According to a new report, published by KBV research, The Global Data Protection Market size is expected to reach $488.23 billion by 2032, rising at a market growth of 16.2% CAGR during the forecast period.
The global data protection market has evolved from a narrowly defined function of data backup and recovery into a comprehensive ecosystem encompassing data governance, encryption, identity and access management, compliance, and business resilience. In its early stages, organizations focused primarily on physical storage media, such as tapes and offsite backups, to ensure data preservation. However, as digital transformation accelerated, the explosion of data volume, variety, and velocity created new challenges around privacy, security, and compliance.

The Cloud segment captured the maximum revenue in the Global Data Protection Market by Deployment in 2024, thereby, achieving a market value of $283.00 billion by 2032. The cloud-deployment segment of the data protection market reflects the shift of organisations away from traditional infrastructure toward data backup, recovery, and resilience solutions hosted and managed via cloud platforms. Large enterprises and service providers increasingly choose cloud-based protection services for their scalability, remote access, and global reach.
The Large Enterprises segment is experiencing a CAGR of 15.9 % during the forecast period. The segment comprised by large enterprises benefits from high volumes of mission-critical data, complex hybrid IT environments, global infrastructure and stringent regulatory/compliance demands. Organisations in this category typically invest in end-to-end data protection platforms—covering backup/recovery, cyber-resilience, SaaS and cloud workloads—because the cost of failure is high and scale matters.
The IT & Telecom segment led the maximum revenue in the Global Data Protection Market by Industry Vertical in 2024, thereby, achieving a market value of $94.2 billion by 2032. The IT & telecom vertical faces large volumes of sensitive data, rapid infrastructure change (e.g., cloud-native, edge computing, 5G networks) and high expectations for uptime and security. Organisations in this sector therefore prioritise data protection solutions that can handle dynamic workload migrations, large distributed environments, and high-velocity data flows.
The Data Backup and Recovery segment is growing at a CAGR of 15.1 % during the forecast period. This segment comprises technologies and services designed to create duplicate copies of critical data and restore them in the event of system failure, data corruption, or cyber-attack. According to industry sources, organisations across sectors increasingly rely on backup and recovery solutions to ensure business continuity and resilience in the face of growing data volumes and threats. Backup and recovery systems are being adopted to guard against hardware failures, user errors, natural disasters, ransomware attacks and other disruptions.
Full Report: https://www.kbvresearch.com/data-protection-market/
The North America region dominated the Global Data Protection Market by Region in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $182.7 billion by 2032. The Europe region is anticipated to grow at a CAGR of 15.8% during (2025 - 2032). Additionally, The Asia Pacific region would witness a CAGR of 16.9% during (2025 - 2032).
By Deployment
By Enterprise Size
By Industry Vertical
By Solution
By Geography