According to a new report, published by KBV research, The Global Synthetic Media Market size is expected to reach $17.17 billion by 2032, rising at a market growth of 17.4% CAGR during the forecast period.
The global synthetic media market has changed into one of the most important and complicated parts of the larger artificial intelligence ecosystem. Deep learning, generative adversarial networks (GANs), diffusion models, and natural language processing are some of the technologies that may create or change synthetic media, which includes text, photos, videos, and audio. The advent of generative AI after 2017, especially the public release of deep learning frameworks and models that made it possible to automatically create lifelike images and speech that sounded like a person, is what led to its popularity.
The Solution segment is experiencing a CAGR of 17.1 % during the forecast period. Organizations are increasingly relying on ai-powered tools that generate synthetic visuals, voices, and avatars to create scalable, personalized, and cost-efficient content. The ease of integration, automation capabilities, and ability to produce high-quality media without traditional production costs are some of the key factors driving demand for synthetic media solutions.
The Generative AI segment led the maximum revenue in the Global Synthetic Media Market by Technology in 2024, thereby, achieving a market value of $5.7 billion by 2032. Its growing influence can be attributed to its ability to create high-quality, human-like content across various formats such as images, videos, and text. Generative ai tools are being increasingly used in marketing, entertainment, gaming, and design applications, allowing businesses to produce visually engaging and personalized media content with minimal human intervention.
The Media & Entertainment segment is growing at a CAGR of 16.2 % during the forecast period. The media and entertainment segment emerged as the leading contributor within the synthetic media market. The increasing demand for AI-generated content in filmmaking, music production, advertising, and influencer marketing has transformed how media is created and consumed. From digital avatars and virtual influencers to AI-enhanced post-production tools, the sector continues to leverage synthetic media to streamline workflows, reduce costs, and enhance viewer engagement.
Full Report: https://www.kbvresearch.com/synthetic-media-market/
The North America region dominated the Global Synthetic Media Market by Region in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $5.63 billion by 2032. The Europe region is anticipated to grow at a CAGR of 17% during (2025 - 2032). Additionally, The Asia Pacific region would witness a CAGR of 18.3% during (2025 - 2032).
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