The Global Marketing Attribution Software Market is Predict to reach $7.2 Billion by 2028, at a CAGR of 13.7%

Published Date: 28-Feb-2023

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Marketing Attribution Software Market Growth, Trends and Report Highlights

According to a new report, published by KBV research, The Global Marketing Attribution Software Market size is expected to reach $7.2 billion by 2028, rising at a market growth of 13.7% CAGR during the forecast period.

The Services segment is showcasing a CAGR of 16.2% during (2022 - 2028). Marketing attribution services give marketers visibility into what affects the audience, when, and to what extent. They also enable them to compare the worth of various marketing channels, such as paid and organic search, affiliate marketing, email, display ads, social media, and more, and to optimize media spending for conversions.

The Multi-source Attribution segment is leading the Global Marketing Attribution Software Market by Type in 2021 thereby, achieving a market value of $3.6 billion by 2028. Multi-source attribution assigns credits to each channel contributing to the final lead conversion. It monitors the client experience and attributes credit to many touchpoints, such as advertisements, social posts, webinars, and eNewsletters. However, this sort of attribution does not assess the actual contribution of each channel and is difficult to apply. Multi-source attribution includes six distinct models, including linear, U-shaped, time decay, W-shaped, full path, and bespoke models.

The Cloud segment has shown the growth rate of 15.3% during (2022 - 2028). The market is growing due to the increased use of cloud-based marketing attribution software because it is less expensive and requires less upkeep. The market for marketing attribution software is growing because it offers flexibility and scalability to improve corporate processes.

The Large Enterprises segment is generating highest revenue share in the Global Marketing Attribution Software Market by Organization Size in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $4,746.5 million by 2028. The segment's growth is attributable to advancements in marketing attribution software, such as AI-supported data analytics and data mining, that have enhanced the product's popularity among large businesses.

The Telecom & IT segment is poised to grow at a CAGR of 13.4% during (2022 - 2028). Companies in the telecom & IT verticals are concentrating on effectively reaching new consumers and reducing the attribution rate of their existing clients. In addition, they are stressing the implementation of successful marketing campaigns to expand their subscriber base, and as a result, they are targeting users through various online platforms. In response to the intense rivalry in the market, businesses must implement a result-driven marketing strategy to acquire the greatest number of customers and maintain a competitive advantage over their rivals.

The North America market dominated the Global Marketing Attribution Software Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $2.4 billion by 2028. The Europe market is exhibiting a CAGR of 13% during (2022 - 2028). Additionally, The Asia Pacific market would showcase a CAGR of 14.6% during (2022 - 2028).

Full Report:

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Oracle Corporation, Google LLC (Alphabet, Inc.), SAP SE, Adobe, Inc., Merkle Inc. (Dentsu Group Inc.), Neustar, Inc. (TransUnion LLC), HubSpot, Inc., Nielsen Holdings plc (Elliott Investment Management L.P.), Ruler Analytics Limited, and Windsor Group AG

Global Marketing Attribution Software Market Segmentation

By Component

  • Solution
  • Services

By Type

  • Multi-source Attribution
  • Probabilistic or Algorithmic Attribution
  • Single-source Attribution

By Deployment Mode

  • On-premises
  • Cloud

By Organization Size

  • Large Enterprises
  • Small & Medium Enterprises (SMEs)

By Vertical

  • Consumer Goods & Retail
  • BFSI
  • Telecom & IT
  • Healthcare
  • Travel & Hospitality
  • Media & Entertainment
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • Oracle Corporation
  • Google LLC (Alphabet, Inc.)
  • SAP SE
  • Adobe, Inc.
  • Merkle Inc. (Dentsu Group Inc.)
  • Neustar, Inc. (TransUnion LLC)
  • HubSpot, Inc.
  • Nielsen Holdings plc (Elliott Investment Management L.P.)
  • Ruler Analytics Limited
  • Windsor Group AG

Unique Offerings from KBV Research

  • Exhaustive coverage
  • The highest number of market tables and figures
  • Subscription-based model available
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  • Assured post sales research support with 10% customization free

Related Reports:

North America Marketing Attribution Software Market Future Scope & Opportunities 2022-2028

Europe Marketing Attribution Software Market Size & Growth Forecast 2022-2028

Asia Pacific Marketing Attribution Software Market Size, Share & Industry Outlook to 2028

LAMEA Marketing Attribution Software Market Growth, Trends & Forecasts 2022-2028

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