According to a new report, published by KBV research, The Global Hazelnut Milk Market size is expected to reach USD 1.44 billion by 2032, rising at a market growth of 9.0% CAGR during the forecast period.
The level of concentration in the competitive landscape is moderate. Important players include big international food and drink companies and small, innovative plant-based companies. Elmhurst, Danone (which owns brands like Alpro), Pacific Foods, Ecomil, and others are all players in the market. These brands do sell hazelnut milk, but there is a lot of competition from other types of plant-based milk, like almond, oat, and soy, which often have bigger economies of scale and are more well-known in the market.

The Retail segment captured the maximum revenue in the Global Hazelnut Milk Market by Distribution Channel in 2024, thereby, achieving a market value of USD 887.6 million by 2032. Retail sales are driven by strong consumer demand for plant-based milk in supermarkets, hypermarkets, convenience stores, and online platforms. Factors such as wider product availability, growing health-consciousness among consumers, and aggressive marketing by leading brands have fueled the expansion of this segment.
The Conventional segment is experiencing a CAGR of 8.7 % during the forecast period. Conventional hazelnut milk products are more widely available across mainstream retail channels such as supermarkets, hypermarkets, and convenience stores, which contributes significantly to their large market presence. Their comparatively lower price point makes them more affordable and accessible to the mass consumer base, encouraging higher adoption for everyday consumption.
The Unflavored segment led the maximum revenue in the Global Hazelnut Milk Market by Flavor in 2024, thereby, achieving a market value of USD 869.4 million by 2032. Unflavored hazelnut milk is often chosen by consumers who prefer a neutral taste that closely resembles dairy milk, making it highly adaptable for multiple uses. It is widely used in cooking, baking, cereals, smoothies, and as a direct dairy substitute in tea or coffee.
The Cartons/Tetra Pak segment is growing at a CAGR of 8.5 % during the forecast period. This packaging format is highly preferred due to its extended shelf life, lightweight nature, and eco-friendly appeal. Cartons are easy to store, transport, and recycle, making them a favored choice among both manufacturers and environmentally conscious consumers.
Full Report: https://www.kbvresearch.com/hazelnut-milk-market/
The Europe region dominated the Global Hazelnut Milk Market by Region in 2024, thereby, achieving a market value of USD 528.3 million by 2032. The North America region is anticipated to grow a CAGR of 8.4% during (2025 - 2032). Additionally, The Asia Pacific region would witness a CAGR of 9.7% during (2025 - 2032).
By Distribution Channel
By Category
By Flavor
By Packaging
By Geography