According to a new report, published by KBV research, The Global In-store Analytics Market size is expected to reach $22.34 billion by 2032, rising at a market growth of 21.4% CAGR during the forecast period.
Data from in-store analytics can help businesses optimize the store layout. For example, by analyzing customer movement patterns and identifying bottlenecks or underutilized areas, retailers can adjust product placement to improve traffic flow, increase exposure to high-margin products, and encourage impulse buys. Additionally, heatmaps created from customer movement can help identify areas of interest and areas that need attention.
The Cloud segment is experiencing a CAGR of 21 % during the forecast period. Retailers' rapid adoption of cloud-based solutions is fuelled by their scalability, flexibility, and cost-effectiveness. Cloud deployment enables real-time data processing, remote access, and seamless integration with other digital platforms, making it ideal for dynamic retail environments. It also reduces the need for extensive on-site infrastructure, particularly attractive to small and medium-sized businesses aiming to leverage advanced analytics without heavy capital investment.
The Shopper Traffic Analysis segment led the maximum revenue in the Global In-store Analytics Market by Solution Type in 2024, thereby, achieving a market value of $5.7 billion by 2032. This growth is largely attributed to the increasing need for retailers to understand customer movement patterns and footfall within store premises. By analyzing traffic flow, businesses can optimize store layouts, product placements, and staffing strategies to improve operational efficiency and enhance the shopping experience.
The Merchandising Analysis segment is growing at a CAGR of 20.4 % during the forecast period. This dominance is largely driven by the increasing need among retailers to understand product performance, optimize shelf space, and refine inventory planning. Merchandising analysis enables businesses to assess which products attract customer attention and drive sales, allowing them to make informed decisions on product placement, promotions, and stock levels.
Full Report: https://www.kbvresearch.com/in-store-analytics-market/
The North America region dominated the Global In-store Analytics Market by Region in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $7.9 billion by 2032. The Europe region is anticipated to grow at a CAGR of 21% during (2025 - 2032). Additionally, The Asia Pacific region would witness a CAGR of 22% during (2025 - 2032).
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