“Global Baby Carrier Market to reach a market value of USD 2.6 Billion by 2031 growing at a CAGR of 4.2%”
The Global Baby Carrier Market size is expected to reach $2.6 billion by 2031, rising at a market growth of 4.2% CAGR during the forecast period. In the year 2023, the market attained a volume of 31,557.9 thousand units, experiencing a growth of 15.8% (2020-2023).
Higher disposable incomes in North America allow parents to invest in premium baby carriers that offer better quality and features. Thus, the North America region acquired 34.5% revenue share in the market 2023. In terms of volume of 15,136.1 thousand units by 2031. the North America Reion would attain a volume of as urban living increases, space-saving and versatile baby products like carriers become more essential, contributing to market growth. Also, many brands leverage social media influencers and parenting blogs to reach their target audience. Testimonials and reviews from trusted sources can significantly impact purchasing decisions.
Highlighting the health benefits of babywearing, such as lowering the incidence of flat head syndrome and encouraging healthy hip development can appeal to health-conscious parents. Moreover, emphasizing the emotional benefits of close physical contact between parent and child can resonate with those interested in promoting secure attachment and emotional well-being in their children.
Additionally, the increasing number of distribution channels makes baby carriers more accessible to a broader range of consumers. Traditional channels like baby specialty stores, department stores, and maternity boutiques are essential, but expanding into non-traditional channels such as outdoor retailers, online marketplaces, and even grocery stores broaden the reach.
However, when parents borrow or share baby carriers within their social circles or communities, the need for individual purchases diminishes. Instead of buying new carriers, parents may opt to borrow from friends or family members or participate in community lending programs. This reduction in individual purchases can lower overall sales volume for its manufacturers. Thus, borrowing and sharing among friends or within communities can restrain the market.
Based on product, the market is characterized into soft structure carriers, wrap/sling carriers, backpack carriers, and others. The soft structure carriers segment garnered 55.9% revenue share in the market in 2023. In terms of volume the Soft structured carriers segment would attain a volume of 27,850.7 thousand units by 2031. Soft structured carriers are designed to evenly distribute the baby's weight across the wearer's body, making them comfortable for both the parent and the child.
On the basis of sales channel, the market is classified into online and offline. The online segment recorded 25.6% revenue share in the market in 2023. In the terms of volume, the Online segment would attain a volume of 16,621.9 thousand units by 2031. Online shopping offers unparalleled convenience for parents, especially those with young children. Instead of visiting physical stores, parents can browse a wide selection of baby carriers from the comfort of their homes at any time of day or night.
Free Valuable Insights: Global Baby Carrier Market size to reach USD 2.6 Billion by 2031
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment garnered 28.7% revenue share in the market in 2023. In terms of volume, the Asia Pacific region would attain a volume of 16,759.3 thousand units by 2031. The Asia Pacific region is driven by favorable demographic trends, economic growth, and cultural practices for the market.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 1.9 Billion |
| Market size forecast in 2031 | USD 2.6 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 4.2% from 2024 to 2031 |
| Quantitative Data | Volume in Thousand Units, Revenue in USD Billion, and CAGR from 2020 to 2031 |
| Number of Pages | 222 |
| Number of Tables | 508 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Product, Sales Channel, Region |
| Country scope |
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| Companies Included | Ergobaby Carrier, Inc. (Compass Group Diversified Holdings LLC), Infantino (BLUE BOX HOLDINGS LIMITED), BabyBjörn AB (Lillemor Design Ab), Koninklijke Philips N.V., Tomy Company, Ltd., Boba Inc, Moby Wrap (Thrive International, Inc.), and Goodbaby Internationl Holdings Ltd. |
By Sales Channel (Volume, Thousand Units, USD Billion, 2020-2031)
By Product (Volume, Thousand Units, USD Billion, 2020-2031)
By Geography (Volume, Thousand Units, USD Billion, 2020-2031)
This Market size is expected to reach $2.6 billion by 2031.
Increasing awareness of babywearing benefits are driving the Market in coming years, however, Borrowing and sharing among friends or within communities the growth of the Market.
Ergobaby Carrier, Inc. (Compass Group Diversified Holdings LLC), Infantino (BLUE BOX HOLDINGS LIMITED), BabyBjörn AB (Lillemor Design Ab), Koninklijke Philips N.V., Tomy Company, Ltd., Boba Inc, Moby Wrap (Thrive International, Inc.), and Goodbaby Internationl Holdings Ltd.
The expected CAGR of this Market is 4.2% from 2023 to 2031.
The Offline segment is leading the Market by Sales Channel in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1.9 billion by 2031.
The North America region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $859.2 million by 2031.
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