The Global Digital Out-of-home Advertising Market is Predict to reach $14.3 Billion by 2028, at a CAGR of 11.9%

Published Date: 31-May-2022

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Digital Out-of-home Advertising Market Growth, Trends and Report Highlights

According to a new report, published by KBV research, The Global Digital Out-of-home Advertising Market size is expected to reach $14.3 billion by 2028, rising at a market growth of 11.9% CAGR during the forecast period.

The Billboards segment acquired maximum revenue share in the Global Digital Out-of-home Advertising Market by Format in 2021, thereby, achieving a market value of $5.8 billion by 2028. The segment has expanded rapidly as smart advertising allows digital outdoor billboards to connect with their target audience. Furthermore, technology advances such as augmented reality and virtual reality are rendering outdoor advertising campaigns extremely visceral and compelling, resulting in market development.

Government segment is showcasing a CAGR of 12.4% during (2022 - 2028). The increasing use of digital out-of-home advertising by governments to raise awareness of new policies and initiatives is propelling the growth of the segment. Furthermore, the market is growing due to a rise in political spending on out-of-home advertising during the election campaign and different protests.

The North America is the fastest growing region in the Global Digital Out-of-home Advertising Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $4.9 billion by 2028. The Europe market is estimated to witness a CAGR of 11.5% during (2022 - 2028). Additionally, The Asia Pacific market would experience a CAGR of 12.5% during (2022 - 2028).

Full Report:

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of JCDecaux Group, Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings, Inc., OUTFRONT Media, Inc., oOH!Media Limited, Broadsign International, LLC, Focus Media Information Technology Ltd., and Global Media Group Services Limited.

Global Digital Out-of-home Advertising Market Segmentation

By Format

  • Billboards
  • Transit & Transportation
  • Street Furniture
  • Place-based Media

By Vertical

  • Real Estate
  • Financial Services
  • Government
  • Restaurants
  • Media & Entertainment
  • Automotive & Transportation
  • Retail
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • JCDecaux Group
  • Ströer SE & Co. KGaA
  • Clear Channel Outdoor Holdings, Inc.
  • OUTFRONT Media, Inc.
  • oOH!Media Limited
  • Broadsign International, LLC
  • Focus Media Information Technology Ltd.
  • Global Media Group Services Limited

Unique Offerings from KBV Research

  • Exhaustive coverage
  • The highest number of market tables and figures
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  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Related Reports:

North America Digital Out-of-home Advertising Market Future Scope & Opportunities 2022-2028

Europe Digital Out-of-home Advertising Market Size & Growth Forecast 2022-2028

Asia Pacific Digital Out-of-home Advertising Market Size, Share & Industry Outlook to 2028

LAMEA Digital Out-of-home Advertising Market Growth, Trends & Forecasts 2022-2028

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