According to a new report, published by KBV research, The Global Subscription Video On Demand Market size is expected to reach $189.64 billion by 2032, rising at a market growth of 9.3% CAGR during the forecast period.
The Individual segment captured the maximum revenue in the Global Subscription Video On Demand Market by End Use in 2024, thereby, achieving a market value of $143.6 billion by 2032. The surge in personal consumption of digital entertainment is largely attributed to increasing smartphone penetration, improved internet connectivity, and the widespread adoption of streaming platforms for personal use. Viewers across all age groups are turning to SVOD services for customized, on-demand content that fits into their daily routines, whether for binge-watching series, catching up on films, or streaming content during commutes.
The Subscription-Based segment is experiencing a CAGR of 8.9 % during the forecast period. This model continues to be the cornerstone of the industry, with users paying a recurring fee—monthly, quarterly, or annually—for uninterrupted access to a vast library of content. Major platforms such as Netflix, Disney+, and Amazon Prime Video have built their core offerings around this model, attracting loyal subscriber bases through exclusive originals, ad-free viewing, and tailored recommendations.
The Movies segment led the maximum revenue in the Global Subscription Video On Demand Market by Content Type in 2024, thereby, achieving a market value of $78.0 billion by 2032. Movies continue to be a major draw for subscribers due to the variety of genres available—ranging from action and drama to comedy, romance, and thrillers. Streaming platforms have increasingly invested in exclusive releases and original films, catering to both mainstream and niche audiences.
The Laptops segment is growing at a CAGR of 8.6 % during the forecast period. Their dominance is driven by a blend of portability and functionality, making them ideal for both work and entertainment. Laptops offer a larger screen and better audio quality than smartphones, providing an enhanced viewing experience. They are widely used by students, working professionals, and casual viewers who prefer watching content on a device that supports multitasking.
The North America region dominated the Global Subscription Video On Demand Market by Region in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $77.0 billion by 2032. The Europe region is anticipated to grow at a CAGR of 8.8% during (2025 - 2032). Additionally, The Asia Pacific region would witness a CAGR of 10.2% during (2025 - 2032).
By End Use
By Revenue Model
By Content Type
By Device Type
By Geography
Unique Offerings
