The Global Ready to Drink Shakes Market size is expected to reach $15.9 billion by 2030, rising at a market growth of 6.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,496.6 million units (200 ml -pack of 6, experiencing a growth of 6.7% (2019-2022).
The compact and portable nature of RTD shakes makes them easily accessible in various settings. Whether stored in a gym bag, desk drawer, or refrigerator, these beverages are designed to be carried and consumed at any time, fitting seamlessly into the lifestyles of busy individuals. Consequently, the bottles segment would generate a 50 % share of the market by 2030. Also, Russia would utilize 55.57 million units (200 ML - PACK OF 6) of bottles by 2030.For those who prioritize efficiency, the simplicity of opening a bottle and consuming a complete, balanced drink is a compelling factor. Thus, these aspects will boost the demand in the segment.
The major strategies followed by the market participants are product launch as the key developmental strategy to keep pace with the changing demands of end users. For instance, In January 2024, Abbott Laboratories has introduced a new brand named PROTALITY, featuring a high-protein nutrition shake designed to cater to individuals seeking weight loss while prioritizing muscle maintenance and nutritional balance. In June 2023, PepsiCo, Inc. introduced an enhanced version of Pepsi Zero Sugar. The updated recipe of Pepsi Zero Sugar incorporates a new sweetener system, resulting in a more invigorating and intensified flavor profile compared to the previous iteration of Pepsi Zero Sugar.
Based on the Analysis presented in the KBV Cardinal matrix; The Coca Cola Company, PepsiCo, Inc., Nestle S.A and Abbott Laboratories are the forerunners in the Ready to Drink Shakes Market. In November, 2023, Honest Tea, Inc., a subsidiary of The Coca-Cola Company, introduced a fresh ready-to-drink beverage category under the name Honest Tea. This new line features iced green tea available in lemon-Tulsi and mango varieties. The primary objective of this launch is to offer consumers a broader selection of beverage choices. And Companies such as Danone, S.A., Hormel Foods Corporation, and Kellogg Company are some of the key innovators in Market.
Consumers are increasingly looking for products that go beyond basic nutrition and provide a well-rounded profile of essential nutrients. RTD shakes have responded by formulating beverages that include proteins, fibers, vitamins, and minerals, offering a convenient way for individuals to meet their nutritional needs. Hence, these aspects will lead to increased demand for market.
RTD shakes designed for older consumers often feature nutrient-dense formulations. These beverages are enriched with essential vitamins and minerals to meet the changing nutritional requirements associated with aging. Thus, these aspects can help in the growth of the market.
The processing involved in achieving shelf stability often includes additives and preservatives. Some consumers express concerns about the presence of these ingredients in their food and beverages, associating them with potential health risks. Thus, these aspects can restrain the growth of the market.
Drivers 
Restraints 
Opportunities 
Challenges On the basis of distribution channel, the market is divided into supermarkets & hypermarkets, convenience stores, and online. The supermarkets and hypermarkets segment recorded the 45.58 % revenue share in the market in 2022. The shelf space available in supermarkets and hypermarkets allows for a diverse selection of RTD shakes from various brands. Consumers can choose from different flavors, formulations, and brands, providing ample options to cater to their tastes and preferences. Supermarkets and hypermarkets often use strategic promotional displays and merchandising techniques to highlight RTD shakes. Therefore, these aspects will lead to enhanced growth in the segment.
Based on type, the market is segmented into bottles, cans, and tetra packs. In 2022, the cans segment garnered a 33.2 % revenue share in the market. In terms of volume, cans segment would register 471.9 million units (200 ml – pack of 6) in 2022. Canned RTD shakes offer convenience and portability, making them an attractive option for busy-conscious consumers. The sealed and airtight nature of cans helps preserve the freshness and quality of the beverage for a longer duration, reducing the risk of spoilage and waste. Hence, these factors will assist in the growth of the segment.
Free Valuable Insights: Global Ready to Drink Shakes Market size to reach USD 15.9 Billion by 2030
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired a 29.88 % revenue share in the market. Europe has been witnessing a growing emphasis on health and wellness, with consumers seeking convenient yet nutritious options. RTD shakes, positioned as on-the-go health solutions, are likely to benefit from this trend. The busy lifestyles of European consumers, especially in urban areas, contribute to the demand for convenient food and beverage options. RTD shakes align with the need for quick and accessible nutrition. Hence, these aspects will lead to increased demand in the segment.
The ready-to-drink (RTD) shakes market is characterized by intense competition among established brands like Ensure, Premier Protein, Muscle Milk, and Orgain, as well as newer entrants vying for market share by offering innovative formulations, flavors, and packaging to cater to the growing demand for convenient and nutritious beverages driven by health-conscious consumers with busy lifestyles. Key players in the market are Nestle S.A, The Coca Cola Company and PepsiCo, Inc. and compete on factors such as taste, nutritional content, brand reputation, distribution channels, and marketing strategies, while also focusing on specific consumer segments such as athletes, fitness enthusiasts, or those seeking meal replacement options. Product innovation and differentiation, along with strategic partnerships with retailers and gyms, are crucial for companies to stand out in this crowded and dynamic market.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 10 Billion |
| Market size forecast in 2030 | USD 15.9 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 6.1% from 2023 to 2030 |
| Number of Pages | 284 |
| Number of Table | 513 |
| Quantitative Data | Volume in Million Units (200 ml – pack of 6), Revenue in USD Billion, and CAGR from 2019 to 2030 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Type, Distribution Channel, Region |
| Country scope |
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| Companies Included | Abbott Laboratories, Kellogg Company, The Coca Cola Company, PepsiCo, Inc., Nestle S.A., Hormel Foods Corporation (MegaMex Foods, LLC), Danone S.A., Campbell Soup Company, KeHE Distributors, LLC, Huel GmbH |
By Type (Volume, Million Units (200ml-pack of 6), USD Billion, 2019-2030)
By Distribution Channel (Volume, Million Units (200ml-pack of 6), USD Billion, 2019-2030)
By Geography (Volume, Million Units (200ml-pack of 6), USD Billion, 2019-2030)
This Market size is expected to reach $15.9 billion by 2030.
Rising Prevalence Of Convenience And On-The-Go Lifestyle are driving the Market in coming years, however, Perception Of Processing About Ready To Drink Shakes restraints the growth of the Market.
Abbott Laboratories, Kellogg Company, The Coca Cola Company, PepsiCo, Inc., Nestle S.A., Hormel Foods Corporation (MegaMex Foods, LLC), Danone S.A., Campbell Soup Company, KeHE Distributors, LLC, Huel GmbH
In the year 2022, the market attained a volume of 1,496.6 million units (200 ml -pack of 6, experiencing a growth of 6.7% (2019-2022).
The Bottles segment is leading the Market by Type in 2022 there by, achieving a market value of $7.7 Billion by 2030.
The North America region dominated the Market by Region in 2022 there by, achieving a market value of $5 Billion by 2030, growing at a CAGR of 5.5 % during the forecast period.
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