Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global AdTech Market, by Enterprise Size
1.4.2 Global AdTech Market, by Platform
1.4.3 Global AdTech Market, by Solution
1.4.4 Global AdTech Market, by Advertising Type
1.4.5 Global AdTech Market, by Vertical
1.4.6 Global AdTech Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market composition & scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Geographical Expansions
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2019, Jan - 2023, Aug) Leading Players
4.4 Porter's Five Force Analysis
Chapter 5. Global AdTech Market by Enterprise Size
5.1 Global Large Enterprise Market by Region
5.2 Global Small & Medium Enterprise Market by Region
Chapter 6. Global AdTech Market by Platform
6.1 Global Mobile Market by Region
6.2 Global Web Market by Region
6.3 Global Others Market by Region
Chapter 7. Global AdTech Market by Solution
7.1 Global Demand-side Platforms (DSPs) Market by Region
7.2 Global Supply-side Platforms (SSPs) Market by Region
7.3 Global Data Management Platforms (DMPs) Market by Region
7.4 Global Ad Networks Market by Region
7.5 Global Others Market by Region
Chapter 8. Global AdTech Market by Advertising Type
8.1 Global Search & Display Advertising Market by Region
8.2 Global Mobile Advertising Market by Region
8.3 Global Email Marketing Market by Region
8.4 Global Programmatic Advertising Market by Region
8.5 Global Native Advertising & Others Market by Region
Chapter 9. Global AdTech Market by Vertical
9.1 Global Retail & Consumer Goods Market by Region
9.2 Global IT & Telecom Market by Region
9.3 Global BFSI Market by Region
9.4 Global Education Market by Region
9.5 Global Healthcare Market by Region
9.6 Global Media & Entertainment Market by Region
9.7 Global Others Market by Region
Chapter 10. Global AdTech Market by Region
10.1 North America AdTech Market
10.1.1 North America AdTech Market by Enterprise Size
10.1.1.1 North America Large Enterprise Market by Region
10.1.1.2 North America Small & Medium Enterprise Market by Region
10.1.2 North America AdTech Market by Platform
10.1.2.1 North America Mobile Market by Country
10.1.2.2 North America Web Market by Country
10.1.2.3 North America Others Market by Country
10.1.3 North America AdTech Market by Solution
10.1.3.1 North America Demand-side Platforms (DSPs) Market by Country
10.1.3.2 North America Supply-side Platforms (SSPs) Market by Country
10.1.3.3 North America Data Management Platforms (DMPs) Market by Country
10.1.3.4 North America Ad Networks Market by Country
10.1.3.5 North America Others Market by Country
10.1.4 North America AdTech Market by Advertising Type
10.1.4.1 North America Search & Display Advertising Market by Country
10.1.4.2 North America Mobile Advertising Market by Country
10.1.4.3 North America Email Marketing Market by Country
10.1.4.4 North America Programmatic Advertising Market by Country
10.1.4.5 North America Native Advertising & Others Market by Country
10.1.5 North America AdTech Market by Vertical
10.1.5.1 North America Retail & Consumer Goods Market by Country
10.1.5.2 North America IT & Telecom Market by Country
10.1.5.3 North America BFSI Market by Country
10.1.5.4 North America Education Market by Country
10.1.5.5 North America Healthcare Market by Country
10.1.5.6 North America Media & Entertainment Market by Country
10.1.5.7 North America Others Market by Country
10.1.6 North America AdTech Market by Country
10.1.6.1 US AdTech Market
10.1.6.1.1 US AdTech Market by Enterprise Size
10.1.6.1.2 US AdTech Market by Platform
10.1.6.1.3 US AdTech Market by Solution
10.1.6.1.4 US AdTech Market by Advertising Type
10.1.6.1.5 US AdTech Market by Vertical
10.1.6.2 Canada AdTech Market
10.1.6.2.1 Canada AdTech Market by Enterprise Size
10.1.6.2.2 Canada AdTech Market by Platform
10.1.6.2.3 Canada AdTech Market by Solution
10.1.6.2.4 Canada AdTech Market by Advertising Type
10.1.6.2.5 Canada AdTech Market by Vertical
10.1.6.3 Mexico AdTech Market
10.1.6.3.1 Mexico AdTech Market by Enterprise Size
10.1.6.3.2 Mexico AdTech Market by Platform
10.1.6.3.3 Mexico AdTech Market by Solution
10.1.6.3.4 Mexico AdTech Market by Advertising Type
10.1.6.3.5 Mexico AdTech Market by Vertical
10.1.6.4 Rest of North America AdTech Market
10.1.6.4.1 Rest of North America AdTech Market by Enterprise Size
10.1.6.4.2 Rest of North America AdTech Market by Platform
10.1.6.4.3 Rest of North America AdTech Market by Solution
10.1.6.4.4 Rest of North America AdTech Market by Advertising Type
10.1.6.4.5 Rest of North America AdTech Market by Vertical
10.2 Europe AdTech Market
10.2.1 Europe AdTech Market by Enterprise Size
10.2.1.1 Europe Large Enterprise Market by Country
10.2.1.2 Europe Small & Medium Enterprise Market by Country
10.2.2 Europe AdTech Market by Platform
10.2.2.1 Europe Mobile Market by Country
10.2.2.2 Europe Web Market by Country
10.2.2.3 Europe Others Market by Country
10.2.3 Europe AdTech Market by Solution
10.2.3.1 Europe Demand-side Platforms (DSPs) Market by Country
10.2.3.2 Europe Supply-side Platforms (SSPs) Market by Country
10.2.3.3 Europe Data Management Platforms (DMPs) Market by Country
10.2.3.4 Europe Ad Networks Market by Country
10.2.3.5 Europe Others Market by Country
10.2.4 Europe AdTech Market by Advertising Type
10.2.4.1 Europe Search & Display Advertising Market by Country
10.2.4.2 Europe Mobile Advertising Market by Country
10.2.4.3 Europe Email Marketing Market by Country
10.2.4.4 Europe Programmatic Advertising Market by Country
10.2.4.5 Europe Native Advertising & Others Market by Country
10.2.5 Europe AdTech Market by Vertical
10.2.5.1 Europe Retail & Consumer Goods Market by Country
10.2.5.2 Europe IT & Telecom Market by Country
10.2.5.3 Europe BFSI Market by Country
10.2.5.4 Europe Education Market by Country
10.2.5.5 Europe Healthcare Market by Country
10.2.5.6 Europe Media & Entertainment Market by Country
10.2.5.7 Europe Others Market by Country
10.2.6 Europe AdTech Market by Country
10.2.6.1 Germany AdTech Market
10.2.6.1.1 Germany AdTech Market by Enterprise Size
10.2.6.1.2 Germany AdTech Market by Platform
10.2.6.1.3 Germany AdTech Market by Solution
10.2.6.1.4 Germany AdTech Market by Advertising Type
10.2.6.1.5 Germany AdTech Market by Vertical
10.2.6.2 UK AdTech Market
10.2.6.2.1 UK AdTech Market by Enterprise Size
10.2.6.2.2 UK AdTech Market by Platform
10.2.6.2.3 UK AdTech Market by Solution
10.2.6.2.4 UK AdTech Market by Advertising Type
10.2.6.2.5 UK AdTech Market by Vertical
10.2.6.3 France AdTech Market
10.2.6.3.1 France AdTech Market by Enterprise Size
10.2.6.3.2 France AdTech Market by Platform
10.2.6.3.3 France AdTech Market by Solution
10.2.6.3.4 France AdTech Market by Advertising Type
10.2.6.3.5 France AdTech Market by Vertical
10.2.6.4 Russia AdTech Market
10.2.6.4.1 Russia AdTech Market by Enterprise Size
10.2.6.4.2 Russia AdTech Market by Platform
10.2.6.4.3 Russia AdTech Market by Solution
10.2.6.4.4 Russia AdTech Market by Advertising Type
10.2.6.4.5 Russia AdTech Market by Vertical
10.2.6.5 Spain AdTech Market
10.2.6.5.1 Spain AdTech Market by Enterprise Size
10.2.6.5.2 Spain AdTech Market by Platform
10.2.6.5.3 Spain AdTech Market by Solution
10.2.6.5.4 Spain AdTech Market by Advertising Type
10.2.6.5.5 Spain AdTech Market by Vertical
10.2.6.6 Italy AdTech Market
10.2.6.6.1 Italy AdTech Market by Enterprise Size
10.2.6.6.2 Italy AdTech Market by Platform
10.2.6.6.3 Italy AdTech Market by Solution
10.2.6.6.4 Italy AdTech Market by Advertising Type
10.2.6.6.5 Italy AdTech Market by Vertical
10.2.6.7 Rest of Europe AdTech Market
10.2.6.7.1 Rest of Europe AdTech Market by Enterprise Size
10.2.6.7.2 Rest of Europe AdTech Market by Platform
10.2.6.7.3 Rest of Europe AdTech Market by Solution
10.2.6.7.4 Rest of Europe AdTech Market by Advertising Type
10.2.6.7.5 Rest of Europe AdTech Market by Vertical
10.3 Asia Pacific AdTech Market
10.3.1 Asia Pacific AdTech Market by Enterprise Size
10.3.1.1 Asia Pacific Large Enterprise Market by Country
10.3.1.2 Asia Pacific Small & Medium Enterprise Market by Country
10.3.2 Asia Pacific AdTech Market by Platform
10.3.2.1 Asia Pacific Mobile Market by Country
10.3.2.2 Asia Pacific Web Market by Country
10.3.2.3 Asia Pacific Others Market by Country
10.3.3 Asia Pacific AdTech Market by Solution
10.3.3.1 Asia Pacific Demand-side Platforms (DSPs) Market by Country
10.3.3.2 Asia Pacific Supply-side Platforms (SSPs) Market by Country
10.3.3.3 Asia Pacific Data Management Platforms (DMPs) Market by Country
10.3.3.4 Asia Pacific Ad Networks Market by Country
10.3.3.5 Asia Pacific Others Market by Country
10.3.4 Asia Pacific AdTech Market by Advertising Type
10.3.4.1 Asia Pacific Search & Display Advertising Market by Country
10.3.4.2 Asia Pacific Mobile Advertising Market by Country
10.3.4.3 Asia Pacific Email Marketing Market by Country
10.3.4.4 Asia Pacific Programmatic Advertising Market by Country
10.3.4.5 Asia Pacific Native Advertising & Others Market by Country
10.3.5 Asia Pacific AdTech Market by Vertical
10.3.5.1 Asia Pacific Retail & Consumer Goods Market by Country
10.3.5.2 Asia Pacific IT & Telecom Market by Country
10.3.5.3 Asia Pacific BFSI Market by Country
10.3.5.4 Asia Pacific Education Market by Country
10.3.5.5 Asia Pacific Healthcare Market by Country
10.3.5.6 Asia Pacific Media & Entertainment Market by Country
10.3.5.7 Asia Pacific Others Market by Country
10.3.6 Asia Pacific AdTech Market by Country
10.3.6.1 China AdTech Market
10.3.6.1.1 China AdTech Market by Enterprise Size
10.3.6.1.2 China AdTech Market by Platform
10.3.6.1.3 China AdTech Market by Solution
10.3.6.1.4 China AdTech Market by Advertising Type
10.3.6.1.5 China AdTech Market by Vertical
10.3.6.2 Japan AdTech Market
10.3.6.2.1 Japan AdTech Market by Enterprise Size
10.3.6.2.2 Japan AdTech Market by Platform
10.3.6.2.3 Japan AdTech Market by Solution
10.3.6.2.4 Japan AdTech Market by Advertising Type
10.3.6.2.5 Japan AdTech Market by Vertical
10.3.6.3 India AdTech Market
10.3.6.3.1 India AdTech Market by Enterprise Size
10.3.6.3.2 India AdTech Market by Platform
10.3.6.3.3 India AdTech Market by Solution
10.3.6.3.4 India AdTech Market by Advertising Type
10.3.6.3.5 India AdTech Market by Vertical
10.3.6.4 South Korea AdTech Market
10.3.6.4.1 South Korea AdTech Market by Enterprise Size
10.3.6.4.2 South Korea AdTech Market by Platform
10.3.6.4.3 South Korea AdTech Market by Solution
10.3.6.4.4 South Korea AdTech Market by Advertising Type
10.3.6.4.5 South Korea AdTech Market by Vertical
10.3.6.5 Singapore AdTech Market
10.3.6.5.1 Singapore AdTech Market by Enterprise Size
10.3.6.5.2 Singapore AdTech Market by Platform
10.3.6.5.3 Singapore AdTech Market by Solution
10.3.6.5.4 Singapore AdTech Market by Advertising Type
10.3.6.5.5 Singapore AdTech Market by Vertical
10.3.6.6 Malaysia AdTech Market
10.3.6.6.1 Malaysia AdTech Market by Enterprise Size
10.3.6.6.2 Malaysia AdTech Market by Platform
10.3.6.6.3 Malaysia AdTech Market by Solution
10.3.6.6.4 Malaysia AdTech Market by Advertising Type
10.3.6.6.5 Malaysia AdTech Market by Vertical
10.3.6.7 Rest of Asia Pacific AdTech Market
10.3.6.7.1 Rest of Asia Pacific AdTech Market by Enterprise Size
10.3.6.7.2 Rest of Asia Pacific AdTech Market by Platform
10.3.6.7.3 Rest of Asia Pacific AdTech Market by Solution
10.3.6.7.4 Rest of Asia Pacific AdTech Market by Advertising Type
10.3.6.7.5 Rest of Asia Pacific AdTech Market by Vertical
10.4 LAMEA AdTech Market
10.4.1 LAMEA AdTech Market by Enterprise Size
10.4.1.1 LAMEA Large Enterprise Market by Country
10.4.1.2 LAMEA Small & Medium Enterprise Market by Country
10.4.2 LAMEA AdTech Market by Platform
10.4.2.1 LAMEA Mobile Market by Country
10.4.2.2 LAMEA Web Market by Country
10.4.2.3 LAMEA Others Market by Country
10.4.3 LAMEA AdTech Market by Solution
10.4.3.1 LAMEA Demand-side Platforms (DSPs) Market by Country
10.4.3.2 LAMEA Supply-side Platforms (SSPs) Market by Country
10.4.3.3 LAMEA Data Management Platforms (DMPs) Market by Country
10.4.3.4 LAMEA Ad Networks Market by Country
10.4.3.5 LAMEA Others Market by Country
10.4.4 LAMEA AdTech Market by Advertising Type
10.4.4.1 LAMEA Search & Display Advertising Market by Country
10.4.4.2 LAMEA Mobile Advertising Market by Country
10.4.4.3 LAMEA Email Marketing Market by Country
10.4.4.4 LAMEA Programmatic Advertising Market by Country
10.4.4.5 LAMEA Native Advertising & Others Market by Country
10.4.5 LAMEA AdTech Market by Vertical
10.4.5.1 LAMEA Retail & Consumer Goods Market by Country
10.4.5.2 LAMEA IT & Telecom Market by Country
10.4.5.3 LAMEA BFSI Market by Country
10.4.5.4 LAMEA Education Market by Country
10.4.5.5 LAMEA Healthcare Market by Country
10.4.5.6 LAMEA Media & Entertainment Market by Country
10.4.5.7 LAMEA Others Market by Country
10.4.6 LAMEA AdTech Market by Country
10.4.6.1 Brazil AdTech Market
10.4.6.1.1 Brazil AdTech Market by Enterprise Size
10.4.6.1.2 Brazil AdTech Market by Platform
10.4.6.1.3 Brazil AdTech Market by Solution
10.4.6.1.4 Brazil AdTech Market by Advertising Type
10.4.6.1.5 Brazil AdTech Market by Vertical
10.4.6.2 Argentina AdTech Market
10.4.6.2.1 Argentina AdTech Market by Enterprise Size
10.4.6.2.2 Argentina AdTech Market by Platform
10.4.6.2.3 Argentina AdTech Market by Solution
10.4.6.2.4 Argentina AdTech Market by Advertising Type
10.4.6.2.5 Argentina AdTech Market by Vertical
10.4.6.3 UAE AdTech Market
10.4.6.3.1 UAE AdTech Market by Enterprise Size
10.4.6.3.2 UAE AdTech Market by Platform
10.4.6.3.3 UAE AdTech Market by Solution
10.4.6.3.4 UAE AdTech Market by Advertising Type
10.4.6.3.5 UAE AdTech Market by Vertical
10.4.6.4 Saudi Arabia AdTech Market
10.4.6.4.1 Saudi Arabia AdTech Market by Enterprise Size
10.4.6.4.2 Saudi Arabia AdTech Market by Platform
10.4.6.4.3 Saudi Arabia AdTech Market by Solution
10.4.6.4.4 Saudi Arabia AdTech Market by Advertising Type
10.4.6.4.5 Saudi Arabia AdTech Market by Vertical
10.4.6.5 South Africa AdTech Market
10.4.6.5.1 South Africa AdTech Market by Enterprise Size
10.4.6.5.2 South Africa AdTech Market by Platform
10.4.6.5.3 South Africa AdTech Market by Solution
10.4.6.5.4 South Africa AdTech Market by Advertising Type
10.4.6.5.5 South Africa AdTech Market by Vertical
10.4.6.6 Nigeria AdTech Market
10.4.6.6.1 Nigeria AdTech Market by Enterprise Size
10.4.6.6.2 Nigeria AdTech Market by Platform
10.4.6.6.3 Nigeria AdTech Market by Solution
10.4.6.6.4 Nigeria AdTech Market by Advertising Type
10.4.6.6.5 Nigeria AdTech Market by Vertical
10.4.6.7 Rest of LAMEA AdTech Market
10.4.6.7.1 Rest of LAMEA AdTech Market by Enterprise Size
10.4.6.7.2 Rest of LAMEA AdTech Market by Platform
10.4.6.7.3 Rest of LAMEA AdTech Market by Solution
10.4.6.7.4 Rest of LAMEA AdTech Market by Advertising Type
10.4.6.7.5 Rest of LAMEA AdTech Market by Vertical
Chapter 11. Company Profiles
11.1 Adobe, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expense
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.6 SWOT Analysis
11.2 Alibaba Group Holding Limited
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental Analysis
11.2.4 Recent strategies and developments:
11.2.4.1 Geographical Expansions:
11.2.5 SWOT Analysis
11.3 Facebook (Meta Platforms, Inc.)
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segment and Regional Analysis
11.3.4 Research & Development Expense
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Microsoft Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expenses
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.5.3 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 Google LLC (Alphabet, Inc.)
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Segmental and Regional Analysis
11.5.4 Research & Development Expense
11.5.5 Recent strategies and developments:
11.5.5.1 Partnerships, Collaborations, and Agreements:
11.5.5.2 Product Launches and Product Expansions:
11.5.6 SWOT Analysis
11.6 X Corp. (Twitter, Inc.)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.5.2 Product Launches and Product Expansions:
11.7 Oracle Corporation
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expense
11.7.5 Recent strategies and developments:
11.7.5.1 Partnerships, Collaborations, and Agreements:
11.7.5.2 Product Launches and Product Expansions:
11.7.6 SWOT Analysis
11.8 Criteo S.A.
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expense
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Acquisition and Mergers:
11.8.5.3 Product Launches and Product Expansions:
11.8.5.4 Geographical Expansions:
11.8.6 SWOT Analysis
11.9 Amazon.com, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental Analysis
11.9.4 Recent strategies and developments:
11.9.4.1 Partnerships, Collaborations, and Agreements:
11.9.4.2 Product Launches and Product Expansions:
11.9.4.3 Acquisition and Mergers:
11.9.5 SWOT Analysis
11.10. Magnite, Inc. (SpotX)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Technology & Development Expenses
11.10.5 Recent strategies and developments:
11.10.5.1 Partnerships, Collaborations, and Agreements:
11.10.5.2 Product Launches and Product Expansions:
11.10.6 SWOT Analysis
Chapter 12. Winning Imperatives for AdTech Market
Unique Offerings 
