Asia Pacific Smart Tourism Market Size, Share & Trends Analysis Report By End-user (Business/Corporate, and Individual/Family/Group), By Solution, By Country and Growth Forecast, 2025 - 2032

The Asia Pacific Smart Tourism Market would witness market growth of 15.7% CAGR during the forecast period (2025-2032).

The China market dominated the Asia Pacific Smart Tourism Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $142.8 million by 2032. The Japan market is registering a CAGR of 14.9% during (2025 - 2032). Additionally, The India market would showcase a CAGR of 16.5% during (2025 - 2032).

VR and AR are revolutionizing the way travellers explore destinations. Virtual reality allows potential tourists to “visit” a destination before traveling. In contrast, using smartphones or smart glasses, augmented reality enhances on-site experiences by overlaying historical facts, interactive maps, or guides onto physical spaces. Museums, historical landmarks, and cultural venues utilize smart technologies such as beacon-based guiding systems, AR applications, and multilingual audio guides to provide deeper insights into artifacts and heritage.

The adoption of this tourism technologies varies across regions and segments, influenced by factors such as digital infrastructure, government policies, tourism demand, and consumer behaviour. Governments and local authorities are leading adopters of this tourism frameworks, particularly through smart city projects. Initiatives such as “Smart Tourism Destinations” in the European Union or “Digital India” encourage the development of ICT-based infrastructure and open data systems to support tourism innovation.

Rapid technological advancements, supportive government strategies, and rising tourist footfall across key Asian economies significantly reshape the market. Nations like Japan, India, and China are emerging as pivotal players in this transformation, each utilizing digital tools, infrastructure development, and data-driven strategies to elevate the tourism experience. The integration of technologies such as artificial intelligence (AI), virtual reality (VR), and big data analytics enables these countries to offer more efficient, immersive, and personalized services to domestic and international tourists. Furthermore, India’s travel and tourism sector is witnessing robust growth, contributing US$199.6 billion to the country’s economy in 2022, according to the World Travel & Tourism Council (WTTC). With an expected annual growth rate of 7.1%, the industry shows long-term potential driven by increasing domestic and international travel demand. Moreover, China is taking a comprehensive approach to developing its smart tourism industry. In May 2024, multiple Chinese government bodies unveiled a strategic plan comprising eight key tasks to boost smart tourism. This plan emphasizes using cutting-edge technologies, including big data, artificial intelligence, and virtual and augmented reality, to enhance tourist infrastructure and offerings. In summary, strong tourism growth, rising visitor numbers, and heavy digital investments in India, China, and Japan collectively drive the market forward.

Free Valuable Insights: The Global Smart Tourism Market is Predict to reach USD 1.90 Billion by 2032, at a CAGR of 15.1%

Based on End-user, the market is segmented into Business/Corporate, and Individual/Family/Group. Based on Solution, the market is segmented into Smart Ticketing, Smart Engagement, Smart Parking, Smart Guide, Smart City Bots, and Other Solution. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

• Libelium Comunicaciones Distribuidas S.L.
• Amadeus IT Group, S.A.
• Moca Technologies LLC
• Cleverciti Systems GmbH
• BISMART BUSINESS INTELLIGENCE SPECIALIST SERVICES, S.L.
• Airbnb, Inc.
• Trawex Technologies
• Expedia Group
• Sabre Corporation
• Hopper Inc.

Asia Pacific Smart Tourism Market Report Segmentation

By End-user

• Business/Corporate
• Individual/Family/Group

By Solution

• Smart Ticketing
• Smart Engagement
• Smart Parking
• Smart Guide
• Smart City Bots
• Other Solution

By Country

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Smart Tourism Market, by End-user
1.4.2 Asia Pacific Smart Tourism Market, by Solution
1.4.3 Asia Pacific Smart Tourism Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Asia Pacific Smart Tourism Market by End-user
4.1 Asia Pacific Business/Corporate Market by Country
4.2 Asia Pacific Individual/Family/Group Market by Country

Chapter 5. Asia Pacific Smart Tourism Market by Solution
5.1 Asia Pacific Smart Ticketing Market by Country
5.2 Asia Pacific Smart Engagement Market by Country
5.3 Asia Pacific Smart Parking Market by Country
5.4 Asia Pacific Smart Guide Market by Country
5.5 Asia Pacific Smart City Bots Market by Country
5.6 Asia Pacific Other Solution Market by Country

Chapter 6. Asia Pacific Smart Tourism Market by Country
6.1 China Smart Tourism Market
6.1.1 China Smart Tourism Market by End-user
6.1.2 China Smart Tourism Market by Solution
6.2 Japan Smart Tourism Market
6.2.1 Japan Smart Tourism Market by End-user
6.2.2 Japan Smart Tourism Market by Solution
6.3 India Smart Tourism Market
6.3.1 India Smart Tourism Market by End-user
6.3.2 India Smart Tourism Market by Solution
6.4 South Korea Smart Tourism Market
6.4.1 South Korea Smart Tourism Market by End-user
6.4.2 South Korea Smart Tourism Market by Solution
6.5 Singapore Smart Tourism Market
6.5.1 Singapore Smart Tourism Market by End-user
6.5.2 Singapore Smart Tourism Market by Solution
6.6 Malaysia Smart Tourism Market
6.6.1 Malaysia Smart Tourism Market by End-user
6.6.2 Malaysia Smart Tourism Market by Solution
6.7 Rest of Asia Pacific Smart Tourism Market
6.7.1 Rest of Asia Pacific Smart Tourism Market by End-user
6.7.2 Rest of Asia Pacific Smart Tourism Market by Solution

Chapter 7. Company Profiles
7.1 Libelium Comunicaciones Distribuidas S.L.
7.1.1 Company Overview
7.2 Amadeus IT Group, S.A.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expenses
7.2.5 SWOT Analysis
7.3 Moca Technologies LLC.
7.3.1 Company Overview
7.4 Cleverciti Systems GmbH.
7.4.1 Company Overview
7.5 BISMART BUSINESS INTELLIGENCE SPECIALIST SERVICES, S.L.
7.5.1 Company Overview
7.6 Airbnb, Inc.
7.6.1 Company Overview
7.7 Trawex Technologies
7.7.1 Company Overview
7.8 Expedia Group
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
7.9 Sabre GLBL Inc. (Sabre Corporation)
7.9.1 Company Overview
7.10. Hopper, Inc.,
7.10.1 Company Overview

TABLE 1 Asia Pacific Smart Tourism Market, 2021 - 2024, USD Million
TABLE 2 Asia Pacific Smart Tourism Market, 2025 - 2032, USD Million
TABLE 3 Asia Pacific Smart Tourism Market by End-user, 2021 - 2024, USD Million
TABLE 4 Asia Pacific Smart Tourism Market by End-user, 2025 - 2032, USD Million
TABLE 5 Asia Pacific Business/Corporate Market by Country, 2021 - 2024, USD Million
TABLE 6 Asia Pacific Business/Corporate Market by Country, 2025 - 2032, USD Million
TABLE 7 Asia Pacific Individual/Family/Group Market by Country, 2021 - 2024, USD Million
TABLE 8 Asia Pacific Individual/Family/Group Market by Country, 2025 - 2032, USD Million
TABLE 9 Asia Pacific Smart Tourism Market by Solution, 2021 - 2024, USD Million
TABLE 10 Asia Pacific Smart Tourism Market by Solution, 2025 - 2032, USD Million
TABLE 11 Asia Pacific Smart Ticketing Market by Country, 2021 - 2024, USD Million
TABLE 12 Asia Pacific Smart Ticketing Market by Country, 2025 - 2032, USD Million
TABLE 13 Asia Pacific Smart Engagement Market by Country, 2021 - 2024, USD Million
TABLE 14 Asia Pacific Smart Engagement Market by Country, 2025 - 2032, USD Million
TABLE 15 Asia Pacific Smart Parking Market by Country, 2021 - 2024, USD Million
TABLE 16 Asia Pacific Smart Parking Market by Country, 2025 - 2032, USD Million
TABLE 17 Asia Pacific Smart Guide Market by Country, 2021 - 2024, USD Million
TABLE 18 Asia Pacific Smart Guide Market by Country, 2025 - 2032, USD Million
TABLE 19 Asia Pacific Smart City Bots Market by Country, 2021 - 2024, USD Million
TABLE 20 Asia Pacific Smart City Bots Market by Country, 2025 - 2032, USD Million
TABLE 21 Asia Pacific Other Solution Market by Country, 2021 - 2024, USD Million
TABLE 22 Asia Pacific Other Solution Market by Country, 2025 - 2032, USD Million
TABLE 23 Asia Pacific Smart Tourism Market by Country, 2021 - 2024, USD Million
TABLE 24 Asia Pacific Smart Tourism Market by Country, 2025 - 2032, USD Million
TABLE 25 China Smart Tourism Market, 2021 - 2024, USD Million
TABLE 26 China Smart Tourism Market, 2025 - 2032, USD Million
TABLE 27 China Smart Tourism Market by End-user, 2021 - 2024, USD Million
TABLE 28 China Smart Tourism Market by End-user, 2025 - 2032, USD Million
TABLE 29 China Smart Tourism Market by Solution, 2021 - 2024, USD Million
TABLE 30 China Smart Tourism Market by Solution, 2025 - 2032, USD Million
TABLE 31 Japan Smart Tourism Market, 2021 - 2024, USD Million
TABLE 32 Japan Smart Tourism Market, 2025 - 2032, USD Million
TABLE 33 Japan Smart Tourism Market by End-user, 2021 - 2024, USD Million
TABLE 34 Japan Smart Tourism Market by End-user, 2025 - 2032, USD Million
TABLE 35 Japan Smart Tourism Market by Solution, 2021 - 2024, USD Million
TABLE 36 Japan Smart Tourism Market by Solution, 2025 - 2032, USD Million
TABLE 37 India Smart Tourism Market, 2021 - 2024, USD Million
TABLE 38 India Smart Tourism Market, 2025 - 2032, USD Million
TABLE 39 India Smart Tourism Market by End-user, 2021 - 2024, USD Million
TABLE 40 India Smart Tourism Market by End-user, 2025 - 2032, USD Million
TABLE 41 India Smart Tourism Market by Solution, 2021 - 2024, USD Million
TABLE 42 India Smart Tourism Market by Solution, 2025 - 2032, USD Million
TABLE 43 South Korea Smart Tourism Market, 2021 - 2024, USD Million
TABLE 44 South Korea Smart Tourism Market, 2025 - 2032, USD Million
TABLE 45 South Korea Smart Tourism Market by End-user, 2021 - 2024, USD Million
TABLE 46 South Korea Smart Tourism Market by End-user, 2025 - 2032, USD Million
TABLE 47 South Korea Smart Tourism Market by Solution, 2021 - 2024, USD Million
TABLE 48 South Korea Smart Tourism Market by Solution, 2025 - 2032, USD Million
TABLE 49 Singapore Smart Tourism Market, 2021 - 2024, USD Million
TABLE 50 Singapore Smart Tourism Market, 2025 - 2032, USD Million
TABLE 51 Singapore Smart Tourism Market by End-user, 2021 - 2024, USD Million
TABLE 52 Singapore Smart Tourism Market by End-user, 2025 - 2032, USD Million
TABLE 53 Singapore Smart Tourism Market by Solution, 2021 - 2024, USD Million
TABLE 54 Singapore Smart Tourism Market by Solution, 2025 - 2032, USD Million
TABLE 55 Malaysia Smart Tourism Market, 2021 - 2024, USD Million
TABLE 56 Malaysia Smart Tourism Market, 2025 - 2032, USD Million
TABLE 57 Malaysia Smart Tourism Market by End-user, 2021 - 2024, USD Million
TABLE 58 Malaysia Smart Tourism Market by End-user, 2025 - 2032, USD Million
TABLE 59 Malaysia Smart Tourism Market by Solution, 2021 - 2024, USD Million
TABLE 60 Malaysia Smart Tourism Market by Solution, 2025 - 2032, USD Million
TABLE 61 Rest of Asia Pacific Smart Tourism Market, 2021 - 2024, USD Million
TABLE 62 Rest of Asia Pacific Smart Tourism Market, 2025 - 2032, USD Million
TABLE 63 Rest of Asia Pacific Smart Tourism Market by End-user, 2021 - 2024, USD Million
TABLE 64 Rest of Asia Pacific Smart Tourism Market by End-user, 2025 - 2032, USD Million
TABLE 65 Rest of Asia Pacific Smart Tourism Market by Solution, 2021 - 2024, USD Million
TABLE 66 Rest of Asia Pacific Smart Tourism Market by Solution, 2025 - 2032, USD Million
TABLE 67 Key Information – Libelium Comunicaciones Distribuidas S.L.
TABLE 68 Key Information – Amadeus IT Group, S.A.
TABLE 69 Key Information – Moca Technologies LLC.
TABLE 70 Key Information – Cleverciti Systems GmbH.
TABLE 71 Key Information – BISMART BUSINESS INTELLIGENCE SPECIALIST SERVICES, S.L.
TABLE 72 Key Information – Airbnb, Inc.
TABLE 73 Key Information – Trawex Technologies
TABLE 74 Key Information – Expedia Group
TABLE 75 Key Information –Sabre GLBL Inc.
TABLE 76 Key Information – Hopper, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Smart Tourism Market, 2021 - 2032, USD Million
FIG 3 Key Factors Impacting Smart Tourism Market
FIG 4 Porter’s Five Forces Analysis – Smart Tourism Market
FIG 5 Asia Pacific Smart Tourism Market share by End-user, 2024
FIG 6 Asia Pacific Smart Tourism Market share by End-user, 2032
FIG 7 Asia Pacific Smart Tourism Market by End-user, 2021 - 2032, USD Million
FIG 8 Asia Pacific Smart Tourism Market share by Solution, 2024
FIG 9 Asia Pacific Smart Tourism Market share by Solution, 2032
FIG 10 Asia Pacific Smart Tourism Market by Solution, 2021 - 2032, USD Million
FIG 11 Asia Pacific Smart Tourism Market share by Country, 2024
FIG 12 Asia Pacific Smart Tourism Market share by Country, 2032
FIG 13 Asia Pacific Smart Tourism Market by Country, 2021 - 2032, USD Million
FIG 14 SWOT Analysis: Amadeus IT Group, S.A.