The Asia Pacific In-Game Advertising Market would witness market growth of 10.6% CAGR during the forecast period (2022-2028).
The in-game advertising market is expected to be driven by different advantages such as decreased advertising costs, increased reach and ROI, fast unification, and the simple setting of ads in social gaming. In addition, the integration of effective gaming payment mechanisms decreases fraud, which might help move the market forward over the forecast period. In-Game advertising is benefited by the increasing availability of free smartphone games that bring revenue through in-game advertising.
Owing to the rising availability of free mobile/PC games that use in-game advertising to improve income. Location and tracking functions are provided via in-game advertising coupled with mobile/PC games. This is because of the growing number of online gaming players, developing nations such as India and China are likely to experience rapid market expansion. In the Asia-Pacific area, there are numerous lucrative options for in-game advertising. In-game advertising gives marketers a variety of options, such as developing the own content or establishing own advergames.
A growing number of companies are creating gaming cellphones, tablets, PCs, and laptops. Over the forecast period, rising domestic income and spending power of the population will promote market expansion. Also, increasing interest of mobile gaming within the young population is making this market more lucrative for the advertising agencies as well as game developers in the region. Therefore, due to increasing number of free mobile and PC gaming, the regional In-Game Advertising market is likely to propel in the forecast period.
The China market is leading the Asia Pacific In-Game Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,053.1 million by 2028. The Japan market is experiencing a CAGR of 10% during (2022 - 2028). Additionally, The India market is exhibiting a CAGR of 11.3% during (2022 - 2028).
Based on Device Type, the market is segmented into PC/Laptop, and Smartphone/Tablet. Based on Type, the market is segmented into Static Ads, Dynamic Ads, and Averaging. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide In-Game Advertising Market is Projected to reach USD 12.2 Billion by 2028, at a CAGR of 10.1%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC, Electronic Arts, Inc., Activision Blizzard, Inc., ironSource Ltd., WPP Plc, Motive Interactive, Inc., Playwire LLC, RapidFire, Inc., and Anzu Virtual Reality Ltd.
Scope of the Study
Market Segments Covered in the Report:
By Device Type
- PC/Laptop
- Smartphone/Tablet
By Type
- Static Ads
- Dynamic Ads
- Advergaming
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Google LLC
- Electronic Arts, Inc.
- Activision Blizzard, Inc.
- ironSource Ltd.
- WPP Plc
- Motive Interactive, Inc.
- Playwire LLC
- RapidFire, Inc.
- Anzu Virtual Reality Ltd.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific In-Game Advertising Market, by Device Type
1.4.2 Asia Pacific In-Game Advertising Market, by Type
1.4.3 Asia Pacific In-Game Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies deployed in In-Game Advertising Market
Chapter 4. Asia Pacific In-Game Advertising Market by Device Type
4.1 Asia Pacific PC/Laptop Market by Country
4.2 Asia Pacific Smartphone/Tablet Market by Country
Chapter 5. Asia Pacific In-Game Advertising Market by Type
5.1 Asia Pacific Static Ads Market by Country
5.2 Asia Pacific Dynamic Ads Market by Country
5.3 Asia Pacific Advergaming Market by Country
Chapter 6. Asia Pacific In-Game Advertising Market by Country
6.1 China In-Game Advertising Market
6.1.1 China In-Game Advertising Market by Device Type
6.1.2 China In-Game Advertising Market by Type
6.2 Japan In-Game Advertising Market
6.2.1 Japan In-Game Advertising Market by Device Type
6.2.2 Japan In-Game Advertising Market by Type
6.3 India In-Game Advertising Market
6.3.1 India In-Game Advertising Market by Device Type
6.3.2 India In-Game Advertising Market by Type
6.4 South Korea In-Game Advertising Market
6.4.1 South Korea In-Game Advertising Market by Device Type
6.4.2 South Korea In-Game Advertising Market by Type
6.5 Singapore In-Game Advertising Market
6.5.1 Singapore In-Game Advertising Market by Device Type
6.5.2 Singapore In-Game Advertising Market by Type
6.6 Malaysia In-Game Advertising Market
6.6.1 Malaysia In-Game Advertising Market by Device Type
6.6.2 Malaysia In-Game Advertising Market by Type
6.7 Rest of Asia Pacific In-Game Advertising Market
6.7.1 Rest of Asia Pacific In-Game Advertising Market by Device Type
6.7.2 Rest of Asia Pacific In-Game Advertising Market by Type
Chapter 7. Company Profiles
7.1 Google LLC
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expense
7.1.5 Recent strategies and developments:
7.1.5.1 Partnerships, Collaborations, and Agreements:
7.2 Electronic Arts, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Research & Development Expenses
7.2.4 Recent strategies and developments:
7.2.4.1 Partnerships, Collaborations, and Agreements:
7.3 Activision Blizzard, Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Recent strategies and developments:
7.3.4.1 Partnerships, Collaborations, and Agreements:
7.4 ironSource Ltd.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Regional Analysis
7.4.4 Research & Development Expense
7.5 WPP Plc
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental and Regional Analysis
7.5.4 Recent strategies and developments:
7.5.4.1 Partnerships, Collaborations, and Agreements:
7.6 Motive Interactive, Inc.
7.6.1 Company Overview
7.7 Playwire LLC
7.7.1 Company Overview
7.8 RapidFire, Inc.
7.8.1 Company Overview
7.9 Anzu Virtual Reality Ltd.
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Partnerships, Collaborations, and Agreements:
TABLE 1 Asia Pacific In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 2 Asia Pacific In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 3 Asia Pacific In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 4 Asia Pacific In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 5 Asia Pacific PC/Laptop Market by Country, 2018 - 2021, USD Million
TABLE 6 Asia Pacific PC/Laptop Market by Country, 2022 - 2028, USD Million
TABLE 7 Asia Pacific Smartphone/Tablet Market by Country, 2018 - 2021, USD Million
TABLE 8 Asia Pacific Smartphone/Tablet Market by Country, 2022 - 2028, USD Million
TABLE 9 Asia Pacific In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 10 Asia Pacific In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 11 Asia Pacific Static Ads Market by Country, 2018 - 2021, USD Million
TABLE 12 Asia Pacific Static Ads Market by Country, 2022 - 2028, USD Million
TABLE 13 Asia Pacific Dynamic Ads Market by Country, 2018 - 2021, USD Million
TABLE 14 Asia Pacific Dynamic Ads Market by Country, 2022 - 2028, USD Million
TABLE 15 Asia Pacific Advergaming Market by Country, 2018 - 2021, USD Million
TABLE 16 Asia Pacific Advergaming Market by Country, 2022 - 2028, USD Million
TABLE 17 Asia Pacific In-Game Advertising Market by Country, 2018 - 2021, USD Million
TABLE 18 Asia Pacific In-Game Advertising Market by Country, 2022 - 2028, USD Million
TABLE 19 China In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 20 China In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 21 China In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 22 China In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 23 China In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 24 China In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 25 Japan In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 26 Japan In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 27 Japan In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 28 Japan In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 29 Japan In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 30 Japan In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 31 India In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 32 India In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 33 India In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 34 India In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 35 India In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 36 India In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 37 South Korea In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 38 South Korea In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 39 South Korea In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 40 South Korea In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 41 South Korea In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 42 South Korea In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 43 Singapore In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 44 Singapore In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 45 Singapore In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 46 Singapore In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 47 Singapore In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 48 Singapore In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 49 Malaysia In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 50 Malaysia In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 51 Malaysia In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 52 Malaysia In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 53 Malaysia In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 54 Malaysia In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 55 Rest of Asia Pacific In-Game Advertising Market, 2018 - 2021, USD Million
TABLE 56 Rest of Asia Pacific In-Game Advertising Market, 2022 - 2028, USD Million
TABLE 57 Rest of Asia Pacific In-Game Advertising Market by Device Type, 2018 - 2021, USD Million
TABLE 58 Rest of Asia Pacific In-Game Advertising Market by Device Type, 2022 - 2028, USD Million
TABLE 59 Rest of Asia Pacific In-Game Advertising Market by Type, 2018 - 2021, USD Million
TABLE 60 Rest of Asia Pacific In-Game Advertising Market by Type, 2022 - 2028, USD Million
TABLE 61 Key Information – Google LLC
TABLE 62 Key information – Electronic Arts, Inc.
TABLE 63 Key Information – Activision Blizzard, Inc.
TABLE 64 Key Information – ironSource Ltd.
TABLE 65 Key Information – WPP Plc
TABLE 66 Key information – Motive Interactive, Inc.
TABLE 67 Key Information – Playwire LLC
TABLE 68 Key Information – RapidFire, Inc.
TABLE 69 Key Information – Anzu Virtual Reality Ltd.
List of Figures
FIG 1 Methodology for the research