The Worldwide Sports Analytics Market is Projected to reach USD 10.66 Billion by 2032, at a CAGR of 16.8%

09-Jan-2026 | Report Format: Electronic (PDF)

Sports Analytics Market Growth, Trends and Report Highlights

According to a new report, published by KBV research, The Global Sports Analytics Market size is expected to reach USD 10.66 billion by 2032, rising at a market growth of 16.8% CAGR during the forecast period.

The Global Sports Analytics Market has evolved from simple scorekeeping to a sophisticated, data-centric industry that influences decisions on and off the field. Historically, data in sports started with basic statistics like runs, points, and rebounds being tallied manually in box scores. This early form of tracking, common across baseball, basketball, and cricket, laid the groundwork for modern analytical methods.

 Sports Analytics Market Size - By Region

The Software segment is leading the Global Sports Analytics Market by Component in 2024; thereby, achieving a market value of $6.57 Billion by 2032. Globally, the software component forms the foundation of the Sports Analytics Market, supporting a wide range of analytical applications across professional and amateur sports environments. Sports analytics software is widely used for player performance evaluation, tactical analysis, injury risk monitoring, and fan engagement management.

The On-Field segment is generating maximum revenue share in the Global Sports Analytics Market by Analysis in 2024, and would continue to be a dominant market till 2032, growing at a CAGR of 16.4 % during the forecast period. Globally, on-premises deployment remains a widely adopted approach within the Sports Analytics Market, particularly among established sports organizations, professional leagues, and governing bodies. These solutions are preferred for their ability to provide greater control over sensitive athlete data, customized system configurations, and seamless integration with existing internal infrastructure.

The On-premises segment led the Global Sports Analytics Market by Deployment in 2024; thereby, achieving a market value of $5.49 billion by 2032. Globally, on-premises deployment remains a widely adopted approach within the Sports Analytics Market, particularly among established sports organizations, professional leagues, and governing bodies. These solutions are preferred for their ability to provide greater control over sensitive athlete data, customized system configurations, and seamless integration with existing internal infrastructure.

The Sports Betting segment is registering maximum revenue share in the Global Sports Analytics Market by End-use in 2024, growing at a CAGR of 15.5 % during the forecast period. Globally, sports betting represents a major end-use segment within the Sports Analytics Market, driven by the widespread use of data-driven tools to support informed wagering and operational efficiency. Betting operators rely on advanced analytics to assess player statistics, team performance trends, match conditions, and historical outcomes.

The North America region dominated the Global Sports Analytics Market by Region in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $3.35 billion by 2032. The Europe region is experiencing a CAGR of 16.4% during (2025 - 2032). Additionally, The Asia region market would exhibit a CAGR of 17.3% during (2025 - 2032).

List of Key Companies Profiled

  • IBM Corporation
  • SAP SE
  • Alteryx, Inc.
  • Oracle Corporation
  • SAS Institute Inc.
  • Salesforce, Inc.
  • Experfy, Inc.
  • Deltatre S.p.A.
  • Stats Perform Group
  • Catapult Group International Ltd.

Sports Analytics Market Report Segmentation

By Component

  • Software
  • Services

By Analysis

  • On-Field
    • Players & Team Analysis
    • Video Analysis
    • Health Assessment
  • Off-Field
    • Fan Engagement
    • Ticket Pricing

By Deployment

  • On-premises
  • Cloud-based

By End-use

  • Sports Betting
  • Sports Leagues / Associations
  • Sports Teams
  • Media Organization
  • Individual Players/Coaches
  • Other End-use

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

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  • Exhaustive coverage
  • The highest number of Market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Support with 10% customization free after sale