According to a new report, published by KBV research, The Global UI/UX Market size is expected to reach USD 15.61 billion by 2032, rising at a market growth of 32.4% CAGR during the forecast period.
The global UI/UX market has developed as one of the most essential aspects of digital technology, evolving from a niche discipline to a core business function. In the earliest phase, user interaction with machines was limited to basic commands and text-based inputs. Over time, the emergence of graphical user interfaces transformed computing by making it more visual, interactive, and accessible. As personal computers spread worldwide, design began to move from being a purely functional layer to one that considered user satisfaction, aesthetics, and efficiency.

The Cloud segment dominated the Global UI/UX Market by Deployment in 2024, growing at a CAGR of 32.6 % during the forecast period. Organizations are increasingly adopting cloud-based UI/UX solutions to streamline design processes, enable real-time collaboration, and enhance accessibility across teams. With the rise of remote work and distributed design teams, cloud deployment allows for seamless integration with project management and development tools, supporting faster design cycles and innovation. The cloud model also reduces infrastructure costs while offering continuous updates, making it the preferred choice for enterprises, startups, and digital-first companies seeking agility and efficiency.
The Large Enterprises segment is leading the Global UI/UX Market by Enterprise Size in 2024; thereby, achieving a market value of $9.17 billion by 2032. As these organizations have the resources to invest heavily in advanced design tools, platforms, and skilled professionals. Large companies often operate in competitive industries such as technology, finance, retail, and healthcare, where delivering superior user experiences is critical for customer retention and brand differentiation. They also integrate UI/UX solutions into broader digital transformation initiatives, ensuring consistency across multiple digital touchpoints. With the scale and budget to adopt cutting-edge design systems, large enterprises continue to lead demand in this market.
The E-commerce segment dominated the Global UI/UX Market by End-user in 2024, growing at a CAGR of 31.1 % during the forecast period. Businesses in this sector depend heavily on intuitive and engaging interfaces to attract and retain customers. With the rapid growth of online shopping, companies are investing in advanced design solutions that optimize navigation, simplify checkout processes, and personalize customer journeys. A seamless UI/UX not only enhances user satisfaction but also directly impacts conversion rates and sales, making it a top priority for e-commerce platforms globally.
Full Report: https://www.kbvresearch.com/ui-ux-market/
The North America region dominated the Global Other End-user Market by Region in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $439.2 million by 2032. The Asia Pacific region is experiencing a CAGR of 34.5% during (2025 - 2032). Additionally, The Europe region would exhibit a CAGR of 33% during (2025 - 2032).
By Deployment
By Enterprise Size
By End User
By Geography