According to a new report, published by KBV research, The Global Hair Serum Market size is expected to reach $2.1 billion by 2030, rising at a market growth of 8.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 55,671.8 thousand units (100 ml), experiencing a growth of 7.9% (2019-2022).
Personalized hair care is gaining traction as consumers seek products tailored to their hair type, concerns, and preferences. Brands offer customizable hair serums that allow consumers to mix and match ingredients or choose targeted treatments based on their needs. Customized formulations cater to diverse hair profiles and empower consumers to create bespoke hair care regimens.
The Organic segment is experiencing a CAGR of 10.7% during (2023 - 2030). There is a heightened awareness among consumers about the potential health risks associated with synthetic chemicals and harsh ingredients commonly found in conventional hair care products. As a result, many consumers seek safer and more natural alternatives, leading to increased demand for organic hair serums that use natural and plant-based ingredients.
The Offline segment is leading the Global Hair Serum Market, By Sales Channel in 2022 thereby, achieving a market value of $1.3 Billion by 2030. Hair serums are commonly available in brick-and-mortar retail outlets such as supermarkets, drugstores, beauty stores, and specialty hair care stores. The offline segment benefits from the widespread availability of these products, making it convenient for consumers to purchase hair serums while they shop for other personal care items or household essentials. Also, offline retail outlets offer a personalized shopping experience where consumers can interact with sales representatives, ask questions, and receive recommendations based on their hair concerns and preferences.
The Hair Styling Serum segment is anticipated to have a CAGR of 8.6% during (2023 - 2030). Hair styling serums offer versatility and flexibility in achieving various hairstyles and looks. Whether consumers want sleek and smooth hair, defined curls, or added volume and texture, styling serums provide the necessary hold, control, and manageability to achieve their desired hairstyle. This versatility appeals to consumers who value products that adapt to their ever-changing hair styling needs.
Full Report: https://www.kbvresearch.com/hair-serum-market/
The Europe region dominated the Global Hair Serum Market, By Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $670.9 Million by 2030. The North America region is experiencing a CAGR of 7.8% during (2023 - 2030). Additionally, The Asia Pacific region would witness a CAGR of 9% during (2023 - 2030).
By Nature (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)
By Sales Channel (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)
By Product Type (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)
By Geography (Volume, Thousand Units (100 ml), USD Billion, 2019-2030)
Unique Offerings 
