According to a new report, published by KBV research, The Global Precision Nutrition Market size is expected to reach USD 18.94 billion by 2032, rising at a market growth of 15.9% CAGR during the forecast period.
Industry leaders have adopted diverse strategies to establish dominance in the precision nutrition market. Nestlé Health Science has aligned its portfolio with clinical evidence, pairing specialized medical nutrition products with digital health collaborations. This approach allows the company to embed personalized solutions into clinical pathways, ensuring adoption by healthcare providers and patients alike. DSM-Firmenich pursued a platform-centric model by creating Hologram Sciences, which focuses on consumer-facing brands powered by diagnostics and AI.
The Genomics segment captured the maximum revenue in the Global Precision Nutrition Market by Technology in 2024, thereby, achieving a market value of USD 5.40 billion by 2032. By analyzing an individual’s genetic makeup, genomics helps identify predispositions to conditions such as obesity, diabetes, or cardiovascular diseases, and provides tailored nutritional recommendations to manage or prevent these risks. Advances in genetic testing technologies and the growing affordability of direct-to-consumer DNA kits have accelerated the adoption of genomics in precision nutrition.
The Healthcare Providers segment is experiencing a CAGR of 14.8 % during the forecast period. Hospitals, clinics, and medical professionals are increasingly adopting precision nutrition solutions to manage chronic diseases such as diabetes, cardiovascular disorders, and obesity. By using genetic, metabolic, and lifestyle data, healthcare providers are able to deliver highly targeted dietary recommendations that complement treatment plans and improve patient outcomes.
The Personalized Plans & Subscription Services segment led the maximum revenue in the Global Precision Nutrition Market by Service Type in 2024, thereby, achieving a market value of USD 5.20 billion by 2032. This is driven by the growing popularity of tailored diet programs, meal kits, and supplement subscriptions. These services are designed around an individual’s genetic makeup, lifestyle, and health goals, making them highly appealing to consumers seeking convenience and personalization.
The Weight Management segment is growing at a CAGR of 15 % during the forecast period. This is reflecting the rising prevalence of obesity and lifestyle-related disorders. Precision nutrition solutions in this category focus on creating individualized diet plans, supplements, and digital health tools that help consumers achieve and maintain healthy body weight. Growing awareness of the link between nutrition, metabolism, and long-term health has fueled demand, particularly as consumers increasingly seek evidence-based and personalized approaches over generic diet solutions.
The North America region dominated the Global Precision Nutrition Market by Region in 2024, thereby, achieving a market value of USD 7.09 billion by 2032. The Europe region is anticipated to grow a CAGR of 15.7% during (2025 - 2032). Additionally, The Asia Pacific region would witness a CAGR of 16.6% during (2025 - 2032).
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