According to a new report, published by KBV research, The Global Social Commerce Market size is expected to reach $11.95 Trillion by 2032, rising at a market growth of 33.5% CAGR during the forecast period.
Social commerce, the blending of social interaction and online buying, has its roots in the early 2000s when digital platforms began integrating user-generated content such as reviews, shared product lists, and recommendations into the shopping process. The term itself gained recognition in the mid-2000s, reflecting the growing realization that peer influence and community engagement could be powerful drivers of purchasing behavior.
The Video Commerce (Live stream + Prerecorded) segment is experiencing a CAGR of 32.8 % during the forecast period. This platform type allows brands, influencers, and sellers to engage directly with audiences through interactive and visually rich presentations of products. Its immersive nature encourages real-time interaction, questions, and demonstrations, creating a more personalized shopping experience. The appeal lies in the ability to blend entertainment with shopping convenience, enabling consumers to make informed purchase decisions while feeling part of a community-driven event.
The B2C segment led the maximum revenue in the Global Social Commerce Market by Business Model in 2024, thereby, achieving a market value of $6.6 Trillion by 2032. This is driven by the increasing consumer preference for purchasing products directly from brands and retailers through social media platforms. Businesses leverage social networks as storefronts, offering curated product catalogs, personalized recommendations, and seamless checkout experiences. This approach benefits from trust in established brands, targeted advertising, and interactive engagement tools such as live streaming and influencer promotions.
The Personal & Beauty Care segment is growing at a CAGR of 32.2 % during the forecast period. This segment benefits from creators demonstrating routines, before-and-after results, and ingredient explainers that convert curiosity into purchases directly within the feed. Tutorials, short reviews, and live sessions reduce discovery friction, while virtual try-on filters and shade-matching tools help shoppers feel confident about selections. Subscriptions for replenishment items, bundles curated by influencers, and limited-run collaborations maintain steady engagement.
Full Report: https://www.kbvresearch.com/social-commerce-market/
The Asia Pacific region dominated the Global Social Commerce Market by Region in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $8.3 Trillion by 2032. The North America region is anticipated to grow at a CAGR of 32.6% during (2025 - 2032). Additionally, The Europe region would witness a CAGR of 32.3% during (2025 - 2032).
By Platform/Sales Channel
By Business Model
By Product Type
By Geography
Unique Offerings
