Baby Bottle Warmer and Sterilizer Market Size, Share, to 2027

Global Baby Bottle Warmer and Sterilizer Market Size, Share & Industry Trends Analysis Report By Product (Baby Bottle Warmers, Baby Bottle Sterilizers), By Distribution Channel, By Regional Outlook and Forecast, 2021 - 2027

Published Date: April-2022 | Number of Pages: 156 | Format: PDF | Report ID: KBV-8359

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Get in-depth analysis of the COVID-19 impact on the Baby Bottle Warmer and Sterilizer Market

Market Report Description

The Global Baby Bottle Warmer And Sterilizer Market size is expected to reach $206 million by 2027, rising at a market growth of 4.3% CAGR during the forecast period.

A baby bottle warmer & sterilizer refers to a device that heats and disinfects milk and baby food powder in a bottle at the appropriate temperature and time. It's commonly used in businesses and homes to kill harmful organisms like germs, bacteria, and viruses found in infant products. Baby bottle warmer and sterilizer is a dependable, cost-effective, and safe method to warm milk. Moreover, the infant bottle warmer and sterilizer's mobility and flexibility are demanding factors for the parents.

As a parent of a newborn or toddler, the parents may have woken up various times in the middle of the night to re-heat the baby's milk bottle. Instead of heating pots of water or risking hot spots by warming the bottles in the oven, a baby bottle warmer can rapidly and consistently heat formula milk or breast milk. Baby bottle warmer does not just save time, but it also prevents food from degrading nutrients due to microwaving. It's as simple as connecting it in, putting the bottle, and pressing buttons.

Bottle warmers are available in a wide range of designs and brands in the market. The majority of these warmers is being used to warm baby bottles, baby food jars, and other containers. There are also portable bottle warmers that can be used to warm baby meals while being on the road.

The standard warmer will warm a bottle of milk when placed in the middle of the warmer. Some basic heaters utilize heaters or batteries to heat the milk, while others employ a vapor heating method. There are complex bottle warmers with a cooler area that keeps multiple bottles chilled along with extra chambers to clean steam pacifiers.

Baby Bottle Warmer and Sterilizer Market Size - Global Opportunities and Trends Analysis Report 2017-2027

COVID-19 Impact Analysis

Various organizations across the world are suffering critical economic crises during COVID-19, and the virus's proliferation has had a significant negative impact on the baby bottle warmer and sterilizer market. The governments imposed a nationwide lockdown to help prevent the transmission of coronavirus illnesses, resulting in significant disruptions in the raw material supply chain and the imminent end of the bottle warmer market's production cycle. Government restrictions on digital as well as electronic retailers, brand stores, and baby supermarkets hampered the demand for bottle warmers significantly. E-commerce has played a significant role in the growth of the bottle warmer supply chain since it enables the business to cover a wide variety of products and fulfill client needs.

Market Growth Factors:

Increase in availability of news and advanced products

Leading stakeholders are investing heavily in product innovation and are deeply engaged inside the design and development process in to supply enhanced and creative items to fit customer demands while competing with rivals and opposition products. Many sorts of bottle warmers have been introduced by key players, including feeding system bottle warmers, automobile bottle warmers, and potable bottle warmers. Car bottle warmers are a unique and modern product that helps to warm infant milk or formulas while driving or traveling. Devices are easily linked to cigarette lighters or power outlets in cars. Compact bottle warmers are more convenient than automobile bottle warmers since they allow consumers to warm up bottles while out and about. Other warmer devices, such as burners or induction, take longer to warm up bottles than bottle warmers.

Rapid Increase in the Use of Bottle Warmers in Hospitals and consumers

Breastfeeding is a standard procedure among babies. Bottle warmers assist in the removal of children's breastfeeding habits by having a comprehensive flavor of milk each time it is served to children, allowing users to easily devise strong taste preferences. Families are preferring sophisticated and modern gadgets as they offer delicious meals to infants and meals play a vital role in their development and growth. Most of the time, newborns consume milk and formula since they don't get the continuous flavor, which may result in Malnutrition in babies. Consumer concern about infants' health and acceptance of baby care devices such as bottle warmers is a major driver driving the global bottle warmer market ahead.

Marketing Restraining Factor:

Chance of malfunction

Any electrical appliance can collapse; consumers should never depend on the bottle warmer to adequately heat milk. If the operating temperature fails, the milk may either be cold or gets overheated. Before feeding the newborn milk, constantly take the temperature just on the back of the hand. Defecated bottles warmer and sterilizer machines can short circuit while heating or warming the milk in the bottle which can led to electric shock or other harmful causality. Some low-quality bottle warmers can become so hot that it starts melting the bottle itself. That's not hot enough. Some parents are unhappy because the milk is still not warmed completely throughout because it is not the perfect temperature. This can be frustrating, particularly if individuals have a hungry baby screaming in the family room.

Baby Bottle Warmer and Sterilizer Market Share and Industry Analysis Report 2020

Product Outlook

Based on Product, the market is segmented into Baby Bottle Warmers, Baby Bottle Sterilizers. The Baby Bottle Sterilizers segment witnessed a substantial revenue share in the Baby Bottle Warmers and Sterilizer Market in 2020. The need for baby bottle sterilizers is expected to rise as the incidence of contagious disorders is caused by bacterial buildup, dust, and Pandemic issues. Customers are progressively changing to environmentally friendly items, such as silicone baby bottles, which are suitable with sterilization technologies embedded into the bottles, as awareness of the negative effects of using plastic and hazardous chemicals present in plastic bottles grows.

Distribution Channel Outlook

Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience and Drug Stores, Online and Specialty Stores. The Supermarkets & Hypermarkets segment garnered the highest revenue share in the baby bottle and sterilizer market in 2020. Baby bottle warmers and sterilizers are easily obtainable in specialty stores, supermarkets, and hypermarket stores. These channels represent a large portion of total sales as the availability of the warmer and sterilizer stock is always full. The guarantee along with product quality in the hypermarket and supermarket, boost the growth of the baby bottle and sterilizer in the market.

Baby Bottle Warmer and Sterilizer Market Report Coverage
Report Attribute Details
Market size value in 2020 USD 152.3 Million
Market size forecast in 2027 USD 206 Million
Base Year 2020
Historical Period 2017 to 2019
Forecast Period 2021 to 2027
Revenue Growth Rate CAGR of 4.3% from 2021 to 2027
Number of Pages 156
Number of Tables 259
Report coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling
Segments covered Product, Distribution Channel, Region
Country scope US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria
Growth Drivers
  • Increase in availability of news and advanced products
  • Rapid Increase in the Use of Bottle Warmers in Hospitals and consumers
  • Chance of malfunction

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America procured the highest revenue share in the baby bottle warmer and sterilizer market in 2020 and is estimated to continue this trend over the forecast period. Due to an increment in the number of working women and accelerated adoption of technology, North America is constantly rising and is projected to see the most sales growth in the coming years. As a result, nursing mothers are discovering it much more difficult to breastfeed babies, culminating in an increase in the supply of baby bottle warmers. Excessive working hours and the hectic schedules of urban parents are contributing to an increasing desire for baby formula over nursing, which is pushing the development of baby feeding accessories.

Free Valuable Insights: Global Baby Bottle Warmer and Sterilizer Market size to reach USD 206 Million by 2027

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Koninklijke Philips N.V., Pigeon Corporation (Lansinoh Laboratories), Summer Infant, Inc., Richell Corporation, Munchkin, Inc., Baby Brezza, Artsana Group, Handi-Craft Company, and Mayborn Group Limited.

Recent Strategies Deployed in Baby Bottle Warmer and Sterilizer Market

  • Feb-2022: Linamar Corporation signed an agreement with SuperTurbo Technologies, a unique planetary traction drive. Through this partnership, the companies aimed to launch SuperTurbo, a transformational technology that enhances the ability of hydrogen, diesel, and natural gas interior ignition engines, while significantly decreasing dangerous emissions.
  • May-2021: American Axle formed a partnership with REE Automotive, an electric platform leader reinventing e-mobility. This partnership aimed to combine AAM’s system abilities and focus on NVH depletion to blend AAM’s light and adapted next era electric consumed units, which feature completely combine rapid motors and inverter technology within REE’s highly flexible and troublesome REEcornerTM technology that allows a complete-flat EV frame for various commercial vehicle applications.
  • Feb-2018: Linamar Corporation completed the acquisition of MacDon, a Canadian manufacturer of specialty agricultural equipment. Through this acquisition, Linamar’s aimed to expand its abilities and further diverse end market.
  • Apr-2017: American Axle & Manufacturing Holdings took over Metaldyne Performance Group, a leading provider of highly-engineered components. This acquisition aimed to allow American Axle to maximize stakeholder value by generating an enterprise with a larger scale, size, and growing organization diversification that provides powerful, efficient, and innovative solutions for consumers.

Scope of the Study

Market Segments Covered in the Report:

By Product

  • Baby Bottle Warmers
  • Baby Bottle Sterilizers

By Distribution Channel

  • Supermarkets & Hypermarkets
  • Convenience and Drug Stores
  • Online
  • Specialty Stores

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

  • Koninklijke Philips N.V.
  • Pigeon Corporation (Lansinoh Laboratories)
  • Summer Infant, Inc.
  • Richell Corporation
  • Munchkin, Inc.
  • Baby Brezza
  • Artsana Group
  • Handi-Craft Company
  • Mayborn Group Limited

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Related Reports:

North America Baby Bottle Warmer and Sterilizer Market Report 2021-2027

Europe Baby Bottle Warmer and Sterilizer Market Report 2021-2027

Asia Pacific Baby Bottle Warmer and Sterilizer Market Report 2021-2027

LAMEA Baby Bottle Warmer and Sterilizer Market Report 2021-2027


The baby bottle warmer and sterilizer market size is projected to reach USD 206 million by 2027.

Increase in availability of news and advanced products are driving the market in coming years, however, chance of malfunction limited the growth of the market.

Koninklijke Philips N.V., Pigeon Corporation (Lansinoh Laboratories), Summer Infant, Inc., Richell Corporation, Munchkin, Inc., Baby Brezza, Artsana Group, Handi-Craft Company, and Mayborn Group Limited.

The Baby Bottle Warmers segment acquired maximum revenue in the Global Baby Bottle Warmer And Sterilizer Market by Product in 2020, thereby, achieving a market value of $108.2 million by 2027.

The North America market dominated the Global Baby Bottle Warmer And Sterilizer Market by Region in 2020, and would continue to be a dominant market till 2027.

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