The Global Automation Testing Market size is expected to reach $76.4 billion by 2030, rising at a market growth of 15.5% CAGR during the forecast period.
The healthcare industry deals with sensitive patient data, making data security and privacy paramount. Thus, the healthcare and life science segment captured 8.7% revenue share in the market 2022.segment Automation testing tools that address security vulnerabilities and ensure data privacy are crucial for organizations in this sector. Integration testing has become a significant focus with the increasing complexity of healthcare software systems and the need for seamless interoperability between various applications.
The major strategies followed by the market participants are Partnership as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2023, Microsoft Corporation came into partnership with Leapwork, a software development company. Through this partnership, Microsoft Corporation would introduce AI-driven visual Test Automation for customers of Microsoft Dynamics 365 and Microsoft Power Platform on a global scale. Additionally, In November, 2023, Accenture PLC came into partnership with SAP, a German multinational software company. Through this partnership, Accenture PLC would aid clients in establishing sustainable and resilient supply chains.
Based on the Analysis presented in the KBV Cardinal matrix, Microsoft Corporation is the forerunner in the Automation Testing Market. Companies such as Accenture PLC, IBM Corporation and Cognizant Technology Solutions Corporation are some of the key innovators in the Automation Testing Market. In February 2024, IBM Corporation came into partnership with Wipro, an Indian multinational corporation that provides information technology, consultant, and business process services. Through this partnership, would establish novel services enabling clients to develop personalized, enterprise-grade AI ecosystems that are seamlessly integrated and tailored to their specific needs.
Automation testing eliminates the time-consuming nature of manual testing processes. Organizations achieve unparalleled efficiency in executing test suites by automating repetitive and time-intensive test cases. Automation ensures the consistent application of test cases across different environments and configurations. Additionally, there has been increased adoption of AI and ML technologies in various industries. For instance, as per the data from the International Trade Administration, artificial intelligence (AI) is a top priority in the United Arab Emirates. AI is anticipated to contribute approximately 14% of the national GDP ($96 billion) by 2030, with an annual growth rate of 33.5% for its contribution to the UAE economy from 2018 to 2030. Likewise, as per the Government of India data, AI is expected to contribute an additional USD 957 billion to India’s economy by 2035.
Complex test scenarios, particularly those involving frequent updates or modifications in the application's user interface or functionality, pose a challenge for automated scripts. As applications evolve, automated tests may struggle to adapt, leading to increased maintenance efforts and potential disruptions in the testing process. Hence, these factors can lead to decreased demand for this in the coming years.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Partnerships & Collaborations.
Drivers 
Restraints 
Opportunities 
Challenges Based on offering, the market is segmented into testing types and services. The services segment held 74.3% revenue share in the market in 2022. As organizations strive to adopt and scale automation testing, they encounter the complexities of selecting suitable tools, frameworks, and strategies.
Based on services type, the market is divided into advisory & consulting services, planning & development services, support & maintenance services, documentation & training services, implementation services, managed services, and others. The planning and development services segment recorded 18.3% revenue share in the market in 2022. Strategic planning is fundamental to the success of any initiative.
By testing type, the market is divided into static testing and dynamic testing. In 2022, the dynamic testing segment acquired 69.7% revenue share in the market. Dynamic testing refers to software evaluation during runtime, simulating real-world usage scenarios and assessing how the application responds to various inputs and conditions.
By endpoint interface, the market is segmented into desktop, web, embedded software, and mobile. The desktop segment recorded 24.9% revenue share in the market in 2022. With the variety of operating systems and platforms available for desktop applications (Windows, macOS, Linux), there is a need for robust testing tools that can ensure compatibility across different environments.
On the basis of vertical, the market is divided into BFSI, automotive, aerospace & defense, healthcare & life sciences, retail, IT & telecom, manufacturing, energy & utilities, and others. The BFSI segment recorded 22.8% revenue share in the market in 2022. The BFSI industry functions in a heavily regulated setting characterized by rigorous compliance obligations.
Free Valuable Insights: Global Automation Testing Market size to reach USD 76.4 Billion by 2030
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired 35.9% revenue share in the market. Europe has been an active player in the software development and testing industry. Countries such as Germany, the United Kingdom, and others have a strong presence in the IT sector and have been adopting practices to improve their software development processes.
The market is marked by robust competition and a dynamic landscape driven by the increasing demand for efficient software testing solutions. Major players in this market include Microsoft Corporation, IBM Corporation, Accenture PLC, among others. These companies engage in fierce competition, constantly innovating to offer advanced tools and services. Key attributes shaping the market include the level of test, scalability, compatibility with various technologies, and ease of integration into existing development workflows.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 24.5 Billion |
| Market size forecast in 2030 | USD 76.4 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 15.5% from 2023 to 2030 |
| Number of Pages | 476 |
| Number of Tables | 812 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Offering, Endpoint Interface, Vertical, Region |
| Country scope |
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| Companies Included | IBM Corporation, Apexon, Accenture PLC, Capgemini SE, Microsoft Corporation, Keysight Technologies, Inc., Parasoft Corporation, Sauce Labs Inc., Cognizant Technology Solutions Corporation, Broadcom, Inc |
By Offering
By Endpoint Interface
By Vertical
By Geography
This Market size is expected to reach $76.4 billion by 2030.
Increased demand for faster release cycles and continuous integration are driving the Market in coming years, however, Complex test scenario handling and adaptability restraints the growth of the Market.
IBM Corporation, Apexon, Accenture PLC, Capgemini SE, Microsoft Corporation, Keysight Technologies, Inc., Parasoft Corporation, Sauce Labs Inc., Cognizant Technology Solutions Corporation, Broadcom, Inc
The expected CAGR of this Market is 15.5% from 2023 to 2030.
The Web segment is leading the Market by Endpoint Interface in 2022; there by, achieving a market value of $26.6 billion by 2030.
The North America region dominated the Market by Region in 2022, and would continue to be a dominant market till 2030; there by, achieving a market value of $26.7 billion by 2030.
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