The Global Banking CRM Software Market size is expected to reach $24.1 billion by 2028, rising at a market growth of 15.3% CAGR during the forecast period.
The use of banking CRM software improves the data quality and helps the company create a long-term marketing strategy to satisfy the growing demand for such software. The market for banking CRM software is expanding due to a rise in the usage of this software for enhancing corporate efficiency. This element significantly encourages market expansion for banking CRM software.
Additionally, it is anticipated that the industry will see prosperous chances in the following years due to the possibility of accessing untapped markets and the availability of qualified personnel. Additionally, the increase in activities and advances toward CRM for investment banking would be a significant growth opportunity for the industry.
Banking CRM software is expanding dramatically as more firms and the banking sector depend on it to carry out customer insight activities. Additionally, as a consequence of remote working, there is a more critical requirement for even more dynamic and remote access to corporate customer records and systems by individuals who mainly need to access client data often, accurate information to make decisions, and manage financial affairs. In turn, amid the global health crisis, this has turned into one of the vital development causes for the banking CRM software industry.
CRM software helps banks successfully manage their customer base and consider their preferences to provide solutions that stand out in the market. With the aid of this software, banks can develop a business strategy oriented to their customers' needs and monitor client financial data appropriately. Additionally, CRM saves banks time by reducing time-consuming administrative tasks, improving customer interactions, and setting up several banking units to meet consumer demand. As a result, investors have seen a significant move towards CRM for investment banking.
Due to the worldwide expansion in the use and acceptance of online & digitalized platforms for customer service operations, the COVID-19 pandemic has tremendously helped the banking CRM software market. The COVID-19 outbreak has significantly raised the demand for banking CRM software. This is due to a rise in the desire for improved customer service and accurate data collection brought on by the remote working trend. These elements greatly influence market trends for banking CRM software. Therefore, during the pandemic crisis, these elements encouraged the expansion of the bank's CRM software sector.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The below illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Partnerships & Collaborations.
Banking CRM software helps segment clients based on various factors, including income, demographics, age, and others. Better segmentation enables banks to create individualized customer strategies. Additionally, this assists banks in learning more about the behavior of their clients, including their percentage of repeat business, degree of satisfaction, preferred types of investments, and others. A technique for keeping customers is also crucial to customer interactions. Many businesses need help to develop long-lasting connections because clients prefer online banking services over in-person interactions. This supports the growth of the regional market.
Banking customer relationship management (CRM) is a technique for the banking sector to provide better and more dependable service to its clients and customers. Banks may enhance their customers' experiences by devoting time and resources to building a more substantial basis for their relationships. Customer relationship management also promotes customer satisfaction by offering consumers high-quality services. Banks can see the demands and requirements of their customers thanks to all the data gathered with the aid of CRM. As a result, this element is fueling the market's expansion for banking CRM software.
The banking sector is mainly concerned with data security and works to provide an additional layer of control over who may access their information. Besides safeguarding their customers' personal data and account information, banks must also ensure that their whole IT infrastructure is secure against hacker assaults and dangerous malware. To assure a high degree of information security, modern CRM platform providers provide outstanding security features, from role-based access authorization to encrypted transactions and data backups.
Based on the offerings, the banking CRM software market is divided into solution and service segments. In 2021, the solution segment dominated the banking CRM software market with maximum revenue share. Businesses' use of CRM software to achieve strategic and strong customer retention and a competitive edge over their rivals is primarily attributed to the segment's development. Additionally, it helps the industrial sector attract new clients and keeps them around for a while, spurs the market's expansion.
Based on deployment models, the banking CRM software industry is divided into on-premises and cloud. The cloud segment covered a considerable revenue share in the banking CRM software market in 2021. Data can be accessed instantly and in real-time thanks to the cloud-based implementation, which also helps to increase customer satisfaction. It lets users view client information simultaneously and is available from any device. Rising product demand from small and medium-sized businesses is driving the market for cloud-based CRM software. Additionally, cloud-based CRM software offers several advantages, including affordability, accessibility, and nearly no equipment costs.
Based on the application, the banking CRM software market is segmented into customer service, customer experience management, CRM analytics, marketing automation, salesforce automation, and others. The customer service segment witnessed the largest revenue share in the banking CRM software market in 2021. This is due to the banks' ability to satisfy their customers and maintain their business due to the automation, streamlining, and consolidation that this software can offer. Additionally, the market for banking CRM software for customer care is expanding due to the increasing use of internet banking. Besides, banks often need to pay more attention to the benefits of brand loyalty that other businesses enjoy.
| Report Attribute | Details |
|---|---|
| Market size value in 2021 | USD 9.1 Billion |
| Market size forecast in 2028 | USD 24.1 Billion |
| Base Year | 2021 |
| Historical Period | 2018 to 2020 |
| Forecast Period | 2022 to 2028 |
| Revenue Growth Rate | CAGR of 15.3% from 2022 to 2028 |
| Number of Pages | 221 |
| Number of Table | 364 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Market Share Analysis, Competitive Landscape, Companies Strategic Developments, Company Profiling |
| Segments covered | Offering, Deployment Mode, Application, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Based on geography, the banking CRM software market is bifurcated into North America, Europe, Asia Pacific, and LAMEA. The North America region projected the maximum revenue share in the banking CRM software market in 2021. One of the key factors influencing the development of the market in the area is the increased need for banks' customer relationship management (CRM) software to improve customer experience. Additionally, banks and other financial institutions use CRM software to improve customer experience, and the high concentration of technological innovators drives the market growth for banking CRM in North America.
Free Valuable Insights: Global Banking CRM Software Market size to reach USD 24.1 Billion by 2028
The major strategies followed by the market participants are partnerships. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation are the forerunners in the Banking CRM Software Market. Companies such as Oracle Corporation, Salesforce, Inc., HubSpot, Inc. are some of the key innovators in Banking CRM Software Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Salesforce.com, Inc., Microsoft Corporation, Oracle Corporation, Pegasystems, Inc., HubSpot, Inc., SugarCRM, Inc., LeadSquared (MarketXpander Services Private Limited), KAPTURE, Zoho Corporation Pvt. Ltd., and Claritysoft LLC.
By Offering
By Deployment Mode
By Application
By Geography
The global Banking CRM Software Market size is expected to reach $24.1 billion by 2028.
Banking CRM is in high demand to improve customer experience are driving the market in coming years, however, Adaptation to the current technology stack restraints the growth of the market.
Salesforce.com, Inc., Microsoft Corporation, Oracle Corporation, Pegasystems, Inc., HubSpot, Inc., SugarCRM, Inc., LeadSquared (MarketXpander Services Private Limited), KAPTURE, Zoho Corporation Pvt. Ltd., and Claritysoft LLC.
The On-premise segment acquired maximum revenue share in the Global Banking CRM Software Market by Deployment Mode in 2021 thereby, achieving a market value of $16.2 billion by 2028.
The North America market dominated the Global Banking CRM Software Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $7.8 billion by 2028.
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