According to a new report, published by KBV research, The Global Granola Bars Market size is expected to reach $8.7 billion by 2031, rising at a market growth of 5.0% CAGR during the forecast period. In the year 2023, the market attained a volume of 808.5 million units (pack of 6), experiencing a growth of 10.7% (2020-2023).
The granola bars market has witnessed significant expansion in recent years, driven by shifting consumer preferences towards healthier snack options, convenience-driven lifestyles, and increased nutrition awareness. Consumers increasingly seek on-the-go, nutritious, and satisfying snacks, making granola bars appealing due to their portability, long shelf life, and perceived health benefits. Manufacturers are responding to this demand by introducing various innovative flavors, ingredients, and formulations, including options tailored to specific dietary preferences, such as gluten-free, organic, and vegan.
The Conventional segment is leading the Global Granola Bars Market by Product Type in 2023; thereby, achieving a market value of $5.0 million by 2031. Conventional granola bars typically adhere to traditional recipes and ingredients that consumers are familiar with and have grown accustomed to. This familiarity creates a sense of comfort and trust among consumers, leading them to prefer conventional granola bars over more niche or specialized varieties.
The Convenience Stores segment is experiencing a CAGR of 5.6% during (2024 - 2031). Granola bars are popular snacks for on-the-go consumption, making convenience stores an ideal retail destination for busy consumers looking for quick, portable snack options. The grab-and-go nature of convenience stores caters to consumers’ need for convenience and immediate gratification, driving demand for granola bars.
Full Report: https://www.kbvresearch.com/granola-bars-market/
The North America region dominated the Global Granola Bars Market by Region in 2023; thereby, achieving a market value of $3.2 billion by 2031. The Europe region is poised to grow at a CAGR of 4.7% during (2024 - 2031). Additionally, The Asia Pacific region would witness a CAGR of 5.6% during (2024 - 2031).
By Product Type (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)
By Distribution Channel (Volume, Million Units (Pack of 6), USD Billion, 2020-2031)
Unique Offerings 
