Published Date: 20-Jan-2023
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According to a new report, published by KBV research, The Global Content Analytics Market size is expected to reach $16.4 billion by 2028, rising at a market growth of 18.2% CAGR during the forecast period.
The On-Premises segment is showcasing a CAGR of 12.7% during (2022 - 2028). On-premises content analytics refers to software that is set up and used on the client's property. Customers benefit from having more control over their data and the option to adapt the solution to their own requirements. In general, on-premises solutions cost more than cloud or hosted alternatives, but they provide a higher level of protection and customisation.
The Retail & Consumer Goods segment acquired maximum revenue share in the Global Content Analytics Market by Vertical in 2021 thereby, achieving a market value of $3.7 billion by 2028. Advanced technologies such as artificial intelligence, machine learning, and NPL are used in content analytics to uncover hidden information about consumers' content consumption patterns. This makes it possible for shops to raise the quality of their products by paying attention to trends and consumer preferences.
The Social Media Analytics segment has shown the growth rate of 18.8% during (2022 - 2028). Brands can utilise social media analytics to make focused decisions using data from external marketing. It is essential to extrapolate useful insights from the increasing volume of data shared on social media. More people are utilising social media, and these websites generate a wide range of information. Social media analytics significantly contributes to the growth of the content analytics market since social media platforms are being used more frequently for advertising and customer service.
The North America market dominated the Global Content Analytics Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $5.9 billion by 2028. The Europe market is exhibiting a CAGR of 18% during (2022 - 2028). Additionally, The Asia Pacific market would showcase a CAGR of 18.8% during (2022 - 2028).
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Oracle Corporation, SAP SE, OpenText Corporation, IBM Corporation, Microsoft Corporation, Qualtrics International Inc. (Clarabridge, Inc.), NICE Ltd., Verint Systems, Inc., Adobe, Inc., and SAS Institute, Inc.
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