According to a new report, published by KBV research, The Global Fortified Rice Market size is expected to reach $18.17 billion by 2032, rising at a market growth of 7.2% CAGR during the forecast period.
The global fortified rice market has its roots in the recognition of rice as a dietary staple for more than half of the world’s population and the simultaneous concern that plain milled rice is low in several essential micronutrients. To address the widespread problems of hidden hunger and micronutrient deficiencies, governments, development agencies, and food technology experts began advocating for fortification of staple foods in the twentieth century.
The Off-trade segment is experiencing a CAGR of 6.9 % during the forecast period. It leads category monetization because shoppers find fortified rice alongside everyday staples, encouraging planned and repeat purchases. Broad shelf presence, private-label expansion, and frequent price promotions help drive basket penetration. E-commerce adds assortment depth and subscription options, while click-and-collect supports routine replenishment.
The Conventional segment led the maximum revenue in the Global Fortified Rice Market by Category in 2024, thereby, achieving a market value of $14.1 billion by 2032. The conventional reflecting broad consumer familiarity, competitive pricing, and wide availability across mainstream retail formats. Manufacturers favor conventional fortified rice for large-scale programs because fortification can be standardized at high volumes with reliable supply chains. Retailers support it with steady shelf space, multipack formats, and frequent promotions that encourage pantry loading.
The Iron segment is growing at a CAGR of 6.7 % during the forecast period. Food producers favor iron-fortified rice due to proven efficacy in anemia reduction, compatibility with extrusion-based kernels, and relatively neutral impact on taste and color when using stabilized forms. Public distribution programs and institutional buyers prioritize iron for measurable health outcomes, which sustains steady, large-volume demand.
Full Report: https://www.kbvresearch.com/fortified-rice-market/
The Asia Pacific region dominated the Global Fortified Rice Market by Region in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $10.2 billion by 2032. The Europe region is anticipated to grow at a CAGR of 6.5% during (2025 - 2032). Additionally, The North America region would witness a CAGR of 6.8% during (2025 - 2032).
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