The Global Video Streaming Software Market size is expected to reach $18.09 billion by 2027, rising at a market growth of 15.9% CAGR during the forecast period.
Video streaming is defined as the constant transmission of different video files from a server to a viewer. Through this process, users do not need to download videos and can simply watch videos online. This streamed video content can range from movies, TV shows, and live-streamed content. Some of the major platforms that offer streaming videos to their subscribers are Hulu and Netflix.
The high penetration of smartphones and the growing population of internet users across the world are estimated to propel the growth of the video streaming software market during the forecast period. In addition, the technological advancements in the digital media sector are further projected to fuel the growth of the video streaming software market over the forecast period.
Moreover, the acceptance of video content for educational purposes has been increased due to a substantial increase in the consumption and simple access to video content because of the massive penetration of smartphones and the high availability of the internet.
The massive deployment of digital media across several industries has given rise to the increased viewer preference toward various streaming solutions and services, hence offering new growth avenues for the players operating in the video streaming software market.

The outbreak of the COVID-19 pandemic has impacted various aspects of the business domain. The video streaming software market is positively impacted by the pandemic. There are several restrictions and regulations imposed on people as well as businesses including the travel ban, lockdown, and social distancing, which encouraged people to better engage in the virtual world through videos. The lockdown has increased the demand for more video content and boosted the popularity of VoD and OTT subscriptions, as people were forced to stay inside their own homes.
Along with that, several business organizations and companies have also adopted work from home culture, which compelled them to use video streaming as their communication model for business continuity and thus, augmented the demand for video streaming software in the market.
The increasing population of smartphone users and high penetration of the internet are among the key aspects expanding the number of online users. This would further augment the demand for real-time video services that would open new growth avenues for the video streaming software market during the forecast period. The number of smartphone users will constantly increase in the future years, which would accelerate the growth of the video streaming software market during the forecast period. Also, the consumption of video content has surged across the world that would accelerate the market growth.
The increasing popularity of OTT platforms like Netflix and Amazon Prime across the world is estimated to augment the growth of the video streaming software market over the forecast period. Additionally, the increasing demand for high-quality video content by the audience is encouraging these platforms to introduce better video content on their platform and hence, fueling the growth of the video streaming software market over the forecast period.
There is a surge in the demand for more exclusive video content, which is encouraging enterprises to invest more in various phases of the video streaming process to improve their video creation process. One of the key challenges faced by video content creators is the duplication of their video content around numerous regions and different industrial verticals. These kinds of problems add to the total cost of the content for the organizations. The piracy of video content is very high around the world that would hinder the demand for video streaming software around the world.

The video streaming software market is fragmented into services and solutions. The solutions segment is projected to acquire the highest share in the market over the forecast period. By adopting video streaming solutions, companies become empowered to better manage, centralize, and securely provide videos. In addition, video streaming solutions assist in managing all the activities, from recording to ingestion to the final delivery, on end-user devices.
The video streaming software market is segmented into On-premises and Cloud. The cloud deployment segment is estimated to display a promising growth rate over the forecast period. It is because cloud-based video streaming platforms offer numerous benefits like easy deployment, low operational expenses, scalability, and simple collaboration.
The video streaming software market is fragmented into media & entertainment, BFSI, academia & education, healthcare, government, and other verticals. Among all, the academia and education segment is anticipated to exhibit the highest growth rate over the forecast period.
| Report Attribute | Details |
|---|---|
| Market size value in 2020 | USD 15.5 Billion |
| Market size forecast in 2027 | USD 18.09 billion |
| Base Year | 2020 |
| Historical Period | 2017 to 2019 |
| Forecast Period | 2021 to 2027 |
| Revenue Growth Rate | CAGR of 15.9% from 2021 to 2027 |
| Number of Pages | 288 |
| Number of Tables | 464 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Companies Strategic Developments, Company Profiling |
| Segments covered | Type, Distribution Channel, Route of Administration, Drug Class, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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The video streaming software market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific is estimated to display the highest growth rate over the forecast period. It is due to the improving technological infrastructure of this region. As emerging nations are highly inclining toward the usage of video streaming platforms in order to enhance and simplify their business processes, the demand for these video solutions would fuel in this region.
Free Valuable Insights: Global Video Streaming Software Market size to reach USD 18.09 billion by 2027

The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; IBM Corporation is the forerunners in the Video Streaming Software Market. Companies such as Haivision Systems, Inc., Brightcove, Inc. etc. are some of the key innovators in the Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Brightcove, Inc., Panopto, Inc., Kaltura, Inc., Vimeo.com, Inc. (IAC Group), Qumu Corporation, Haivision Systems Inc., Sonic Foundry, Inc., Plantronics, Inc. (Polycom, Inc.), and Vbrick Systems, Inc.
By Component
By Deployment
By Streaming
By End User
By Geography
The global video streaming software market size is expected to reach $18.09 billion by 2027.
Rising penetration of internet users and smartphones are driving the market in coming years, however, The huge cost of content creation and the growing concerns regarding content piracy limited the growth of the market.
IBM Corporation, Brightcove, Inc., Panopto, Inc., Kaltura, Inc., Vimeo.com, Inc. (IAC Group), Qumu Corporation, Haivision Systems Inc., Sonic Foundry, Inc., Plantronics, Inc. (Polycom, Inc.), and Vbrick Systems, Inc.
The expected CAGR of the video streaming software market is 15.9% from 2021 to 2027.
Yes, Along with that, several business organizations and companies have also adopted work from home culture, which compelled them to use video streaming as their communication model for business continuity and thus, augmented the demand for video streaming software in the market.
North America is anticipated to acquire the largest share in the video streaming software market over the forecast period.
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