According to a new report, published by KBV research, The Global Enhanced Water Market size is expected to reach $16.61 billion by 2032, rising at a market growth of 8.9% CAGR during the forecast period.
The enhanced water market appears poised for sustained growth, driven by continued consumer interest in wellness and functional nutrition. As scientific understanding of hydration and micro-nutrition expands, the formulation of next-generation enhanced waters will likely become more targeted and sophisticated. With the increasing convergence of health, technology, and consumer lifestyle, we can expect to see personalized hydration solutions based on biometric feedback or diet-specific needs.
The Flavored segment led the maximum revenue in the Global Enhanced Water Market by Product in 2024, thereby, achieving a market value of $11.00 billion by 2032. This strong performance is driven by consumer demand for beverages that combine hydration with taste and added functional benefits. Flavored enhanced water often includes ingredients such as vitamins, minerals, antioxidants, and electrolytes, making it an attractive choice for health-conscious individuals seeking alternatives to sugary soft drinks and juices.
The Offline segment is growing at a CAGR of 8.5% during the forecast period. This dominance is largely attributed to the widespread presence of supermarkets, hypermarkets, convenience stores, and specialty retail outlets that provide consumers with direct access to a wide variety of enhanced water products. Offline channels remain the preferred choice for a large section of consumers who value the ability to physically examine products, compare options, and make immediate purchases.
Full Report: https://www.kbvresearch.com/enhanced-water-market/
The North America region dominated the Global Enhanced Water Market by Region in 2024, thereby, achieving a market value of $7.32 billion by 2032. The Europe region is anticipated to grow a CAGR of 8.6% during (2025 - 2032). Additionally, The Asia Pacific region would witness a CAGR of 9.9% during (2025 - 2032).
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