According to a new report, published by KBV research, The Global Sea Buckthorn Market size is expected to reach $640.2 million by 2031, rising at a market growth of 9.9% CAGR during the forecast period. In the year 2023, the market attained a volume of 5,006.5 Tonnes, experiencing a growth of 15.7% (2020-2023).
Companies are investing in ethical sourcing initiatives, organic farming methods, and fair-trade partnerships to ensure the responsible cultivation and harvesting of sea buckthorn berries. Sustainable sourcing practices support environmental conservation and enhance the quality and authenticity of sea buckthorn products. In addition, ongoing research and development efforts are driving innovation in sea buckthorn product formulations. Scientists and manufacturers are exploring novel extraction techniques, encapsulation technologies, and delivery systems to maximize the bioavailability and efficacy of sea buckthorn bioactive.
The sea buckthorn market is poised for expansion through various avenues. Diversifying product offerings to include innovative formulations for food, beverages, cosmetics, and pharmaceuticals can attract new consumers and tap into different market segments. Additionally, penetrating new geographical markets where sea buckthorn is less commonly known presents an opportunity for growth. Leveraging the plant’s versatility and health benefits, coupled with strategic marketing and distribution efforts, can drive the expansion of the sea buckthorn market, and establish it as a sought-after ingredient in various industries globally.
The Juice segment is generating the highest revenue in the Global Sea Buckthorn Market by Form in 2023; thereby, achieving a market value of $252.9 Million by 2031. Sea buckthorn juice has a unique and refreshing taste with a tangy and slightly sweet flavor. This distinct taste appeals to consumers seeking flavorful and exotic beverage options, making sea buckthorn juice a preferred choice over other fruit juices. Also, ready-to-drink sea buckthorn juice offers convenience to consumers looking for quick and hassle-free beverage options. It offers a simple method to stay hydrated and fed throughout the day, which may be enjoyed at home, work, or on the go.
The Food & Beverages segment is experiencing a CAGR of 10.6% during (2024 - 2031). Sea buckthorn is increasingly used in functional beverages such as juices, smoothies, teas, and energy drinks. These beverages offer convenient and on-the-go options for consumers seeking hydration, nutrition, and functional benefits in one package. Also, sea buckthorn extracts can be used as natural colorants and flavorings in food and beverage products, replacing synthetic additives and artificial ingredients. This aligns with the clean label trend and satisfies consumer demand for natural and authentic flavors and colors.
Full Report: https://www.kbvresearch.com/sea-buckthorn-market/
The Asia Pacific region dominated the Global Sea Buckthorn Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $262.9 Million by 2031. The Europe region is anticipated to grow at a CAGR of 9.2% during (2024 - 2031). Additionally, The North America region would witness a CAGR of 9.4% during (2024 - 2031).
By Form (Volume, Tonnes, USD Million, 2020-2031)
By Application (Volume, Tonnes, USD Million, 2020-2031)
By Geography (Volume, Tonnes, USD Million, 2020-2031)
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