According to a new report, published by KBV research, The Global Social Business Intelligence Market size is expected to reach $68.51 billion by 2032, rising at a market growth of 11.8% CAGR during the forecast period.
Several emerging trends are redefining the SBI landscape. Chief among these is the increasing use of artificial intelligence and machine learning. AI-powered tools can detect patterns, predict consumer behavior, and automate sentiment classification with greater accuracy. They can even distinguish sarcasm, irony, and cultural nuances, improving the reliability of insights. The trend toward data visualization and dashboard simplification is also notable.
The Solution segment is experiencing a CAGR of 11.4 % during the forecast period. This is primarily due to the growing need for advanced tools that can collect, process, and analyze large volumes of social media data. These solutions enable businesses to gain actionable insights into customer behavior, brand perception, and market trends by leveraging technologies like natural language processing, sentiment analysis, and machine learning.
The Finance segment led the maximum revenue in the Global Social Business Intelligence Market by Business Function in 2024, thereby, achieving a market value of $18.83 billion by 2032. The finance segment leads the social business intelligence market as financial teams increasingly rely on social data to assess brand reputation, market sentiment, and investor behavior. By analyzing social media trends and consumer discussions, finance professionals can better anticipate market movements, evaluate risk, and support strategic decision-making.
The BFSI segment is growing at a CAGR of 10.7 % during the forecast period. Financial institutions utilize social listening tools to track market sentiment, assess brand reputation, and respond swiftly to customer feedback. These insights are essential for detecting fraud, understanding investor behavior, and enhancing customer service. By leveraging real-time social data, BFSI firms can refine product offerings, personalize financial advice, and build deeper relationships with clients.
The North America region dominated the Global Social Business Intelligence Market by Region in 2024, thereby, achieving a market value of $25.18 billion by 2032. The Europe region is anticipated to grow a CAGR of 11.5% during (2025 - 2032). Additionally, The Asia Pacific region would witness a CAGR of 12.5% during (2025 - 2032).
By Component
By Business Function
By End Use
By Geography
Unique Offerings
