According to a new report, published by KBV research, The Global Generative AI In Content Creation Market size is expected to reach $134.23 billion by 2032, rising at a market growth of 32.0% CAGR during the forecast period.
The cultural and psychological acceptance of AI-generated content plays a vital role in shaping the market. While consumers are becoming more accustomed to interacting with AI-generated media, there remains a segment that values human creativity and emotional nuance, particularly in artistic and narrative-driven content. As a result, many creators are positioning generative AI not as a replacement but as a collaborator that enhances their creativity.
The Software segment is experiencing a CAGR of 31.7 % during the forecast period. The software segment has benefited immensely from the proliferation of advanced machine learning models and increased accessibility to large language models (LLMs) such as GPT and BERT. These tools have become instrumental in generating high-quality content in real time, reducing the need for human intervention while expanding creative potential.
The Text Generation segment led the maximum revenue in the Global Generative AI In Content Creation Market by Application in 2024, thereby, achieving a market value of $49.00 billion by 2032. Text Generation stands out as the cornerstone of generative AI, underpinned by natural language processing models capable of producing human-like content across various formats including articles, marketing copy, emails, chat responses, and technical documentation. The surge in demand for personalized, high-volume, and multilingual content has accelerated the adoption of text generation tools in sectors like publishing, customer service, and e-commerce.
The Entertainment & Media segment is growing at a CAGR of 30.8 % during the forecast period. The Entertainment & Media sector has emerged as the dominant adopter of generative AI tools, driven by the constant need for creative storytelling, visual content, and immersive experiences. Generative models are used in scriptwriting, animation, game design, sound synthesis, and video editing. AI-powered video generation platforms and virtual human technologies are reducing production timelines while enhancing visual effects and narrative customization.
The North America region dominated the Global Generative AI In Content Creation Market by Region in 2024, thereby, achieving a market value of $48.13 billion by 2032. The Europe region is anticipated to grow a CAGR of 31.5% during (2025 - 2032). Additionally, The Asia Pacific region would witness a CAGR of 32.7% during (2025 - 2032).
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