Published Date: 20-Jan-2023
Industry Insights | Market Trends | Highest number of Tables | 24/7 Analyst Support
According to a new report, published by KBV research, The Global Email Marketing Software Market size is expected to reach $2.2 billion by 2028, rising at a market growth of 10.6% CAGR during the forecast period.
The Retail & Consumer Goods segment is leading the Global Email Marketing Software Market by Vertical in 2021 thereby, achieving a market value of $497.7 million by 2028. Software for email marketing is essential for the success of digital businesses. Implementing good email tactics has several advantages because it promotes brand exposure, credibility, and reliable relationships with customers. The use of email marketing software in the retail and consumer goods industries is being driven by an increase in knowledge of artificial intelligence, reporting and analytics, and digitalization.
The Business To Customers segment is showcasing a CAGR of 12% during (2022 - 2028). The category that generates the majority of revenue in the market is business-to-customer. Considering the user's journey and delivering targeted emails at each touchpoint are vital components of lifecycle emails, which are crucial to B2C success. To find out what engages customers and resonates with them the best, businesses need to look closely at user behavior and interactions with emails and websites.
The Cloud segment acquired maximum revenue share in the Global Email Marketing Software Market by Deployment Model in 2021 thereby, achieving a market value of $1.5 billion by 2028. Due to its low cost and round-the-clock accessibility, cloud-based email marketing software is preferred by many firms. Implementing cloud-based email marketing tools has proven affordable for many small and large enterprises. In addition, because it is accessible around the clock and allows users to pay only for the tools they use, cloud-based deployment is also cost-effective.
The Sales Reporting segment has shown the growth rate of 10.2% during (2022 - 2028). The most critical element that can aid in the optimization of the sales process and growth strategy is sales reporting. The sales reporting process enables management to understand the variables influencing the team's success or failure and keeps them informed of sales activity. In addition, managers are using email marketing software to sustain revenue.
The North America market dominated the Global Email Marketing Software Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $830 million by 2028.The Europe market is exhibiting a CAGR of 10.4% during (2022 - 2028). Additionally, The Asia Pacific market would display a CAGR of 11.1% during (2022 - 2028).
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Salesforce.com, Inc., Intuit, Inc., HubSpot, Inc., Benchmark Internet Group, LLC (Polaris Software, LLC), CM Group (Campaign Monitor), Zoho Corporation Pvt. Ltd., ConvertKit LLC, AWeber Systems, Inc., Jivox Corporation, and Martal Group.
By Deployment Model
Unique Offerings from KBV Research