According to a new report, published by KBV research, The Global Mascara Market size is expected to reach $12.1 billion by 2031, rising at a market growth of 8.1% CAGR during the forecast period. In the year 2023, the market attained a volume of 627.82 million Units (6-12ML) experiencing a growth of 25.0% (2020-2023).
Mascara is a cosmetic product used primarily to enhance the appearance of eyelashes. Usually, it is packaged in a tube with an applicator wand, either as a liquid or cream formulation. Applications of mascara span a wide range of uses in the realm of beauty and personal grooming. This cosmetic product is primarily designed to enhance the appearance of eyelashes by adding volume, length, curl, and definition. Mascara formulations often include ingredients such as fibers or polymers that adhere to lashes, extending them to create the appearance of longer lashes. This application is favored by individuals seeking a natural yet noticeable enhancement of their eyelash length.
The Regular segment is registering a CAGR of 7.7 % during the forecast period. Regular mascaras are designed for daily wear and offer versatile benefits such as lengthening, volumizing, and defining lashes. They cater to consumers who seek a natural or enhanced look for everyday activities, including work, school, and social outings. This broad appeal makes regular mascaras a staple in many consumers’ makeup routines.
The Volumizing segment led the Global Mascara Market by Product Type in 2023; thereby, achieving a market value of $5.9 Billion by 2031. Volumizing mascaras are designed to add thickness, fullness, and density to lashes, creating a more dramatic and noticeable eye look. This appeals to consumers who desire lashes that appear fuller and more voluminous, enhancing their overall eye makeup.
The Offline Channel segment is growing at a CAGR of 7.7 % during the forecast period. Many consumers prefer to physically see and test mascara products before purchasing. Offline channels such as beauty stores, department stores, and pharmacies allow customers to swatch and compare different mascaras, assess applicator designs, and evaluate texture and formula.
Full Report: https://www.kbvresearch.com/mascara-market/
The Asia Pacific region dominated the Global Mascara Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4.5 Billion by 2031. The North America region is anticipated to grow at a CAGR of 7.9% during (2024 - 2031). Additionally, The Europe region would witness a CAGR of 7.6% during (2024 - 2031).
By Category (Volume, Million Units (6-12ML), USD Billion, 2020-2031)
By Product Type (Volume, Million Units (6-12ML), USD Billion, 2020-2031)
By Distribution Channel (Volume, Million Units (6-12ML), USD Billion, 2020-2031)
Unique Offerings 
