Baby Carrier Market

Global Baby Carrier Market Size, Share & Trends Analysis Report By Sales Channel (Offline, and Online), By Product (Soft Structure Carriers, Wrap/Sling Carriers, Backpack Carriers, and Others), By Regional Outlook and Forecast, 2024 - 2031

Report Id: KBV-23224 Publication Date: June-2024 Number of Pages: 222
2023
USD 1.9 Billion
2031
USD 2.6 Billion
CAGR
4.2%
Historical Data
2020 to 2022

Market Report Description

The Global Baby Carrier Market size is expected to reach $2.6 billion by 2031, rising at a market growth of 4.2% CAGR during the forecast period. In the year 2023, the market attained a volume of 31,557.9 thousand units, experiencing a growth of 15.8% (2020-2023).

Higher disposable incomes in North America allow parents to invest in premium baby carriers that offer better quality and features. Thus, the North America region acquired 34.5% revenue share in the market 2023. In terms of volume of 15,136.1 thousand units by 2031. the North America Reion would attain a volume of as urban living increases, space-saving and versatile baby products like carriers become more essential, contributing to market growth. Also, many brands leverage social media influencers and parenting blogs to reach their target audience. Testimonials and reviews from trusted sources can significantly impact purchasing decisions.

Baby Carrier Market Size - Global Opportunities and Trends Analysis Report 2020-2031

Highlighting the health benefits of babywearing, such as lowering the incidence of flat head syndrome and encouraging healthy hip development can appeal to health-conscious parents. Moreover, emphasizing the emotional benefits of close physical contact between parent and child can resonate with those interested in promoting secure attachment and emotional well-being in their children.

Additionally, the increasing number of distribution channels makes baby carriers more accessible to a broader range of consumers. Traditional channels like baby specialty stores, department stores, and maternity boutiques are essential, but expanding into non-traditional channels such as outdoor retailers, online marketplaces, and even grocery stores broaden the reach.

However, when parents borrow or share baby carriers within their social circles or communities, the need for individual purchases diminishes. Instead of buying new carriers, parents may opt to borrow from friends or family members or participate in community lending programs. This reduction in individual purchases can lower overall sales volume for its manufacturers. Thus, borrowing and sharing among friends or within communities can restrain the market.

Driving and Restraining Factors
Baby Carrier Market
  • Increasing awareness of babywearing benefits
  • Rapid expansion of distribution channels
  • Rising birth rates and increasing urbanization
  • Borrowing and sharing among friends or within communities
  • Limited lifespan and short period of use
  • Changing lifestyles and gender-neutral parenting
  • Parental convenience in outdoor activities and travel
  • Fierce competition from alternative products
  • Safety issues regarding accidents or injuries

Product Outlook

Based on product, the market is characterized into soft structure carriers, wrap/sling carriers, backpack carriers, and others. The soft structure carriers segment garnered 55.9% revenue share in the market in 2023. In terms of volume the Soft structured carriers segment would attain a volume of 27,850.7 thousand units by 2031. Soft structured carriers are designed to evenly distribute the baby's weight across the wearer's body, making them comfortable for both the parent and the child.

Baby Carrier Market Share and Industry Analysis Report 2023

Sales Channel Outlook

On the basis of sales channel, the market is classified into online and offline. The online segment recorded 25.6% revenue share in the market in 2023. In the terms of volume, the Online segment would attain a volume of 16,621.9 thousand units by 2031. Online shopping offers unparalleled convenience for parents, especially those with young children. Instead of visiting physical stores, parents can browse a wide selection of baby carriers from the comfort of their homes at any time of day or night.

Free Valuable Insights: Global Baby Carrier Market size to reach USD 2.6 Billion by 2031

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment garnered 28.7% revenue share in the market in 2023. In terms of volume, the Asia Pacific region would attain a volume of 16,759.3 thousand units by 2031. The Asia Pacific region is driven by favorable demographic trends, economic growth, and cultural practices for the market.

Baby Carrier Market Report Coverage
Report Attribute Details
Market size value in 2023 USD 1.9 Billion
Market size forecast in 2031 USD 2.6 Billion
Base Year 2023
Historical Period 2020 to 2022
Forecast Period 2024 to 2031
Revenue Growth Rate CAGR of 4.2% from 2024 to 2031
Quantitative Data Volume in Thousand Units, Revenue in USD Billion, and CAGR from 2020 to 2031
Number of Pages 222
Number of Tables 508
Report coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives
Segments covered Product, Sales Channel, Region
Country scope
  • North America (US, Canada, Mexico, and Rest of North America)
  • Europe (Germany, UK, France, Russia, Spain, Italy, and Rest of Europe)
  • Asia Pacific (China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific)
  • LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA)
Companies Included Ergobaby Carrier, Inc. (Compass Group Diversified Holdings LLC), Infantino (BLUE BOX HOLDINGS LIMITED), BabyBjörn AB (Lillemor Design Ab), Koninklijke Philips N.V., Tomy Company, Ltd., Boba Inc, Moby Wrap (Thrive International, Inc.), and Goodbaby Internationl Holdings Ltd.
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List of Key Companies Profiled

  • Ergobaby Carrier, Inc. (Compass Group Diversified Holdings LLC)
  • Infantino (BLUE BOX HOLDINGS LIMITED)
  • BabyBjörn AB (Lillemor Design Ab)
  • Koninklijke Philips N.V.
  • Tomy Company, Ltd.
  • Boba Inc
  • Moby Wrap (Thrive International, Inc.)
  • Goodbaby Internationl Holdings Ltd.

Baby Carrier Market Report Segmentation

By Sales Channel (Volume, Thousand Units, USD Billion, 2020-2031)

  • Offline
  • Online

By Product (Volume, Thousand Units, USD Billion, 2020-2031)

  • Soft Structure Carriers
  • Wrap/Sling Carriers
  • Backpack Carriers
  • Others

By Geography (Volume, Thousand Units, USD Billion, 2020-2031)

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Frequently Asked Questions About This Report

This Market size is expected to reach $2.6 billion by 2031.

Increasing awareness of babywearing benefits are driving the Market in coming years, however, Borrowing and sharing among friends or within communities the growth of the Market.

Ergobaby Carrier, Inc. (Compass Group Diversified Holdings LLC), Infantino (BLUE BOX HOLDINGS LIMITED), BabyBjörn AB (Lillemor Design Ab), Koninklijke Philips N.V., Tomy Company, Ltd., Boba Inc, Moby Wrap (Thrive International, Inc.), and Goodbaby Internationl Holdings Ltd.

The expected CAGR of this Market is 4.2% from 2023 to 2031.

The Offline segment is leading the Market by Sales Channel in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1.9 billion by 2031.

The North America region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $859.2 million by 2031.

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