's norm and conventional limits, and food is no exception. Such flavors need to be creative and provide an escape.
- Alcoholic Drink
In the future of food, in bakery, sports nutrition, dairy and snacks, alcoholic drink and cocktail flavors will surface. For their favorite alcoholic drink, customers want more and more goods flavored without all the effects of consuming actual alcohol. A 101 percent increase in cocktail-flavored foods has occurred since last year alone, particularly in more untraditional categories. An Argentinian drink distributor Beney and baked good brand Oki Oki are some examples on the market. To launch a Fernet-flavored bakery product, these two companies joined forces. The Modelo brewery also partnered with ice cream parlors in Mexico to launch the Modelo beer ice cream theme.
- The taste lifecycle of coconut
Coconut evolved from a niche flavor profile to a mainstream product involving cooking oil sprays and non-dairy ice creams. The acceptance of coconut gained huge attention in 2010 with the increased use of coconut oil. In 2018, companies started launching innovative products that featured the coconut flavor. Coconut has become a backbone taste influencer with a higher interest among consumers. This was followed by the boom of a ketogenic diet despite a decline in coconut oil. Coconut will still be present in sweet product formulations, but these savory types of coconut flavor are the next trend for flavors.
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The bottom line
The food flavor market is growing majorly because of the increasing demand from the food and beverage industry. Growing consumer lifestyle, increasing demand for flavored food and beverages together with the proliferation of the food industry are some of the major trends that drive the growth of the market. On the contrary, the raw material's high price is the only major restraint capable of limiting flavor market growth. The global food flavors market is expected to emerge at a market growth of 5.3% CAGR over the forecast period.