The Asia Pacific Set Top Box Market would witness market growth of 4.2% CAGR during the forecast period (2021-2027).
The market for IPTV set-top boxes is likely to grow. In comparison to traditional TVs and other alternatives, IPTV set-top boxes provide higher-quality video to users. These boxes come with a long list of additional features, including compatibility for HD and 4K resolutions. Astro, an all-Asian satellite television and radio operator, unveiled an IPTV box in July 2021, which provides worldwide and local content without the use of a satellite dish.
The term "full HD" refers to a display with a width of 1920 pixels and a height of 1080 pixels. A standard definition set-top box can generally only handle standard definition channels, whereas a high definition set-top box can display both standard and high definition channels. Another key point to remember is that HD transmissions have a 16:9 wide aspect ratio, whereas SD transmissions have a 4:3 aspect ratio, which leaves two black margins on modern wide TV screens.
The horizontal resolution of 1920 pixels equals "32 degrees" when converted into the horizontal field of vision (FOV), which is less than half of the maximum horizontal field of view, according to Full HD requirements. In comparison to UHD resolutions, this results in a slightly compressed image. As 1080-pixel monitors have inundated the market over the last five years, HD has become the new norm. HD STBs are a versatile addition to watching experiences due to the rising demand for reliable content and their ability to connect to monitors and TVs.
Over-the-top (OTT) video has reached critical mass in a number of regions, including Asia Pacific. The pandemic has accelerated current digital consumption tendencies, moving over-the-top (OTT) from a specialty to a mainstream offering. With a vibrant mix of local and international content, Asia Pacific already has a diversified ecosystem of local, regional, and global OTT providers offering a variety of subscription and ad-funded access models, with huge growth ahead as the ecosystem continues to change.
The Indian government, has made STBs mandatory in the country by amending the Cable Television Networks (Regulation) Act. Due to digital transmissions, set-top boxes provide a better viewing experience and aid in the prevention of illicit channels being aired in India. This has resulted in the explosion of the demand for set-top boxes in the region.
The China market dominated the Asia Pacific Set Top Box Market by Country in 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $3,257.6 Million by 2027. The Japan market is estimated to grow a CAGR of 3.6% during (2021 - 2027). Additionally, The India market would showcase a CAGR of 4.9% during (2021 - 2027).
Based on Product, the market is segmented into Cable, Satellite, DTT, IPTV, and OTT. Based on Resolution, the market is segmented into HD & FHD, SD, 4K & Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Set Top Box Market is Projected to reach USD 28.7 Billion by 2027, at a CAGR of 3.7%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include LG CNS Co., Ltd., Advanced Digital Broadcast SA, Shenzhen Cozhou Electronics Co., Ltd., EchoStar Corporation, Kaonmedia Co., Ltd., Sagemcom Broadband SAS, Technicolor SA, CommScope Holding Company, Inc., Samsung Electronics Co., Ltd., and Huawei Technologies Co., Ltd.
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