Asia Pacific Anime Merchandising Market Size, Share & Trends Analysis Report By Distribution Channel (Online, and Offline), By Product, By Country and Growth Forecast, 2024 - 2031

The Asia Pacific Anime Merchandising Market would witness market growth of 9.3% CAGR during the forecast period (2024-2031).

The Japan market dominated the Asia Pacific Anime Merchandising Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,724.5 Million by 2031. The China market is registering a CAGR of 8.7% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 10.3% during (2024 - 2031).

Several factors drive the adoption of anime merchandising. Once a niche interest limited to Japan, anime has become a mainstream phenomenon across regions like North America, Europe, and Southeast Asia. Streaming platforms like Crunchyroll, Netflix, and Funimation have played a pivotal role in introducing anime to new audiences, creating a robust demand for associated merchandise.

The anime fanbase has grown beyond traditional demographics, encompassing diverse age groups, genders, and nationalities. This inclusivity has broadened the scope of the merchandise market, leading to product diversification. Events like Comic-Con, Anime Expo, and Japan Expo have become hubs for anime enthusiasts.

The rising gaming industries in India and Japan, alongside the booming anime industry, are creating a strong synergy that directly benefits this sector. In India, where gaming is experiencing rapid growth—expected to increase at a rate of 33% and reach INR 25,300 Cr by FY27—the surge in online gaming will likely amplify the appetite for anime merchandise. Online gaming platforms often feature anime-inspired content, from character designs to storylines, increasing anime's visibility within the gaming community. In Japan, the anime industry’s substantial market size of 2,742.2 billion JPY in 2021 underscores its immense popularity and cultural impact. This strong market foundation naturally extends to this merchandising, with a highly engaged consumer base avidly collecting a wide range of merchandise, from character plushies to limited-edition collaborations with gaming franchises. Thus, the confluence of these factors—rising gaming industries and a booming anime market—creates a powerful force driving the expansion of this merchandising.

Free Valuable Insights: The Global Anime Merchandising Market is Predict to reach USD 18.56 Billion by 2031, at a CAGR of 9.0%

Based on Distribution Channel, the market is segmented into Online, and Offline. Based on Product, the market is segmented into Figurine, Clothing, Board Games & Toys, Posters, Books, and Other Product. Based on countries, the market is segmented into Japan, China, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

• Bandai Namco Holdings Inc.
• Good Smile Company, Inc.
• Diamond Select Toys
• Studio Ghibli, Inc.
• Crunchyroll, LLC
• Bioworld Merchandising, Inc.
• Bushiroad Inc.
• Medicom Toy Corporation
• Atomic Flare

Asia Pacific Anime Merchandising Market Report Segmentation

By Distribution Channel

• Online
• Offline

By Product

• Figurine
• Clothing
• Board Games & Toys
• Posters
• Books
• Other Product

By Country

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Anime Merchandising Market, by Distribution Channel
1.4.2 Asia Pacific Anime Merchandising Market, by Product
1.4.3 Asia Pacific Anime Merchandising Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Asia Pacific Anime Merchandising Market by Distribution Channel
4.1 Asia Pacific Online Market by Country
4.2 Asia Pacific Offline Market by Country

Chapter 5. Asia Pacific Anime Merchandising Market by Product
5.1 Asia Pacific Figurine Market by Country
5.2 Asia Pacific Clothing Market by Country
5.3 Asia Pacific Board Games & Toys Market by Country
5.4 Asia Pacific Posters Market by Country
5.5 Asia Pacific Books Market by Country
5.6 Asia Pacific Other Product Market by Country

Chapter 6. Asia Pacific Anime Merchandising Market by Country
6.1 Japan Anime Merchandising Market
6.1.1 Japan Anime Merchandising Market by Distribution Channel
6.1.2 Japan Anime Merchandising Market by Product
6.2 China Anime Merchandising Market
6.2.1 China Anime Merchandising Market by Distribution Channel
6.2.2 China Anime Merchandising Market by Product
6.3 India Anime Merchandising Market
6.3.1 India Anime Merchandising Market by Distribution Channel
6.3.2 India Anime Merchandising Market by Product
6.4 South Korea Anime Merchandising Market
6.4.1 South Korea Anime Merchandising Market by Distribution Channel
6.4.2 South Korea Anime Merchandising Market by Product
6.5 Singapore Anime Merchandising Market
6.5.1 Singapore Anime Merchandising Market by Distribution Channel
6.5.2 Singapore Anime Merchandising Market by Product
6.6 Malaysia Anime Merchandising Market
6.6.1 Malaysia Anime Merchandising Market by Distribution Channel
6.6.2 Malaysia Anime Merchandising Market by Product
6.7 Rest of Asia Pacific Anime Merchandising Market
6.7.1 Rest of Asia Pacific Anime Merchandising Market by Distribution Channel
6.7.2 Rest of Asia Pacific Anime Merchandising Market by Product

Chapter 7. Company Profiles
7.1 Bandai Namco Holdings, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.2 Good Smile Company, Inc.
7.2.1 Company Overview
7.2.2 SWOT Analysis
7.3 Diamond Select Toys
7.3.1 Company Overview
7.3.2 SWOT Analysis
7.4 Studio Ghibli, Inc.
7.4.1 Company Overview
7.5 Crunchyroll, LLC
7.5.1 Company Overview
7.6 Bioworld Merchandising, Inc.
7.6.1 Company Overview
7.7 Bushiroad Inc.
7.7.1 Company Overview
7.8 Medicom Toy Corporation
7.8.1 Company Overview
7.9 Ufotable
7.9.1 Company Overview

TABLE 1 Asia Pacific Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 2 Asia Pacific Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 3 Asia Pacific Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 4 Asia Pacific Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 5 Asia Pacific Online Market by Country, 2020 - 2023, USD Million
TABLE 6 Asia Pacific Online Market by Country, 2024 - 2031, USD Million
TABLE 7 Asia Pacific Offline Market by Country, 2020 - 2023, USD Million
TABLE 8 Asia Pacific Offline Market by Country, 2024 - 2031, USD Million
TABLE 9 Asia Pacific Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 10 Asia Pacific Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 11 Asia Pacific Figurine Market by Country, 2020 - 2023, USD Million
TABLE 12 Asia Pacific Figurine Market by Country, 2024 - 2031, USD Million
TABLE 13 Asia Pacific Clothing Market by Country, 2020 - 2023, USD Million
TABLE 14 Asia Pacific Clothing Market by Country, 2024 - 2031, USD Million
TABLE 15 Asia Pacific Board Games & Toys Market by Country, 2020 - 2023, USD Million
TABLE 16 Asia Pacific Board Games & Toys Market by Country, 2024 - 2031, USD Million
TABLE 17 Asia Pacific Posters Market by Country, 2020 - 2023, USD Million
TABLE 18 Asia Pacific Posters Market by Country, 2024 - 2031, USD Million
TABLE 19 Asia Pacific Books Market by Country, 2020 - 2023, USD Million
TABLE 20 Asia Pacific Books Market by Country, 2024 - 2031, USD Million
TABLE 21 Asia Pacific Other Product Market by Country, 2020 - 2023, USD Million
TABLE 22 Asia Pacific Other Product Market by Country, 2024 - 2031, USD Million
TABLE 23 Asia Pacific Anime Merchandising Market by Country, 2020 - 2023, USD Million
TABLE 24 Asia Pacific Anime Merchandising Market by Country, 2024 - 2031, USD Million
TABLE 25 Japan Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 26 Japan Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 27 Japan Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 28 Japan Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 29 Japan Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 30 Japan Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 31 China Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 32 China Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 33 China Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 34 China Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 35 China Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 36 China Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 37 India Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 38 India Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 39 India Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 40 India Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 41 India Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 42 India Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 43 South Korea Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 44 South Korea Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 45 South Korea Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 46 South Korea Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 47 South Korea Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 48 South Korea Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 49 Singapore Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 50 Singapore Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 51 Singapore Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 52 Singapore Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 53 Singapore Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 54 Singapore Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 55 Malaysia Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 56 Malaysia Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 57 Malaysia Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 58 Malaysia Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 59 Malaysia Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 60 Malaysia Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 61 Rest of Asia Pacific Anime Merchandising Market, 2020 - 2023, USD Million
TABLE 62 Rest of Asia Pacific Anime Merchandising Market, 2024 - 2031, USD Million
TABLE 63 Rest of Asia Pacific Anime Merchandising Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 64 Rest of Asia Pacific Anime Merchandising Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 65 Rest of Asia Pacific Anime Merchandising Market by Product, 2020 - 2023, USD Million
TABLE 66 Rest of Asia Pacific Anime Merchandising Market by Product, 2024 - 2031, USD Million
TABLE 67 Key Information – Bandai Namco Holdings, Inc.
TABLE 68 Key Information – Good Smile Company, Inc.
TABLE 69 Key Information – Diamond Select Toys
TABLE 70 Key Information – Studio Ghibli, Inc.
TABLE 71 Key Information – Crunchyroll, LLC
TABLE 72 Key Information – Bioworld Merchandising, Inc.
TABLE 73 Key Information – Bushiroad Inc.
TABLE 74 Key Information – Medicom Toy Corporation
TABLE 75 Key Information – Ufotable

List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Anime Merchandising Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Anime Merchandising Market
FIG 4 Porter’s Five Forces Analysis – Anime Merchandising Market
FIG 5 Asia Pacific Anime Merchandising Market share by Distribution Channel, 2023
FIG 6 Asia Pacific Anime Merchandising Market share by Distribution Channel, 2031
FIG 7 Asia Pacific Anime Merchandising Market by Distribution Channel, 2020 - 2031, USD Million
FIG 8 Asia Pacific Anime Merchandising Market share by Product, 2023
FIG 9 Asia Pacific Anime Merchandising Market share by Product, 2031
FIG 10 Asia Pacific Anime Merchandising Market by Product, 2020 - 2031, USD Million
FIG 11 Asia Pacific Anime Merchandising Market share by Country, 2023
FIG 12 Asia Pacific Anime Merchandising Market share by Country, 2031
FIG 13 Asia Pacific Anime Merchandising Market by Country, 2020 - 2031, USD Million
FIG 14 SWOT Analysis: Good Smile Company, Inc.
FIG 15 SWOT Analysis: Diamond Select Toys