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The Global App Analytics Market size is expected to reach $3 billion by 2024, rising at a market growth of 19.4% CAGR during the forecast period. The app analytics technology helps to monitor the performance levels of mobile, desktop, and other device applications. Companies are adopting the app analytics software at a rapid scale to initiate better-informed and extensively data-driven decisions. The advent of new insights enables companies to enhance their product, marketing, and overall profitability. With the help of app analytics, organizations can unlock immense growth opportunities, however, without these; a company usually operates at great risks.
Global App Analytics Market Size
Source: KBV Research Analysis
The growth of the app analytics market is expected to be driven by the growing demand for mobile and web apps, the increased application of advertising through smartphones, as well as the increasing implementation of digital transformation strategies. Moreover, the growing investments in analytics technology are one of the main factors expected to increase market growth.
Based on Type, the market is segmented into Web App Analytics and Mobile App Analytics. Based on Application, the market is segmented into App Performance Analytics & Operations, User Analytics, Ad Monitoring & Marketing Analytics, and Revenue Analytics. Based on Component, the market is segmented into Software and Services. The software segment is expected to represent a higher market share among the components. Software for app analytics plays a crucial role in helping companies improve the revenue for their apps. It enables companies to track user and app performance information and also to track the number of mobile app downloads, track user locations and calculate the amount of time users spend on apps. This information is collected in different ways, such as real time use, time trends, geographical segmentation, device or operating system attributes.
App Analytics Market Share By Application
Source: KBV Research Analysis
Based on End User, the market is segmented into Gaming & Social Media, BFSI, Logistics, Travel & Hospitality, Retail & E-commerce, Media & Entertainment, Telecom & IT, and Others. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.
The KBV Cardinal Matrix is a visual representation about the key players in the industry. The matrix is designed considering the major strategic developments including Mergers & Acquisitions, product launches, partnership among others and the financial strength of the company in the considered years. The major strategies followed by the market participants are Product launches and Partnerships & Collaborations. Based on the Analysis presented in the Cardinal matrix, IBM Corporation and Adobe are some of the forerunners in the App Analytics market.
KBV Cardinal Matrix
Source: KBV Research Analysis, Company Publications and Secondary Research
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe Systems Inc., Mixpanel, Localytics, App Annie Inc., AppDynamics (Cisco Systems), Appsflyer Ltd., Appsee, Clevertap, IBM Corporation, and Countly.
Scope of the Study
- Web App Analytics
- Mobile App Analytics
- App Performance Analytics & Operations
- User Analytics
- Ad Monitoring & Marketing Analytics
- Revenue Analytics
By End User
- Gaming & Social Media
- Logistics, Travel & Hospitality
- Retail & E-commerce
- Media & Entertainment
- Telecom & IT
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Saudi Arabia
- South Africa
- Rest of LAMEA
- Adobe Systems Inc.
- App Annie Inc.
- AppDynamics (Cisco Systems)
- Appsflyer Ltd.
- IBM Corporation
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