According to a new report, published by KBV research, The Global Online Microtransaction Market size is expected to reach $180.1 billion by 2031, rising at a market growth of 12.9% CAGR during the forecast period.
The Mobile Phones segment is anticipating a CAGR of 13.1% during (2024 - 2031). Mobile games such as PUBG Mobile, Genshin Impact, and Clash of Clans have implemented highly effective microtransaction models encouraging users to purchase virtual goods and in-game currencies. The convenience and accessibility of smartphone gaming and the increasing quality of mobile games have made mobile phones a major platform for microtransaction-driven revenue. Mobile payment systems like Google Pay and Apple Pay have simplified the purchasing process, making it easier for users to engage in microtransactions with just a few taps, further boosting revenue in this segment.
The Prepay segment is leading the Global Online Microtransaction Market by Payment Model in 2023; thereby, achieving a market value of $73.2 billion by 2031. This is largely due to its popularity across mobile gaming, social media platforms, and streaming services, where users often purchase virtual currencies or credits in bulk to spend later. This model is particularly effective for free-to-play games, where users buy in-game currency ahead of time to unlock cosmetic items or other enhancements. The prepay system also appeals to developers, as it creates upfront revenue and encourages players to stay engaged with the platform to spend their virtual currency.
The In-game Items segment is anticipating a CAGR of 12.7% during (2024 - 2031). This category encompasses the acquisition of virtual goods, such as cosmetic items, weapons, characters, and gameplay enhancements that are not inherently necessary for progression. Players are drawn to these items because they offer customization and exclusivity, helping them personalize their gaming environments. Popular games like Fortnite, League of Legends, and Apex Legends heavily utilize in-game items as part of their monetization strategies, driving substantial revenue.
Full Report: https://www.kbvresearch.com/online-microtransaction-market/
The North America region dominated the Global Online Microtransaction Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $60.4 Billion by 2031. The Europe region is exhibiting a CAGR of 12.7% during (2024 - 2031). Additionally, The Asia Pacific region would experience a CAGR of 13.5% during (2024 - 2031).
By Device
By Payment Model
By Type
Unique Offerings 
