Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Toys and Games Market, by Distribution Channel
1.4.2 Asia Pacific Toys and Games Market, by Product Type
1.4.3 Asia Pacific Toys and Games Market, by End User
1.4.4 Asia Pacific Toys and Games Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 COVID-19 impact
2.1.1.2 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Jun – 2021, Aug) Leading Players
Chapter 4. Asia Pacific Toys and Games Market by Distribution Channel
4.1.1.1 Asia Pacific Offline Market by Country
4.1.1.2 Asia Pacific Online Market by Country
Chapter 5. Asia Pacific Toys and Games Market by Product Type
5.1 Asia Pacific Electronic Games Market by Country
5.2 Asia Pacific Outdoor & Sports Market by Country
5.3 Asia Pacific Games and Puzzles Market by Country
5.4 Asia Pacific Dolls Market by Country
5.5 Asia Pacific Preschool Toys Market by Country
5.6 Asia Pacific Other Product Type Market by Country
Chapter 6. Asia Pacific Toys and Games Market by End User
6.1 Asia Pacific 0 - 8 age Market by Country
6.2 Asia Pacific 9 - 15 age Market by Country
6.3 Asia Pacific 15 age & above Market by Country
Chapter 7. Asia Pacific Toys and Games Market by Country
7.1 China Toys and Games Market
7.1.1 China Toys and Games Market by Distribution Channel
7.1.2 China Toys and Games Market by Product Type
7.1.3 China Toys and Games Market by End User
7.2 Japan Toys and Games Market
7.2.1 Japan Toys and Games Market by Distribution Channel
7.2.2 Japan Toys and Games Market by Product Type
7.2.3 Japan Toys and Games Market by End User
7.3 India Toys and Games Market
7.3.1 India Toys and Games Market by Distribution Channel
7.3.2 India Toys and Games Market by Product Type
7.3.3 India Toys and Games Market by End User
7.4 South Korea Toys and Games Market
7.4.1 South Korea Toys and Games Market by Distribution Channel
7.4.2 South Korea Toys and Games Market by Product Type
7.4.3 South Korea Toys and Games Market by End User
7.5 Singapore Toys and Games Market
7.5.1 Singapore Toys and Games Market by Distribution Channel
7.5.2 Singapore Toys and Games Market by Product Type
7.5.3 Singapore Toys and Games Market by End User
7.6 Malaysia Toys and Games Market
7.6.1 Malaysia Toys and Games Market by Distribution Channel
7.6.2 Malaysia Toys and Games Market by Product Type
7.6.3 Malaysia Toys and Games Market by End User
7.7 Rest of Asia Pacific Toys and Games Market
7.7.1 Rest of Asia Pacific Toys and Games Market by Distribution Channel
7.7.2 Rest of Asia Pacific Toys and Games Market by Product Type
7.7.3 Rest of Asia Pacific Toys and Games Market by End User
Chapter 8. Company Profiles
8.1 Microsoft Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.1 Recent strategies and developments:
8.1.1.1 Partnerships, Collaborations, and Agreements:
8.1.1.2 Acquisitions and Mergers:
8.1.2 SWOT Analysis
8.2 Sony Corporation (Sony Interactive Entertainment LLC)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Acquisitions and Mergers:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 VTech Holdings Limited
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Launches:
8.4 NetEase, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisitions and Mergers:
8.5 LEGO Group (KIRKBI A/S)
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Research & Development Expenses
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.6 Dream International Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.7 Nintendo Co., Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.8 Mattel, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations and Agreements:
8.9 JAKKS Pacific, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Recent strategies and developments:
8.9.4.1 Partnerships, Collaborations, and Agreements:
8.10. Playmates Toys Limited (Playmates Holdings Ltd.)
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Regional Analysis
8.10.4 Recent strategies and developments:
8.10.4.1 Partnerships, Collaborations, and Agreements:
Unique Offerings 
