According to a new report, published by KBV research, The Global Wi-Fi Analytics Market size is expected to reach $27.5 billion by 2030, rising at a market growth of 22.2% CAGR during the forecast period.
The Software segment is generating the highest revenue in the Global Wi-Fi Analytics Market, By Component in 2022; thereby, achieving a market value of $18.3 billion by 2030. Wi-Fi analytics software maintains a comprehensive inventory of connected devices, including information about device types, operating systems, and capabilities. This feature is crucial for managing and securing the diverse array of devices accessing Wi-Fi networks, allowing organizations to enforce policies and ensure compatibility. Security features embedded in Wi-Fi analytics software help detect and mitigate potential threats to the network. This includes identifying unauthorized devices, detecting suspicious behavior, and alerting administrators to potential security risks.
The Wi-Fi Marketing Analytics segment is experiencing a CAGR of 22.9% during (2023 - 2030). Wi-Fi marketing analytics leverages location data to enable location-based marketing strategies. Businesses can offer customers targeted messaging, promotions, or discounts depending on their real-time location within a physical space. This approach enhances the relevance of marketing communications and encourages immediate action. Wi-Fi marketing analytics contributes to mapping the customer journey within physical spaces. This involves analyzing touchpoints and interactions at various stages of the customer journey. Businesses can optimize these touchpoints to create a seamless and engaging customer experience.
The Cloud segment is leading the Global Wi-Fi Analytics Market, By Deployment in 2022; thereby, achieving a market value of $20.4 billion by 2030. Cloud-based Wi-Fi analytics solutions offer rapid deployment, enabling organizations to get up and running quickly. This accelerated implementation reduces time-to-value, allowing businesses to derive insights from their Wi-Fi data more promptly. Cloud solutions can automatically scale resources to handle peak loads, ensuring optimal performance during periods of increased activity. This is particularly beneficial for organizations experiencing seasonal fluctuations or sudden spikes in data traffic. Cloud-based Wi-Fi analytics solutions seamlessly integrate with other cloud services and applications.
The Travel & Transportation segment is registering a CAGR of 22.7% during (2023 - 2030). Wi-Fi analytics is widely utilized to provide in-flight connectivity services. Airlines leverage analytics to monitor and manage network performance, track passenger usage patterns, and optimize bandwidth allocation, ensuring a seamless and reliable internet experience for passengers. Airports use Wi-Fi analytics to optimize operational efficiency. This includes monitoring passenger flows, managing queues, and analyzing dwell times at different airport zones. This information helps airports improve resource allocation, enhance security measures, and streamline passenger processes. Airlines use Wi-Fi analytics to enhance crew efficiency.
The North America region dominated the Global Wi-Fi Analytics Market, By Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $9 billion by 2030. The Asia Pacific region is anticipating a CAGR of 23% during (2023 - 2030). Additionally, The Europe market would exhibit a CAGR of 22% during (2023 - 2030).
Full Report: https://www.kbvresearch.com/wi-fi-analytics-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country-wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Cisco Systems Inc., Aruba Networks (Hewlett Packard Enterprise Company), Fortinet, Inc., Extreme Networks, Inc., Hughes Network Systems, LLC (EchoStar Corporation), Singtel (Temasek Holdings (Private) Limited), MetTel, GoZone WiFi LLC, Bloom Intelligence LLC, and Cloud4Wi, Inc.
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By Deployment
By End-use
By Geography
Companies Profiled
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