According to a new report, published by KBV research, The Global Virtual Influencer Market size is expected to reach $37.8 billion by 2030, rising at a market growth of 38.1% CAGR during the forecast period.
The Services segment is experiencing a CAGR of 39.1% during (2023 - 2030). Agencies and specialists offer services to create virtual influencers from scratch. This involves designing virtual influencers' visual appearance, personality traits, and backstories that align with brand objectives and target audience preferences. Services related to content strategy encompass planning and developing a comprehensive content calendar for these influencers. Content creation services involve producing images, videos, interactive content, and engaging narratives that resonate with the target audience.
The Human Avatar segment is leading the Global Virtual Influencer Market, By Type in 2022; thereby, achieving a market value of $24.9 billion by 2030. Human avatar virtual influencers are employed by brands for endorsements and marketing campaigns. Their digital nature allows for seamless integration into various brand narratives, and they can serve as charismatic spokespeople across different industries. These digital personas provide a canvas for creative expression and serve as trendsetters in the virtual fashion landscape. These digital personas play a role in hosting virtual events, launches, and experiences. They provide a dynamic and interactive presence, enhancing audience engagement in a virtual setting.
The Food & Entertainment segment is registering a CAGR of 37.7% during (2023 - 2030). In the food industry, virtual influencers can host virtual cooking shows showcasing recipes, culinary techniques, and food pairings. This interactive and immersive approach allows audiences to engage with the content and fosters a connection with the virtual influencer. Virtual influencers excel in storytelling, bringing brand narratives to life engagingly and entertainingly. Whether promoting a new food product or a special entertainment event, these influencers contribute to developing compelling and memorable stories.
Full Report: https://www.kbvresearch.com/virtual-influencer-market/
The North America region dominated the Global Virtual Influencer Market, By Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $14.7 billion by 2030. The Europe region is poised to grow a CAGR of 37.8% during (2023 - 2030). Additionally, The Asia Pacific region would witness a CAGR of 39.5% during (2023 - 2030).
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