According to a new report, published by KBV research, The Global Multivitamin Gummies Market size is expected to reach $11.2 billion by 2030, rising at a market growth of 11.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 4,866.9 million units, experiencing a growth of 11.5% (2019-2022).
The Plant-based Gelatin Substitute segment is experiencing a CAGR of 12.6% during (2023 - 2030). As veganism, vegetarianism, and concerns about animal-derived products grow, there's an increasing demand for plant-based alternatives to gelatin, such as pectin or agar. Predominantly using pectin, a naturally occurring substance found in fruits, or other plant-derived alternatives like agar or carrageenan, these gummies offer a vegan-friendly and often allergen-free alternative to traditional gelatin-based products.
The Offline segment is leading the Global Multivitamin Gummies Market by Distribution Channel in 2022; thereby, achieving a market value of $8.2 billion by 2030. Hypermarkets/Supermarkets are one of the primary points of sale for multivitamin gummies, especially for brands targeting the mass market. Given the footfall and the extensive product range available in hypermarkets and supermarkets, they offer the advantage of visibility and accessibility. Here, consumers can compare multiple brands, read labels, and make purchasing decisions based on various options. A less conventional but highly targeted channel includes direct sales through healthcare practitioners.
The Prescribed segment is showcasing a CAGR of 13.3% during (2023 - 2030). These are typically driven by healthcare professionals recommending specific formulations based on individual health needs. For instance, a pregnant woman might receive a prescription for a prenatal gummy supplement fortified with folic acid, iron, and DHA. Similarly, someone with a diagnosed deficiency, say of vitamin D, might get a prescription for a high-potency vitamin D gummy.
The Adults segment is generating the highest revenue in the Global Multivitamin Gummies Market by End-user in 2022; thereby, achieving a market value of $3.8 billion by 2030. Adults constitute a significant segment of the multivitamin gummies market. With the rigors of modern life, irregular dietary habits, and often hectic schedules, many adults find maintaining a balanced nutrient intake challenging. Multivitamin gummies offer a convenient solution, especially for those who might find it tedious or difficult to swallow traditional pill or capsule supplements. The range of flavors and ease of consumption, often without water, makes them popular.
The Cardiac Health segment is registering a CAGR of 12.6% during (2023 - 2030). For cardiac health, specific gummies are tailored with omega-3 fatty acids, CoQ10, and other heart-friendly ingredients. They aim to support cardiovascular functions, maintain healthy blood pressure levels, and ensure optimal lipid profiles. Multivitamin gummies often contain antioxidants like vitamin C and vitamin E, which can help reduce oxidative stress and inflammation, both of which are linked to heart disease.
The North America region dominated the Global Multivitamin Gummies Market by Region in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $3.8 billion by 2030. The Europe region is poised to grow at a CAGR of 10.8% during (2023 - 2030). Additionally, The Asia Pacific region would witness a CAGR of 12.1% during (2023 - 2030).
Full Report: https://www.kbvresearch.com/multivitamin-gummies-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of SmartyPants Vitamins, Pharmavite LLC, Garden of Life, Better Nutritionals, LLC, Church & Dwight Co., Inc. (Vitafusion), Swanson Health Products, Inc., Nature’s Way Brands, LLC, MRO MaryRuth, LLC, GNC Holdings, LLC and Bayer AG
By Source (Volume, Million Units, USD Million, 2019-2030)
By Distribution Channel (Volume, Million Units, USD Million, 2019-2030)
By Sales Channel (Volume, Million Units, USD Million, 2019-2030)
By End-user (Volume, Million Units, USD Million, 2019-2030)
By Application (Volume, Million Units, USD Million, 2019-2030)
By Geography (Volume, Million Units, USD Million, 2019-2030)
Companies Profiled
Unique Offerings 
